1. When we analyze propaganda or persuasive material for the message, we’re analyzing an argument:
Claim- writer’s position on a problem/issue
Support- reasons and evidence to help justify claim
So to check the support, we think about the evidence, look for persuasive techniques, and logical fallacies, or problems in their logic or thinking
Remind argument= point they’re trying to prove, with support

2. Logical Fallacies- sound good, but don’t actually make sense when you think about it

3. We’ve seen some types already as persuasive techniques
Glittering Generalities- sounds good, no concrete argument
Either-or-makes it look like there are only 2 choices, one of them bad
Ad hominen (name-calling) – attack the other person instead of the issue
Princess bride clip

4. There are more types, for example:
Hasty generalization- conclusions from too little evidence, oversimplifying
Weak analogy- comparing 2 things that aren’t relevantly alike
Monty python clip

6. Post hoc (or false cause)- because B comes after A, A caused B
Slippery slope- claim a dire chain reaction will happen, with little evidence
Post hoc examples= game traditions, vaccines, wearing socks protects from alligators, slippery slope direct tv commercials

8. Red herring- going off on a tangent from argument to distract
Straw man- set up weak/ different version of opponents’ argument, then take down
Red herring- going off on a tangent from argument to distract
Ex politician recommending probation for misdemeanors becomes politician wants jails shut down