1. 2015 CRAVE COMIC-CON Partnership Platform
YOUTOPIA
2015 CRAVE COMIC-CON Partnership Platform

2. CRAVE COMIC CON 2015 DOMINATION
Every year millennials, families and human beings from every demographic descend on San Diego to experience the sheer joy that is Comic-Con.
With the releases of Star Wars VII, Avengers: Age of Ultron, Jurassic World, The Fantastic Four and DC slated to tease their ‘16 tent pole release Dawn of Justice, 2015 will be the biggest year of ALL TIME in entertainment and pop-culture.
Following one of the most acclaimed parties at Comic Con 2014, CraveOnline will tap into the passion of these highly engaged enthusiasts by hosting its own spectacle, YOUtopia, at the largest venue in San Diego - the USS Midway.

3. CRAVE COMIC-CON 2014 SUCCESS
Event Summary
VIP GUESTS:
PRESS HIGHLIGHTS:
EDITORIAL HIGHLIGHTS:
208,684,224
The most comprehensive
coverage on the web with
50 editors from across our
portfolio creating content
Press Impressions
97M
Broadcast impressions
From E! News coverage
MGMT headlined with
EDM sensation Grimes opening
PRESS COVERAGE
INCLUDED:
7,000
1,500+
Consumers
Showed up
Attending the
Official event
“20 Best Things We Saw and
Heard at Comic-Con 2014”
Nina Dobrev
Nathan Fillion
Skrillex
Orlando Bloom
Michael B.Jordan
Patrick Wilson
Anthony Mackie
Online coverage delivered 19
million page views in 1 week
“One of the top 7 anticipated
Parties to be invited to” 10
525+ 80
Articles
Videos
Gallery
Posted

4. CRAVE COMIC-CON 2014 SUCCESS
ROI Summary
BRAND PARTNERS ROI:
2014 HIGHLIGHTS REEL:
Social Engagement
#RockTheLastShip custom Twitter Hashtag generated 1.2MM
impressions reaching 500k+ accounts
Word of Mouth:
10 pedi-cabs for 8hrs per day
Thursday-Saturday 25-50
people per hour for
8,000-10,000 riders over the
course of the weekend
VIEW
DEMO
Captain Morgan’s
White Rum
Content Creation
– “Survive San Diego Like a Captain”:
10 original features delivering XXX/XXX

5. COMIC-CON 1,075 1,036 60% 40% 16-34 565K 1.1MM 130K+ Attendees
San Diego Comic-Con is the MECCA for all things pop culture, with hundreds of
thousands of millennials flocking to the event every year.
“This is The Largest
Convention
of its Kind in the World”
130K+ Attendees
1,075
Total Panels in 2013
1,036
COMIC CON Has
More Than..
Vendors Participated in 2013
565K
1.1MM
Twitter Followers
Facebook Likes
"Comic-Con International:
San Diego is the Largest
Show in North America"
Who Attends?
60%
40%
Average Age Range:
16-34
Male
Female

6. PARTNERSHIP ELEMENTS OVERVIEW:
CRAVE COMIC-CON 2015
STRATEGIC PLAN
PARTNERSHIP ELEMENTS OVERVIEW:
USS MIDWAY/
EVENT ACTIVATION
ONLINE
COVERAGE
CUSTOM
CONTENT

7. CRAVE COMIC-CON 2015 STRATEGIC PLAN
PARTNERSHIP ELEMENTS: EVEN ACTIVATION
Exclusive, invite-only event hosted at the most
unique venue in San Diego!
Live concert performance from one of today’s
most buzzed about bands
On-site advertiser branding and signage
(cobranded merchandise, step & repeat, etc.)
Custom, integrated brand activations: VIP lounge, photo booths, charging/gaming stations, beverage and snack sponsorships, auto displays)
“On the ground” activations such as branded courtesy pedi-cabs and street teams
Videographers and social media ambassadors on-site
Promotion via media alerts/press releases, social posts

8. YOUTOPIA ART TECHNOLOGY MUSIC CHARITY PHOTO-BOOTH ENTERTAIMENT SPORTS
CraveOnline will create an exciting and immersive world for fans and celebrity
guests that may include the following potential activation opportunities
ART
Top tier street artist(s) will create an
interactive, comic-inspired art
piece, bringing the You-Topian
theme to life right before your eyes
TECHNOLOGY
Guests will board the ship through
an entranceway inspired by the
iconic technology, gadgets, and
vehicles of our favorite films
(i.e the Delorean, star wars)
MUSIC
Top EDM artists of today will steer the ship on
yet another journey. One lucky fan will get
the chance to perform alongside the
headliner for a comic-con inspired remix
CHARITY PHOTO-BOOTH
Step inside the “Super Power Photo Booth”
where guests will become part of their
favorite super hero worlds. In partnership
with Wounded Warrior Project (Every Day
SuperHeroes), each photo will represent a
donation to the charity and spread the
XXXXXX hashtag on social channels
ENTERTAIMENT
Fully decked out Intergalactic
Cosplay Lounge where players of
all shapes and sizes will
congregate to strut their stuff,
relax, and pay homage to the
worlds they hail from
SPORTS
Step into the ring with Action
Movie stars like Randy Couture,
Rhonda Rousey, Gina Carano in
oversized, padded sumo suits

9. Partnership elements: online activation
CRAVE
COMIC-CON 2015
STRATEGIC PLAN
Partnership elements: online activation
BRANDED ELEMENT COVERAGE HUBS
In-depth event and party coverage
Original Features (News announcements,
Survival Guides, Top 10 lists, previews)
Video Features ( exclusive interviews,
daily recaps, seamless alignment with brand
marketer objectives)
Photo galleries
SOCIAL AMPLIFICATION
Editorially integrated Social Mosaic driving
real-time social participation, contests, sweeps
Editorial social media posts and influencer activation
PROMOTION
Co-branded ad units and HP integration
Native teaser units
Native “first impression” content experience
Content IQ – algorithmic content discovery
technology
VIEW
DEMO

10. CRAVE COMIC-CON 2015 STRATEGIC PLAN ORIGINAL VIDEO SERIES: VIEW DEMO
Partnership elements: custom content
ORIGINAL VIDEO SERIES:
To align with our YOUtopia worlds, we will spotlight key pop culture influencers participating in SDCC across Entertainment, Music, Gaming, Technology, Sports, and Charity.
Each video will paint a picture of the world these influencers have created for themselves and for their fans.
We will spend a day with each influencer to gain insight into their inspiration, how they prepare, and the connection they seek to make with the people that surround them
Brand partner objectives will be seamlessly
aligned with series’ tone and content
Ex: Joss Whedon is the king of the Con! Live
SDCC through Joss’ eyes for 24 hours straight.
VIEW
DEMO

11. CRAVE COMIC-CON 2015 STRATEGIC PLAN PREMIUM PUBLISHING TEMPLATE: VIEW
Partnership elements: custom content
PREMIUM PUBLISHING TEMPLATE:
We will leverage our Elevate Template to create an immersive, multimedia story-telling experience tied to Comic-Con.
Ex: Mark Hamill narrates a long-form editorial
feature that juxtaposes the new cast of Star Wars
with the originals. 3D animation, sound effects,
video integration, social integration, etc. all within
a chaptered content experience.
VIEW
DEMO