1. FY17 JGW 815 Blitz
July – August 2016

2. FY17 JGW “Real Deal” Road Trip
An Insider’s Food & Wine Tour with Joel Gott
Go Big for 815, Win a Bite of the Big Apple!
Goal: day national blitz to drive incremental cases across all JGW / Gott wines with incentive payout event that reinforces the “Real Deal” behind the brand
Blitz Timing: July – August, 2016
Event Attendees: Winners will join a group of 35 distributor personnel
(as determined by Tom Fantham)
Payout Event: January, 2017 in NYC!!

3. FY17 JGW “Real Deal” Road Trip
An Insider’s Food & Wine Tour with Joel Gott
January 2017 Road Trip Itinerary:
Weds, Jan 25th: 
Flights arrive into NYC area airports by mid-afternoon
3pm hotel check-in
6pm welcome reception
8pm NY Rangers game (suite at Madison Square Garden)
Thurs, Jan 26th: 
Morning free
Lunch with Joel Gott
Afternoon activity
Dinner with Joel Gott
Fri, Jan 27th: 
Departures home

4. High Visibility Advertising
815 Blitz Brand Support
High Visibility Advertising
August 2016

5. Single & Double Case Cards Case Glorifiers & Bottle Neckers
815 Blitz Brand Support
Organic Beef Cross-Promotion
POS Support
Double and Single Case Cards
Case Glorifiers
Bottle Neckers
Coupon Offer (Bottle Neckers and TOPS)
$2 IRC on organic beef (no wine purchase required)
$5 IRC on any two (2) bottles of Joel Gott Wine and organic beef
$7 MIR on any two (2) bottles of Joel Gott Wine and organic beef
Single & Double Case Cards
Coupons
Case Glorifiers & Bottle Neckers

6. 815 Blitz Brand Support
Large POS Displays

7. 815 Blitz Brand Support On-Premise Tools Wooden Wine Box Large Formats
Server Cards
Gear