1. Formulating a Strategy for the Solar Keymark
CAPÍTULO 1
Formulating a Strategy for the Solar Keymark
Título del capítulo
Jaime Fernández
Chairman of SKN
ESTEC Meeting

2. Título del capítulo Why? What? How? Who? When? CAPÍTULO 1
ESTEC Meeting

3. Título del capítulo Why do we need a Strategy?
A natural evolution of the Solar Keymark
SKN before strategy :
The SKN is unique group that needs to follow a direction
SKN before strategy :
Improve efficiency of the entire process
Reaction to change in the environment – Act now or die later
ESTEC Meeting

4. Título del capítulo What should be in the Strategy? Methodology:
To treat the Solar Keymark as if it were a company in order to elaborate a strategy that is line with the strategy of CEN,the strategy of ESTIF and the evolution of the solar thermal industry.
Final Output:
To create a tool (management table) that summarizes the work of the SKN in short, medium and long term. It should incorporate objectives and simple indicators that are omprehensible and valuable to ESTIF, CEN and SKN members.
ESTEC Meeting

5. Título del capítulo How are we preparing the Strategy?
SKN Berlin
SKN Crete
SKN Freiburg
First analyis: SWOT analysis, 5 forces of Porter, who is the client?, the Key activities, the elements of success.
Action plan. Working Groups to study work in areas:
-Promotion
-Better use of data base
-International Recognition
-Boost and develop certification of new Products
-Certification of installers
-Plan to adapt to new legal requirements
Presentation of work and proposal for priority calls in SCF
Approval of SCF Projects:
- 3.1-SCF8-Strategy_AENOR
- 4.1-SCF8-SK-Scope Prroducts_Vac
- 6.1-SCF8-Add-Value_vAC
- 7.1-SCF8-Promotion_ESTIF
WGs for hybrid and air collectors and certifiation of installers
ESTEC Meeting

6. Título del capítulo When will the strategy be ready?
SKN Cyprus
SKN Madrid
Progress of Projects
Presentation of Strategy and output of many SCF Projects
ESTEC Meeting

7. Título del capítulo Who is involved in preparing the Strategy?
Institution/
company
Contact person
AENOR
Jaime Fernandez
ITW
Harald Drueck
VA CONSULTING
Gerard Van Amerongen
SOLARKEY
Jan Erik Nielsen
TUV
Ullrich Fritzche
DIN CERTCO
Katharina Meyer
ESTIF
Pedro Dias
ARCONSOLAR
Christian Stadler
ISE FRAUNHOFER
Korbinian Kramer
ITC
Henry Rosik
ESTEC Meeting