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COVERGIRL REWARDS PROGRAM AND SWEEPSTAKES

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Presentation on theme: "COVERGIRL REWARDS PROGRAM AND SWEEPSTAKES"— Presentation transcript:

1 COVERGIRL REWARDS PROGRAM AND SWEEPSTAKES
Objective Increase sales of COVERGIRL products at Rite Aid Mechanics: For each COVERGIRL product purchased at RiteAid, a unique code was printed on the receipt. Each code was redeemable for ten points. Consumers then logged onto covergirlrewards.com and entered their code(s) to receive their points, which were redeemable towards either sweepstakes entries or Taylor Swift merchandise. A no purchase necessary mail in entry was provided for sweepstakes entry. Sweepstakes prizes included tickets to various Taylor Swift concerts and an autographed guitar. Prizes: Sweepstakes Prizes were Taylor Swift concert tickets and Rewards were various Taylor Swift merchandise DJA Handled: Sweepstakes and rewards administration, facilitation of prize quality assurance testing, technical development, complete reward inventory tracking, storage and fulfillment,

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