1. Client: Rite Aid
Title: Rite Aid “Vote for Your Favorite Pharmacy Team Member” Sweepstakes
Objective: Establish a personal community feeling for Rite Aid among consumers.
Tactic: Online and mail-in entry sweepstakes
Timing: 12:00 a.m. ET on October 1, through 11:59 p.m. ET on October 31, 2014
Mechanics: Online: Visit riteaid.com/vote and complete a registration form, including the store of the Rite Aid pharmacy the you visit and the name of your favorite Pharmacist, Pharmacy Technician or wellness+ Ambassador and submit a short essay (100 words or less) with optional photo or a video explaining how your Pharmacy Team Member gave them exceptional, personal service. Mail-in: Obtain a BRC entry form at a participating Rite Aid Pharmacy, then complete and mail-in the entry form explaining how your Pharmacy Team member gave you exceptional, personal service in an essay.
Prizes: Consumer Grand Prize (1): $2,500 worth of Rite Aid gift cards. Pharmacy Team Member Grand Prize (1): $2,500 worth of Rite Aid gift cards.
DJA Handled: Administration & Implementation, Promotion Website Design, HTML coding, Programming & Hosting, Mail Services, Data Entry, Random Drawings, Winner Notification, and Prize Fulfillment.