1. New Promotion Health Check
Gain Detergent

2. Gary the Customer Analyst
Based in Cincinnati
In charge of looking at trends in Rite Aid stores in the Southeast

3. New Promotion Health Check
Company A has just started a new promotion on Gain at Rite Aid so Gary takes a look how the promotion is going

4. He sees that the promotion is a dud and that Gain is not selling any differently

5. He alerts supply chain to halt additional shipments of Gain to Rite Aid

6. Gary considers the possibility of conceding shelf space to a faster moving product
He looks at statistics for Rite Aid and notices that Tide is selling very well in this region

7. He alerts the in-store sales team so next time they visit the affected stores they can aid retailers by recommending and transferring some shelf space from Gain to Tide in the stores
He saves the company from additional distribution costs for the slow Gain, while also increasing turnover and sales for the fast moving Tide
It’s a Win, Win!