1. IMEN 381 Management Information Systems
| IME 김한길 | IME 백승원 | IME 조풍진 |

2. Contents Overview Company Situation Vision 2015 What is Vision 2015 ?
Why Vision 2015 ?
CCMS
What is CCMS ?
Customer Relax Project
Conclusion

3. Company Situation
Stable Growth Rate
Market Leader
Local Production

4. KRW 500 billion in ordinary profits
What is VISION 2015 ?(1/2) In
Goal
KRW 4 trillion in sales
KRW 500 billion in ordinary profits
Vision 2015 by pursuing health and happiness based on a traditional Korean food culture that values life.
Making 10 power Brands

5. Strengthen core capabilities Develop new growth power
What is VISION 2015 ?(2/2)
4 Strategies
Strengthen core capabilities
Create customer value
Develop new growth power
Vision 2015 by pursuing health and happiness based on a traditional Korean food culture that values life.
Expend global society

6. Why VISION 2015 ?
2015 is Nong-shim’s 50th celebrating year
Vision 2015
Why does Nong-Shim proclaim VISION 2015?
2015 year is Nong-shim’s 50 celebrating year.
So, Nong-shim wants to pursue globalization, develop new growth power and reinforce core ability until 2015.
Globalization
New growth power
Core ability

7. In 2008.03 Nong-Shim could take a critical damage
In 2008 March, some alien substances were found from this snack and
Nong-Shim could take a critical damage, but
Nong-Shim could take a critical damage

8. What is CCMS ? Construct program implement system Manage program
Customer Complaints Management System
CCMS is the program which can
prevent customer’s complaint and damage and also rescue after the incident quickly
Construct program implement system
Manage program
And these are the CCMS’s step
Maintain, promote, and improve free management

9. Customer relax project
Claim Zero
Moving Office
Upgrading Product Factory
Guide to Advanced Food Culture
Innovation of Process
Enhancement of Customer Responding
Executive Hot line
Custome relax project is established for providing safety product
That project includes Claim Zero, Enhancement of customer responding, Upgrading product factory, Innovation of process, Guide to advanced food culture.

10. Claim Zero For the customer claim rate zero,
Raw Material Inspection
Management of Distribution
Reinforcement of System
Tour Program
Immediate Group Meeting
For the customer claim rate zero,
Claim Zero is main object of this project.
They look forward to make 0% of customer claim.
Achieving this, they make a rule to chase raw material, management distribution process, reinforce of process system, make tour program through a factory, encourage immediate group meeting for solving problem

11. Executive Hot Line Customer can call for Executive directly Executive
Executive get a phone 2 hours a day.
Customer can call for Executive directly

12. Moving Office Visit within 4 hours! Experts tell customer
Effective counterplan
Of alien substances
They make 움직이는 사무실 which is the system that visit customer within 4 hours after receive complaint and
Experts verify alien substance, and they tell customer effective counterplan.
Also, thdy can get to capital area near the Seoul within 2 hours

13. Conclusion
In 2008, Nong-Shim made Customer Relax Project to solve the snack with mouse head. With this process, they had 30% decrease of complaint receipt effect. Also, Nong-shim kept growth trend in economic crisis.
Nong-Shim has an aim which is Vision It contains gaining KRW 4 trillion in sales, KRW 500 billion in ordinary profits, and making 10 power brands within 2015.
With their such crisis management, they will develop for a while at least since 2015.
농심은 90년대 말 국내 시장의 불안요소를 해외시장 개척을 통해 성공적으로 극복하였다. (이후 해외 뿐 아니라 국내 시장에서도 70% 이상의 시장 점유율 확보)
이 과정에서 Market Analysis, Customer Segmentation, R&BD, Procuring Distribution Channels, Specific Marketing으로 이어지는 일련의 procedure를 통해 China 시장에 대한 glocalization을 성공적으로 수행하였다.
지금까지는 중국 시장을 하나의 큰 market으로 보고 접근하였다면, 앞으로는 중국 내의 지역별 다양한 기호에 적합한 제품 개발을 위한 R&BD에 좀 더 공격적으로 투자할 필요성이 있다.