1. PROGRESS REPORT: QUARTER 1, 2 & 3 FOR 2014/15 ANNUAL PERFORMANCE PLAN
PORTFOLIO COMMITTEE ON COMMUNICATIONS
Date: 04 August 2015

2. Presentation Outline Topic/ Task Speaker 1. The Mandate
Acting Director-General
2. Vision, Mission, Values
3. Strategic Objectives
4. Key Achievements 2014/15
Acting Director General
5. Overall departmental performance
6. Departmental performance per quarter
7. Programme Performance Indicators
Deputy Directors-General
8. Expenditure Report
CFO 2

3. The Mandate 3

4. Vision, Mission, Values Mission
To provide professional services, to set and influence adherence to standards for an effective government communication system, to drive coherent government messaging and to proactively communicate with the public about government policies, plans, programmes and achievements.

5. Strategic Objectives Strategic outcome-oriented goal:
Coherent, responsive and cost effective communication services for all government programmes
2. Professionalise the communication system, build a reliable knowledge base and enhance communication products.
3. Maintain and strengthen a well-functioning communication system that proactively informs and engages the public
4. Provide efficient and effective communication services
5. Enhance the image of government and that of the State
1.Provide a responsive, cost effective, compliant and business-focused organisation

6. SERVICE DELIVERY AND ORGANISATIONAL ENVIRONMENT (APRIL – DECEMBER 2014)
New Ministry of Communications established after May 2014 General Elections
Former GCIS structure became Department of Communications’ (DOC) start up structure – 1st October 2014 – 31 March GCIS re-established in the 2015/16 Financial Year
R12 million received from Treasury to fund the Ministry
National Communication strategy approved by Cabinet in June 2014 prioritising – key campaigns on unemployment, service delivery, crime and corruption – not funded
Implemented government’s austerity measures
Innovative and efficient ways to achieve the 2014/15 Annual Performance Plan were implemented, taking into account the impact of National Macro Orgnisation of State (NMOS) and budget cuts.

7. DEPARTMENTAL PEFORMANCE PER QUARTER
(1ST, 2ND AND 3RD QUARTER 2014/15)
The department achieved 93% of the planned targets during the 1st quarter of 2014/ planned and 55 achieved.
During the 2nd quarter 95% of the planned targets were achieved. 65 planned and 62 achieved
Maintained the achievement of 95% during the 3rd quarter. 57 planned targets and 54 achieved.
MAKING HEADLINES
GCIS continues to interact with the media and monitors the environment to enable accurate responses to topical issues. The GCIS provides media monitoring services to all government departments both electronic and print on a daily basis.
GCIS invests significant resources in tracking media coverage daily and continuously to assess the impact of government’s own messaging and the tone and content of journalistic reporting, editorial comment, analysis by commentators and others. GCIS issues short message service (SMS) alerts to communicators, DGs and political principals at 06:00 am. Messages are also sent out in the event of breaking news. This is preceded by a media monitoring service that starts at 03:00. GCIS also produces media clippings of the print coverage to all government communicators at 07:00, followed by electronic media coverage in the morning and in the afternoon.
Among GCIS’ proactive and reactive interventions in the media environment were the following:
The Acting CEO has weekly columns in the Pretoria News and the The New Age newspapers to communicate government messages on a variety of topical issues linked to the five priorities. In 2013, more than 74 opinion pieces have appeared in the Pretoria News, The New Age, the government blog on and the Acting CEO’s Home Brewed feature on SANews.gov.za, government’s official news agency. Opinion pieces also featured on SABC Online.
The GCIS Radio Unit has started broadcasting two news bulletins on weekdays to community radio stations on topical issues. The news is part of the Rapid Response Strategy and is broadcast live to 35 radio stations at 12:00 and at 16:00. So far, 190 news bulletins have been produced and also posted on the government and GCIS websites, and
The GCIS through its Radio Unit has also produced a total of 88 radio spots with eight adverts in 11 languages each, apart from live reads. This work was produced on behalf of The Presidency, the Department of Agriculture, Forestry and Fisheries, the Department of Health and the South African National Roads Agency Limited.
Furthermore, the GCIS Radio Unit has produced at least 32 one-hour long phone-in programmes for community radio stations. These shows were in English, as well as in the Nguni and Sotho languages. However, callers are allowed to speak the languages of their choice. These programmes were produced on behalf of various government departments and Parliament.
GCIS coordinates government’s cluster media briefings against Cabinet’s quarterly reporting cycles. These cluster briefings are aimed at updating the country on the implementation of government’s five priorities.
Following every Cabinet meeting, the Acting CEO briefs the media on Cabinet’s decisions. Some departments elaborate on certain key issues from the Cabinet statement in separate media briefings. This needs to be enhanced.
GCIS also in this year issued 199 statements and hosted 62 media briefings on behalf of departments. These statements did attract coverage in a broad range of print and broadcast media.
The media monitoring products produced are as follows:
364 media coverage reports covering broadcast and online media between 1 January and 31 May
143 sets of print headline news, and 7 799 sets of general press clippings.

8. KEY ACHIEVEMENTS (01 APRIL- 31 DECEMBER 2014)
Communication support to government’s cross-cutting communication campaigns including national days:
Comprehensive, coordinated communication approach to the 2015 State of the Nation Address
Implemented a communications strategy for the country’s 20 Years of Freedom Tell Your Story initiative
Presidential Local Government Summit, which adopted the Back-to-Basics strategy
Operation Phakisa and launch of the African Charter
The repatriation of the mortal remains of South Africans who died in building collapse tragedy in Nigeria.
MAKING HEADLINES
GCIS continues to interact with the media and monitors the environment to enable accurate responses to topical issues. The GCIS provides media monitoring services to all government departments both electronic and print on a daily basis.
GCIS invests significant resources in tracking media coverage daily and continuously to assess the impact of government’s own messaging and the tone and content of journalistic reporting, editorial comment, analysis by commentators and others. GCIS issues short message service (SMS) alerts to communicators, DGs and political principals at 06:00 am. Messages are also sent out in the event of breaking news. This is preceded by a media monitoring service that starts at 03:00. GCIS also produces media clippings of the print coverage to all government communicators at 07:00, followed by electronic media coverage in the morning and in the afternoon.
Among GCIS’ proactive and reactive interventions in the media environment were the following:
The Acting CEO has weekly columns in the Pretoria News and the The New Age newspapers to communicate government messages on a variety of topical issues linked to the five priorities. In 2013, more than 74 opinion pieces have appeared in the Pretoria News, The New Age, the government blog on and the Acting CEO’s Home Brewed feature on SANews.gov.za, government’s official news agency. Opinion pieces also featured on SABC Online.
The GCIS Radio Unit has started broadcasting two news bulletins on weekdays to community radio stations on topical issues. The news is part of the Rapid Response Strategy and is broadcast live to 35 radio stations at 12:00 and at 16:00. So far, 190 news bulletins have been produced and also posted on the government and GCIS websites, and
The GCIS through its Radio Unit has also produced a total of 88 radio spots with eight adverts in 11 languages each, apart from live reads. This work was produced on behalf of The Presidency, the Department of Agriculture, Forestry and Fisheries, the Department of Health and the South African National Roads Agency Limited.
Furthermore, the GCIS Radio Unit has produced at least 32 one-hour long phone-in programmes for community radio stations. These shows were in English, as well as in the Nguni and Sotho languages. However, callers are allowed to speak the languages of their choice. These programmes were produced on behalf of various government departments and Parliament.
GCIS coordinates government’s cluster media briefings against Cabinet’s quarterly reporting cycles. These cluster briefings are aimed at updating the country on the implementation of government’s five priorities.
Following every Cabinet meeting, the Acting CEO briefs the media on Cabinet’s decisions. Some departments elaborate on certain key issues from the Cabinet statement in separate media briefings. This needs to be enhanced.
GCIS also in this year issued 199 statements and hosted 62 media briefings on behalf of departments. These statements did attract coverage in a broad range of print and broadcast media.
The media monitoring products produced are as follows:
364 media coverage reports covering broadcast and online media between 1 January and 31 May
143 sets of print headline news, and 7 799 sets of general press clippings.

9. KEY ACHIEVEMENTS (01 APRIL- 31 DECEMBER 2014)
Some of communication products produced to grow the voice of government were as follows:
copies of the 2013/14 SA Year Book and Pocket Guide
15.3 million copies of the government newspaper, Vuk’uzenzele, were produced in different official languages and Braille copies were distributed.
36 copies of the weekly electronic newsletter My District Today, which provides updates on government's delivery on the Programme of Action (PoA).
Intensified Minister and Deputy Minister of Communications outreach programmes
2014 Media Landscape Book which monitors media transformation
Outreach campaigns were implemented, reaching over 50 million people
Media bulk-buying campaigns
Media briefings and Post-Cabinet media briefings
Engagements between Political Principals and domestic and international media
MAKING HEADLINES
GCIS continues to interact with the media and monitors the environment to enable accurate responses to topical issues. The GCIS provides media monitoring services to all government departments both electronic and print on a daily basis.
GCIS invests significant resources in tracking media coverage daily and continuously to assess the impact of government’s own messaging and the tone and content of journalistic reporting, editorial comment, analysis by commentators and others. GCIS issues short message service (SMS) alerts to communicators, DGs and political principals at 06:00 am. Messages are also sent out in the event of breaking news. This is preceded by a media monitoring service that starts at 03:00. GCIS also produces media clippings of the print coverage to all government communicators at 07:00, followed by electronic media coverage in the morning and in the afternoon.
Among GCIS’ proactive and reactive interventions in the media environment were the following:
The Acting CEO has weekly columns in the Pretoria News and the The New Age newspapers to communicate government messages on a variety of topical issues linked to the five priorities. In 2013, more than 74 opinion pieces have appeared in the Pretoria News, The New Age, the government blog on and the Acting CEO’s Home Brewed feature on SANews.gov.za, government’s official news agency. Opinion pieces also featured on SABC Online.
The GCIS Radio Unit has started broadcasting two news bulletins on weekdays to community radio stations on topical issues. The news is part of the Rapid Response Strategy and is broadcast live to 35 radio stations at 12:00 and at 16:00. So far, 190 news bulletins have been produced and also posted on the government and GCIS websites, and
The GCIS through its Radio Unit has also produced a total of 88 radio spots with eight adverts in 11 languages each, apart from live reads. This work was produced on behalf of The Presidency, the Department of Agriculture, Forestry and Fisheries, the Department of Health and the South African National Roads Agency Limited.
Furthermore, the GCIS Radio Unit has produced at least 32 one-hour long phone-in programmes for community radio stations. These shows were in English, as well as in the Nguni and Sotho languages. However, callers are allowed to speak the languages of their choice. These programmes were produced on behalf of various government departments and Parliament.
GCIS coordinates government’s cluster media briefings against Cabinet’s quarterly reporting cycles. These cluster briefings are aimed at updating the country on the implementation of government’s five priorities.
Following every Cabinet meeting, the Acting CEO briefs the media on Cabinet’s decisions. Some departments elaborate on certain key issues from the Cabinet statement in separate media briefings. This needs to be enhanced.
GCIS also in this year issued 199 statements and hosted 62 media briefings on behalf of departments. These statements did attract coverage in a broad range of print and broadcast media.
The media monitoring products produced are as follows:
364 media coverage reports covering broadcast and online media between 1 January and 31 May
143 sets of print headline news, and 7 799 sets of general press clippings.

10. Programme Performance Information Programme 1 : ADMINISTRATION
Purpose: To provide the overall management and administration of the department.
Strategic objective 1: Provide a responsive, cost-effective, compliant and business-focused organisation
Assisted the newly established Department of Communications with the configuration process (National Macro Organisation of State - NMOS)
Maintained a vacancy rate of 7.92%, below 10% target
Implemented and monitored GCIS risk management policy and strategy, (including Fraud and Corruption Prevention and Business Continuity Management)
The 2014/15 annual report was tabled on the 30th September 2014.
Facilitated 5 training sessions for newly appointed Political Principals.
Three quarterly Employment Equity statistics were compiled and reported on.
Maintained 98% Information Technology availability and reliability

11. Programme Performance Information
Programme 2 : Content Processing and Dissemination
Purpose: To provide strategic leadership in government communication to ensure coherence, coordination, consistency, quality, impact and responsiveness of government communication.
Sub-Programme :Products and Platform
Strategic objective: Professionalise the communication system, build a reliable knowledge base and enhance communication products
Sub-programme objective: Enhance government’s communication products and services to grow the share of voice of government
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Number of editions of Vuk’uzenzele published
12 editions of Vuk’uzenzele published
3 editions (5.1m copies)
3 editions
(5.1m copies)
None
Number of editions of GovComms published
4 editions of GovComms published
1 edition

12. Programme Performance Information
Programme 2 : Content Processing and Dissemination
Sub-Programme :Products and Platform
Strategic objective: Professionalise the communication system, build a reliable knowledge base and enhance communication products
Sub-programme objective: Enhance government’s communication products and services to grow the share of voice of government
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Number of editions of Public Sector Manager (PSM) magazine published annually
11 editions of PSM magazine published annually
3 editions
None
Number of electronic Government Dialogue newsletters published
8 electronic Government Dialogue newsletters published
2 electronic newsletters

13. Programme Performance Information
Programme 2 : Content Processing and Dissemination
Sub-Programme :Products and Platform
Strategic objective: Professionalise the communication system, build a reliable knowledge base and enhance communication products
Objective statement: Enhance government’s communication products and services to grow the share of voice of government messages in the public arena.
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Daily news updates on key government programmes and activities
Issued daily news updates on key government programmes and activities. Published 1004 stories.
Issued daily news updates on key government programmes and activities. Published 1174 stories.
Issued daily news updates on key government programmes and activities. Published 958 stories.
None
Percentage of language services requests completed
100% of language services requests completed
517 language service requests. (100%)
430 language service requests. (100%)
446 language service requests. (100%)

14. Programme Performance Information
Programme 2 : Content Processing and Dissemination
Sub-Programme :Products and Platform
Strategic objective: Professionalise the communication system, build a reliable knowledge base and enhance communication products
Objective statement: Enhance government’s communication products and services to grow the share of voice of government messages in the public arena.
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Number of workshops held with government web managers on website best practices.
Two workshops with government web managers on website best practices held.
No target
One workshop held.
None
An annual edition of South African Year Book (SAYB) and Pocket Guide to South Africa published
An annual edition of SAYB and Pocket Guide to South Africa published
Proofreading of SAYB and Pocket Guide to South Africa underway.
Eight chapters of the 2014/15 versions of the SAYB and the Pocket Guide to South Africa updated
A printing tender was secured through the Government Printing Works

15. Programme Performance Information
Programme 2 : Content Processing and Dissemination
Sub-Programme : Policy and Research
Strategic objective: Professionalise the communication system, build a reliable knowledge base and enhance communication products
Objective Statement: Provide strategic leadership and support in government communication through media monitoring, research, surveys and analysis to understand the communication environment.
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
An annual publication of an assessment of the media landscape published
An annual publication of an assessment of the Media Landscape published.
Discussions on the plan for the new book have commenced internally and the plan is being drafted for discussion with relevant stakeholders
Consultations with
experts to finalise the plan was done to update the chapters in preparation of the print of the publication.
All the chapters of the Media Landscape Book have been edited and the draft copy has been approved by the Minister.
The design and layout of the book took longer than anticipated. However, the book was published during June 2015.
Number of opinion pieces produced per week for placement in the media
Two opinion pieces produced for placement in the media per week
Produced 27 opinion pieces
Produced 30 opinion pieces
None

16. Programme Performance Information
Programme 2 : Content Processing and Dissemination
Sub-Programme : Policy and Research
Strategic objective: Professionalise the communication system, build a reliable knowledge base and enhance communication products
Objective Statement: Provide strategic leadership and support in government communication through media monitoring, research, surveys and analysis to understand the communication environment.
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Number of Insight Newsletters published.
Eight Insight newsletters published.
Drafted Insight Newsletter for end May (Issue 11) and June (Issue 12). Distribution was postponed pending sign-off
Published one Insight newsletter.
Published three Insight newsletters
The publishing of the newsletters was delayed during the first two quarters, this was due to content refinement.
Number of cluster reports on perception of government priorities produced
Two cluster reports produced per cluster biannually
No target
Produced one report per cluster biannually
None
Number of Pulse of the Nation reports produced
Produced two Pulse of the Nation research reports
Produced one Pulse of the Nation research reports.

17. Programme Performance Information
Programme 2 : Content Processing and Dissemination
Sub-Programme : Marketing and Distribution
Strategic objective: Professionalise the communication system, build a reliable knowledge base and enhance communication products
Objective Statement: Provide efficient and effective marketing and distribution services for government
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Number of Public Sector Manager (PSM) forums held
Nine forums per annum held.
One PSM forum.
Three PSM forums.
Unavailability of speakers due to Presidential Inauguration programme and the transitional period of June 2014
Number of corporate identity workshops conducted
10 corporate identity workshops conducted.
Three corporate identity workshops
Two corporate identity workshops
Target exceeded by one workshop in during the first quarter and another one during the fourth quarter. More requests for assistance were received.

18. Programme Performance Information
Programme 3:Intergovernmental Coordination and Stakeholder Management
Purpose: Implementation of development communication through mediated and unmediated communication and sound stakeholder relations and partnerships
Sub- Programme: Provincial and Local Liaison
Strategic objective: Maintain and strengthen a well-functioning communication system that proactively informs and engages the public
Objective Statement: An informed and empowered citizenry on government’s policies, plans, programmes and achievements
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Number of electronic My District Today newsletters published.
44 electronic My District Today newsletters published.
13 electronic My District Today
12 electronic My District Today.
11 electronic My District Today
Overachieved during quarter one and two, this is due to more government
content that had to
be disseminated
through the newsletter
Number of community and stakeholder liaison visits undertaken
2 410 community and stakeholder liaison visits undertaken
612
666
488
The third quarter target was not met due to capacity constraints in the Northern Cape and Western Cape provinces.

19. Programme Performance Information
Programme 3:Intergovernmental Coordination and Stakeholder Management
Sub- Programme: Provincial and Local Liaison
Strategic objective: Maintain and strengthen a well-functioning communication system that proactively informs and engages the public
Objective Statement: An informed and empowered citizenry on government’s policies, plans, programmes and achievements
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Number of development communication activations
1 806 development communication activations
512
586
520
Overachieved due to the 20 Years of Freedom activities being prioritised in April and second SoNA in June, Youth Month, Economic Opportunities and Skills development also dominated.
Number of marketing events for Thusong Services Programme held
486 marketing events of the Thusong Services Programme held.
150
230
147
Overachieved due to the use of community media as a
platform and some centres
were marketed through the
cluster approach.

20. Programme Performance Information
Programme 3:Intergovernmental Coordination and Stakeholder Management
Sub- Programme: Cluster Supervision
Strategic objective: Maintain and strengthen a well-functioning communication system that proactively informs and engages the public
Sub-programme objective: Improve interdepartmental coordination across the three spheres of government to ensure coherence
Performance
Indicator
Annual Target
Actual Achievement
April – December 2014
Reason for Variance Q1 Q2 Q3
Communication strategies aligned to the National Communication Strategy (NCS) and the Government Communication Programme (GCP) developed.
Develop communication strategies aligned to the NCS and the GCP; and develop the 2015/16 GCP.
12 communication strategies/plans developed
15 communication strategies/plans developed.
2014/15 GCP developed
16 communication strategies/plans developed
None
Number of stakeholder engagements held.
Four stakeholder engagements held.
6 stakeholder engagements.
4 engagements
2 engagements
Exceeded target due to increased government activity and opportunity for collaboration with stakeholders

21. Programme Performance Information
Programme 3:Intergovernmental Coordination and Stakeholder Management
Sub- Programme: Media Engagement
Strategic objective: Maintain and strengthen a well-functioning communication system that proactively informs and engages the public
Sub-programme objective: Provide strategic leadership and support in government communication by building, maintaining and improving relations with the media and driving the communication agenda
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Post-Cabinet media briefings and/or statements issued after ordinary Cabinet meeting.
Post-Cabinet media briefings and/or statements issued after ordinary Cabinet meeting
Post-Cabinet media briefings held and statements issued after ordinary Cabinet meetings.
Post-Cabinet media briefings held and statements issued after ordinary Cabinet meetings.
None

22. Programme Performance Information
Programme 3:Intergovernmental Coordination and Stakeholder Management
Sub- Programme: Media Engagement
Strategic objective: Maintain and strengthen a well-functioning communication system that proactively informs and engages the public
Sub-programme objective: Provide strategic leadership and support in government communication by building, maintaining and improving relations with the media and driving the communication agenda
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Two Government Communicators’ Forums (GCFs) held per annum.
Two GCFs held per annum.
No target
Held one GCF.
None
Bi-weekly rapid response reports for the Minister produced
Bi-weekly rapid response reports produced for the Minister.
Seven bi-weekly rapid reports
Produced six bi-weekly reports.
Five bi-weekly reports

23. Programme Performance Information
Programme 3:Intergovernmental Coordination and Stakeholder Management
Sub- Programme: Media Engagement
Strategic objective: Maintain and strengthen a well-functioning communication system that proactively informs and engages the public
Sub-programme objective: Provide strategic leadership and support in government communication by building, maintaining and improving relations with the media and driving the communication agenda
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Annual strategic engagements between political principals and SA National Editors Forum (Sanef), Foreign Correspondents’
(FCA) Association and Press Gallery Association (PGA) held
Hold annual strategic engagements between political principals and Sanef, FCA and PGA
No target for this quarter
The Minister of Trade and Industry met with the FCA.
The Deputy President met with the PGA.
Annual engagement held during 2nd quarter
Will be held around the State of the Nation Address (4th quarter)

24. Programme Performance Information
Programme 4: Communications Service Agency
Purpose: Provide media bulk-buying services and media production for the national government.
Sub- Programme: Media Bulk-Buying
Strategic objective: Provide cost-effective media bulk-buying services for government
Sub-programme objective: Provide cost-effective media bulk-buying services for government
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Percentage of approved campaigns implemented.
100% of approved campaigns implemented.
65 campaigns.
Total committed amount R
81 campaigns
Total committed amount was
R saving the departments a total of R
63 campaign
Total amount committed was R saving departments a total of R
None

25. Programme Performance Information
Programme 4: Communications Service Agency cont…
Sub- Programme: Media Production
Strategic objective: Provide efficient and effective production, media bulk-buying and advertising agency for government
Sub-programme objective: Ensure production of high-quality TV commercials and video footage, photographs, radio commercials and programmes, and graphic designs for client departments.
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Percentage of requests for photographic products and services responded to.
100% requests for photographic products and services responded to.
644 for photographic products and services (100%)
650 for photographic products and services(100%)
444 for photographic products and services(100%)
None
Percentage of requests for video products and services responded to.
100% requests for video products and services responded to.
239 for video products and services (100%).
318 for video products and services (100%)
266 for video products and services (100%)

26. Programme Performance Information
Programme 4: Communications Service Agency cont…
Sub- Programme: Media Production
Strategic objective: Provide efficient and effective production, media bulk-buying and advertising agency for government
Sub-programme objective: Ensure production of high-quality TV commercials and video footage, photographs, radio commercials and programmes, and graphic designs for client departments.
Performance
Indicator
Annual Target
Actual Achievement
April –December 2014
Reason for Variance Q1 Q2 Q3
Percentage of requests for radio products and services responded to.
100% requests for video products and services responded to.
123 for radio products and services (100%).
190 for radio products and services (100%).
199 for radio products and (100%).
None
Percentage of requests for graphic designs responded to.
100% requests for photographic products and services responded to.
164 requests for graphic design were received and responded to (100%).
189 requests for graphic design were received and responded to (100%).
118 requests for graphic design were received and responded to (100%).

27. 2014/15 EXPENDITURE REPORT: 1 APRIL 2014 – 31 DECEMBER 2014 PROGRAMME 1: ADMINISTRATION
Sub-Programme
Budget 31 Dec '14
1st Quarter 1 April June 2014
2nd Quarter 1 July September 2014
3rd Quarter 1 October December 2014
Total 1 April December 2014
CoE
Oper
Total
% spent
R'000
Dept Mgmnt
30 732
1 552
314
1 866
6.1%
4 152
3 169
7 321
23.8%
6 219
5 076
11 295
36.8%
11 923
8 559
20 482
66.6%
Corp serv
52 009
7 107
3 042
10 149
19.5%
7 212
7 232
14 444
27.8%
7 984
6 291
14 275
27.4%
22 303
16 565
38 868
74.7%
Fin Admin
30 937
5 021
1 831
6 852
22.1%
4 963
2 446
7 409
23.9%
5 274
2 884
8 158
26.4%
15 258
7 161
22 419
72.5%
Internal Audit
7 046
1 020
380
1 400
19.9%
1 119
1 239
2 358
33.5%
1 123
460
1 583
22.5%
3 262
2 079
5 341
75.8%
Office Accomm
45 503 -
9 912
21.8%
11 671
25.6%
11 772
25.9%
33 355
73.3%
TOTAL
14 700
15 479
30 179
18.2%
17 446
25 757
43 203
26.0%
20 600
26 483
47 083
28.3%
52 746
67 719
Benchmark per quarter = 25%
Year-to-date benchmark = 75%
MAKING HEADLINES
GCIS continues to interact with the media and monitors the environment to enable accurate responses to topical issues. The GCIS provides media monitoring services to all government departments both electronic and print on a daily basis.
GCIS invests significant resources in tracking media coverage daily and continuously to assess the impact of government’s own messaging and the tone and content of journalistic reporting, editorial comment, analysis by commentators and others. GCIS issues short message service (SMS) alerts to communicators, DGs and political principals at 06:00 am. Messages are also sent out in the event of breaking news. This is preceded by a media monitoring service that starts at 03:00. GCIS also produces media clippings of the print coverage to all government communicators at 07:00, followed by electronic media coverage in the morning and in the afternoon.
Among GCIS’ proactive and reactive interventions in the media environment were the following:
The Acting CEO has weekly columns in the Pretoria News and the The New Age newspapers to communicate government messages on a variety of topical issues linked to the five priorities. In 2013, more than 74 opinion pieces have appeared in the Pretoria News, The New Age, the government blog on and the Acting CEO’s Home Brewed feature on SANews.gov.za, government’s official news agency. Opinion pieces also featured on SABC Online.
The GCIS Radio Unit has started broadcasting two news bulletins on weekdays to community radio stations on topical issues. The news is part of the Rapid Response Strategy and is broadcast live to 35 radio stations at 12:00 and at 16:00. So far, 190 news bulletins have been produced and also posted on the government and GCIS websites, and
The GCIS through its Radio Unit has also produced a total of 88 radio spots with eight adverts in 11 languages each, apart from live reads. This work was produced on behalf of The Presidency, the Department of Agriculture, Forestry and Fisheries, the Department of Health and the South African National Roads Agency Limited.
Furthermore, the GCIS Radio Unit has produced at least 32 one-hour long phone-in programmes for community radio stations. These shows were in English, as well as in the Nguni and Sotho languages. However, callers are allowed to speak the languages of their choice. These programmes were produced on behalf of various government departments and Parliament.
GCIS coordinates government’s cluster media briefings against Cabinet’s quarterly reporting cycles. These cluster briefings are aimed at updating the country on the implementation of government’s five priorities.
Following every Cabinet meeting, the Acting CEO briefs the media on Cabinet’s decisions. Some departments elaborate on certain key issues from the Cabinet statement in separate media briefings. This needs to be enhanced.
GCIS also in this year issued 199 statements and hosted 62 media briefings on behalf of departments. These statements did attract coverage in a broad range of print and broadcast media.
The media monitoring products produced are as follows:
364 media coverage reports covering broadcast and online media between 1 January and 31 May
143 sets of print headline news, and 7 799 sets of general press clippings.
Remarks:
Increase in expenditure trend of Departmental Management from 1st to 2nd quarter is due to NMOS implementation

28. 2014/15 EXPENDITURE REPORT: 1 APRIL 2014 – 31 DECEMBER 2014 PROGRAMME 2: CONTENT PROCESSING & DISSEMINATION
Sub-Programme
Budget 31 Dec '14
1st Quarter 1 April June 2014
2nd Quarter 1 July September 2014
3rd Quarter 1 October December 2014
Total 1 April December 2014
CoE
Oper
Total
% spent
R'000
Prog Mgmnt
3 395
629 36
665
19.6%
703
111
814
24.0%
678 68
746
22.0%
2 010
215
2 225
65.5%
Policy & Research
32 475
5 054
1 392
6 446
19.8%
5 370
1 930
7 300
22.5%
5 757
2 562
8 319
25.6%
16 181
5 884
22 065
67.9%
Products & Platforms
51 343
5 084
5 378
10 462
20.4%
5 734
6 438
12 172
23.7%
4 760
9 879
14 639
28.5%
15 578
21 695
37 273
72.6%
TOTAL
87 213
10 767
6 806
17 573
20.1%
11 807
8 479
20 286
23.3%
11 195
12 509
23 704
27.2%
33 769
27 794
61 563
70.6%
Benchmark per quarter = 25%
Year-to-date benchmark = 75%
MAKING HEADLINES
GCIS continues to interact with the media and monitors the environment to enable accurate responses to topical issues. The GCIS provides media monitoring services to all government departments both electronic and print on a daily basis.
GCIS invests significant resources in tracking media coverage daily and continuously to assess the impact of government’s own messaging and the tone and content of journalistic reporting, editorial comment, analysis by commentators and others. GCIS issues short message service (SMS) alerts to communicators, DGs and political principals at 06:00 am. Messages are also sent out in the event of breaking news. This is preceded by a media monitoring service that starts at 03:00. GCIS also produces media clippings of the print coverage to all government communicators at 07:00, followed by electronic media coverage in the morning and in the afternoon.
Among GCIS’ proactive and reactive interventions in the media environment were the following:
The Acting CEO has weekly columns in the Pretoria News and the The New Age newspapers to communicate government messages on a variety of topical issues linked to the five priorities. In 2013, more than 74 opinion pieces have appeared in the Pretoria News, The New Age, the government blog on and the Acting CEO’s Home Brewed feature on SANews.gov.za, government’s official news agency. Opinion pieces also featured on SABC Online.
The GCIS Radio Unit has started broadcasting two news bulletins on weekdays to community radio stations on topical issues. The news is part of the Rapid Response Strategy and is broadcast live to 35 radio stations at 12:00 and at 16:00. So far, 190 news bulletins have been produced and also posted on the government and GCIS websites, and
The GCIS through its Radio Unit has also produced a total of 88 radio spots with eight adverts in 11 languages each, apart from live reads. This work was produced on behalf of The Presidency, the Department of Agriculture, Forestry and Fisheries, the Department of Health and the South African National Roads Agency Limited.
Furthermore, the GCIS Radio Unit has produced at least 32 one-hour long phone-in programmes for community radio stations. These shows were in English, as well as in the Nguni and Sotho languages. However, callers are allowed to speak the languages of their choice. These programmes were produced on behalf of various government departments and Parliament.
GCIS coordinates government’s cluster media briefings against Cabinet’s quarterly reporting cycles. These cluster briefings are aimed at updating the country on the implementation of government’s five priorities.
Following every Cabinet meeting, the Acting CEO briefs the media on Cabinet’s decisions. Some departments elaborate on certain key issues from the Cabinet statement in separate media briefings. This needs to be enhanced.
GCIS also in this year issued 199 statements and hosted 62 media briefings on behalf of departments. These statements did attract coverage in a broad range of print and broadcast media.
The media monitoring products produced are as follows:
364 media coverage reports covering broadcast and online media between 1 January and 31 May
143 sets of print headline news, and 7 799 sets of general press clippings.
Remarks:
The under spending below benchmark throughout the 3 quarters relate mainly to higher than expected buy-in from other Departments in respect of tracker research

29. 2014/15 EXPENDITURE REPORT: 1 APRIL 2014 – 31 DECEMBER 2014 PROGRAMME 3: INTERGOVERNMENTAL COORDINATION AND STAKEHOLDER MANAGEMENT
Sub-Programme
Budget 31 Dec '14
1st Quarter 1 April June 2014
2nd Quarter 1 July September 2014
3rd Quarter 1 October December 2014
Total 1 April December 2014
CoE
Oper
Total
% spent
R'000
Prog Mgmnt
2 659
564 49
613
23.1%
544
207
751
28.2%
571
139
710
26.7%
1 679
395
2 074
78.0%
Prov & Local Liaison
70 415
12 581
4 771
17 352
24.6%
12 136
5 718
17 854
25.4%
12 927
5 283
18 210
25.9%
37 644
15 772
53 416
75.9%
Media Engagement
12 845
2 387
558
2 945
22.9%
2 224
832
3 056
23.8%
2 517
820
3 337
26.0%
7 128
2 210
9 338
72.7%
MDDA
21 815 -
100.0%
0.0%
100%
Cluster (HD, SP & GA)
4 562
943
192
1 135
24.9%
952
160
1 112
24.4%
1 037
273
1 310
28.7%
2 932
625
3 557
Cluster (EI & Inter)
3 788
741
125
866
779
182
961
868
167
1 035
27.3%
2 388
474
2 862
75.6%
TOTAL
17 216
27 510
44 726
38.5%
16 635
7 099
23 734
20.4%
17 920
6 682
24 602
21.2%
51 771
41 291
93 062
80.2%
Benchmark per quarter = 25%
Year-to-date benchmark = 75%
MAKING HEADLINES
GCIS continues to interact with the media and monitors the environment to enable accurate responses to topical issues. The GCIS provides media monitoring services to all government departments both electronic and print on a daily basis.
GCIS invests significant resources in tracking media coverage daily and continuously to assess the impact of government’s own messaging and the tone and content of journalistic reporting, editorial comment, analysis by commentators and others. GCIS issues short message service (SMS) alerts to communicators, DGs and political principals at 06:00 am. Messages are also sent out in the event of breaking news. This is preceded by a media monitoring service that starts at 03:00. GCIS also produces media clippings of the print coverage to all government communicators at 07:00, followed by electronic media coverage in the morning and in the afternoon.
Among GCIS’ proactive and reactive interventions in the media environment were the following:
The Acting CEO has weekly columns in the Pretoria News and the The New Age newspapers to communicate government messages on a variety of topical issues linked to the five priorities. In 2013, more than 74 opinion pieces have appeared in the Pretoria News, The New Age, the government blog on and the Acting CEO’s Home Brewed feature on SANews.gov.za, government’s official news agency. Opinion pieces also featured on SABC Online.
The GCIS Radio Unit has started broadcasting two news bulletins on weekdays to community radio stations on topical issues. The news is part of the Rapid Response Strategy and is broadcast live to 35 radio stations at 12:00 and at 16:00. So far, 190 news bulletins have been produced and also posted on the government and GCIS websites, and
The GCIS through its Radio Unit has also produced a total of 88 radio spots with eight adverts in 11 languages each, apart from live reads. This work was produced on behalf of The Presidency, the Department of Agriculture, Forestry and Fisheries, the Department of Health and the South African National Roads Agency Limited.
Furthermore, the GCIS Radio Unit has produced at least 32 one-hour long phone-in programmes for community radio stations. These shows were in English, as well as in the Nguni and Sotho languages. However, callers are allowed to speak the languages of their choice. These programmes were produced on behalf of various government departments and Parliament.
GCIS coordinates government’s cluster media briefings against Cabinet’s quarterly reporting cycles. These cluster briefings are aimed at updating the country on the implementation of government’s five priorities.
Following every Cabinet meeting, the Acting CEO briefs the media on Cabinet’s decisions. Some departments elaborate on certain key issues from the Cabinet statement in separate media briefings. This needs to be enhanced.
GCIS also in this year issued 199 statements and hosted 62 media briefings on behalf of departments. These statements did attract coverage in a broad range of print and broadcast media.
The media monitoring products produced are as follows:
364 media coverage reports covering broadcast and online media between 1 January and 31 May
143 sets of print headline news, and 7 799 sets of general press clippings.
Remarks:
The Programme’s expenditure trend is mainly on benchmark
The high expenditure trend in the 1st quarter and total spending trend is due to the once-off transfer payment to the Media Development and Diversity Agency (MDDA)

30. 2014/15 EXPENDITURE REPORT: 1 APRIL 2014 – 31 DECEMBER 2014 PROGRAMME 4: COMMUNICATION SERVICE AGENCY
Sub-Programme
Budget 31 Dec '14
1st Quarter 1 April June 2014
2nd Quarter 1 July September 2014
3rd Quarter 1 October December 2014
Total 1 April December 2014
CoE
Oper
Total
% spent
R'000
Mark, Adv & Media Buying
28 320
2 027
6 401
8 428
29.8%
2 035
5 157
7 192
25.4%
2 455
4 138
6 593
23.3%
6 517
15 696
22 213
78.4%
Media Production
27 225
3 165
1 849
5 014
18.4%
3 229
5 365
8 594
31.6%
3 720
2 854
6 574
24.1%
10 114
10 068
20 182
74.1%
TOTAL
55 545
5 192
8 250
13 442
24.2%
5 264
10 522
15 786
28.4%
6 175
6 992
13 167
23.7%
16 631
25 764
42 395
76.3%
Benchmark per quarter = 25%
Year-to-date benchmark = 75%
MAKING HEADLINES
GCIS continues to interact with the media and monitors the environment to enable accurate responses to topical issues. The GCIS provides media monitoring services to all government departments both electronic and print on a daily basis.
GCIS invests significant resources in tracking media coverage daily and continuously to assess the impact of government’s own messaging and the tone and content of journalistic reporting, editorial comment, analysis by commentators and others. GCIS issues short message service (SMS) alerts to communicators, DGs and political principals at 06:00 am. Messages are also sent out in the event of breaking news. This is preceded by a media monitoring service that starts at 03:00. GCIS also produces media clippings of the print coverage to all government communicators at 07:00, followed by electronic media coverage in the morning and in the afternoon.
Among GCIS’ proactive and reactive interventions in the media environment were the following:
The Acting CEO has weekly columns in the Pretoria News and the The New Age newspapers to communicate government messages on a variety of topical issues linked to the five priorities. In 2013, more than 74 opinion pieces have appeared in the Pretoria News, The New Age, the government blog on and the Acting CEO’s Home Brewed feature on SANews.gov.za, government’s official news agency. Opinion pieces also featured on SABC Online.
The GCIS Radio Unit has started broadcasting two news bulletins on weekdays to community radio stations on topical issues. The news is part of the Rapid Response Strategy and is broadcast live to 35 radio stations at 12:00 and at 16:00. So far, 190 news bulletins have been produced and also posted on the government and GCIS websites, and
The GCIS through its Radio Unit has also produced a total of 88 radio spots with eight adverts in 11 languages each, apart from live reads. This work was produced on behalf of The Presidency, the Department of Agriculture, Forestry and Fisheries, the Department of Health and the South African National Roads Agency Limited.
Furthermore, the GCIS Radio Unit has produced at least 32 one-hour long phone-in programmes for community radio stations. These shows were in English, as well as in the Nguni and Sotho languages. However, callers are allowed to speak the languages of their choice. These programmes were produced on behalf of various government departments and Parliament.
GCIS coordinates government’s cluster media briefings against Cabinet’s quarterly reporting cycles. These cluster briefings are aimed at updating the country on the implementation of government’s five priorities.
Following every Cabinet meeting, the Acting CEO briefs the media on Cabinet’s decisions. Some departments elaborate on certain key issues from the Cabinet statement in separate media briefings. This needs to be enhanced.
GCIS also in this year issued 199 statements and hosted 62 media briefings on behalf of departments. These statements did attract coverage in a broad range of print and broadcast media.
The media monitoring products produced are as follows:
364 media coverage reports covering broadcast and online media between 1 January and 31 May
143 sets of print headline news, and 7 799 sets of general press clippings.
Remarks:
Although the expenditure trend is mainly around the benchmark, the high expenditure trend of Media Production in the 2nd quarter is due to SONA after the general elections as well as travelling of photographic and video staff who accompanied the President and Deputy-President on foreign and domestic visits

31. 2014/15 EXPENDITURE REPORT: 1 APRIL 2014 – 31 DECEMBER 2014 CONSOLIDATED REPORT PER PROGRAMME
Sub-Programme
Budget 31 Dec '14
1st Quarter 1 April June 2014
2nd Quarter 1 July September 2014
3rd Quarter 1 October December 2014
Total 1 April December 2014
CoE
Oper
Total
% spent
R'000
1 Administration
14 700
15 479
30 179
18.2%
17 446
25 757
43 203
26.0%
20 600
26 483
47 083
28.3%
52 746
67 719
72.5%
2 Content Proc and Dissem
87 213
10 767
6 806
17 573
20.1%
11 807
8 479
20 286
23.3%
11 195
12 509
23 704
27.2%
33 769
27 794
61 563
70.6%
3 Intergov Coord & Stake Mgmnt
17 216
27 510
44 726
38.5%
16 635
7 099
23 734
20.4%
17 920
6 682
24 602
21.2%
51 771
41 291
93 062
80.2%
4 CSA
55 545
5 192
8 250
13 442
24.2%
5 264
10 522
15 786
28.4%
6 175
6 992
13 167
23.7%
16 631
25 764
42 395
76.3%
TOTAL
47 875
58 045
24.9%
51 152
51 857
55 890
52 666
25.5%
74.7%
Benchmark per quarter = 25%
Year-to-date benchmark = 75%
MAKING HEADLINES
GCIS continues to interact with the media and monitors the environment to enable accurate responses to topical issues. The GCIS provides media monitoring services to all government departments both electronic and print on a daily basis.
GCIS invests significant resources in tracking media coverage daily and continuously to assess the impact of government’s own messaging and the tone and content of journalistic reporting, editorial comment, analysis by commentators and others. GCIS issues short message service (SMS) alerts to communicators, DGs and political principals at 06:00 am. Messages are also sent out in the event of breaking news. This is preceded by a media monitoring service that starts at 03:00. GCIS also produces media clippings of the print coverage to all government communicators at 07:00, followed by electronic media coverage in the morning and in the afternoon.
Among GCIS’ proactive and reactive interventions in the media environment were the following:
The Acting CEO has weekly columns in the Pretoria News and the The New Age newspapers to communicate government messages on a variety of topical issues linked to the five priorities. In 2013, more than 74 opinion pieces have appeared in the Pretoria News, The New Age, the government blog on and the Acting CEO’s Home Brewed feature on SANews.gov.za, government’s official news agency. Opinion pieces also featured on SABC Online.
The GCIS Radio Unit has started broadcasting two news bulletins on weekdays to community radio stations on topical issues. The news is part of the Rapid Response Strategy and is broadcast live to 35 radio stations at 12:00 and at 16:00. So far, 190 news bulletins have been produced and also posted on the government and GCIS websites, and
The GCIS through its Radio Unit has also produced a total of 88 radio spots with eight adverts in 11 languages each, apart from live reads. This work was produced on behalf of The Presidency, the Department of Agriculture, Forestry and Fisheries, the Department of Health and the South African National Roads Agency Limited.
Furthermore, the GCIS Radio Unit has produced at least 32 one-hour long phone-in programmes for community radio stations. These shows were in English, as well as in the Nguni and Sotho languages. However, callers are allowed to speak the languages of their choice. These programmes were produced on behalf of various government departments and Parliament.
GCIS coordinates government’s cluster media briefings against Cabinet’s quarterly reporting cycles. These cluster briefings are aimed at updating the country on the implementation of government’s five priorities.
Following every Cabinet meeting, the Acting CEO briefs the media on Cabinet’s decisions. Some departments elaborate on certain key issues from the Cabinet statement in separate media briefings. This needs to be enhanced.
GCIS also in this year issued 199 statements and hosted 62 media briefings on behalf of departments. These statements did attract coverage in a broad range of print and broadcast media.
The media monitoring products produced are as follows:
364 media coverage reports covering broadcast and online media between 1 January and 31 May
143 sets of print headline news, and 7 799 sets of general press clippings.
Remarks:
The increase in the expenditure trend of Programme 1 from the 1st to the 2nd quarter is due to the NMOS implementation
Programme 3 is above benchmark in the 1st quarter and total expenditure trend due to the once-off transfer payment to the Media Development and Diversity Agency (MDDA)

32. CONCLUSION THANK YOU MAKING HEADLINES
GCIS continues to interact with the media and monitors the environment to enable accurate responses to topical issues. The GCIS provides media monitoring services to all government departments both electronic and print on a daily basis.
GCIS invests significant resources in tracking media coverage daily and continuously to assess the impact of government’s own messaging and the tone and content of journalistic reporting, editorial comment, analysis by commentators and others. GCIS issues short message service (SMS) alerts to communicators, DGs and political principals at 06:00 am. Messages are also sent out in the event of breaking news. This is preceded by a media monitoring service that starts at 03:00. GCIS also produces media clippings of the print coverage to all government communicators at 07:00, followed by electronic media coverage in the morning and in the afternoon.
Among GCIS’ proactive and reactive interventions in the media environment were the following:
The Acting CEO has weekly columns in the Pretoria News and the The New Age newspapers to communicate government messages on a variety of topical issues linked to the five priorities. In 2013, more than 74 opinion pieces have appeared in the Pretoria News, The New Age, the government blog on and the Acting CEO’s Home Brewed feature on SANews.gov.za, government’s official news agency. Opinion pieces also featured on SABC Online.
The GCIS Radio Unit has started broadcasting two news bulletins on weekdays to community radio stations on topical issues. The news is part of the Rapid Response Strategy and is broadcast live to 35 radio stations at 12:00 and at 16:00. So far, 190 news bulletins have been produced and also posted on the government and GCIS websites, and
The GCIS through its Radio Unit has also produced a total of 88 radio spots with eight adverts in 11 languages each, apart from live reads. This work was produced on behalf of The Presidency, the Department of Agriculture, Forestry and Fisheries, the Department of Health and the South African National Roads Agency Limited.
Furthermore, the GCIS Radio Unit has produced at least 32 one-hour long phone-in programmes for community radio stations. These shows were in English, as well as in the Nguni and Sotho languages. However, callers are allowed to speak the languages of their choice. These programmes were produced on behalf of various government departments and Parliament.
GCIS coordinates government’s cluster media briefings against Cabinet’s quarterly reporting cycles. These cluster briefings are aimed at updating the country on the implementation of government’s five priorities.
Following every Cabinet meeting, the Acting CEO briefs the media on Cabinet’s decisions. Some departments elaborate on certain key issues from the Cabinet statement in separate media briefings. This needs to be enhanced.
GCIS also in this year issued 199 statements and hosted 62 media briefings on behalf of departments. These statements did attract coverage in a broad range of print and broadcast media.
The media monitoring products produced are as follows:
364 media coverage reports covering broadcast and online media between 1 January and 31 May
143 sets of print headline news, and 7 799 sets of general press clippings.