1. FACEOFF Marico ‘s Swapnil Karia Team Avengers Dhaval Malhotra
Tej Karan Daga
Taniya Guha
Team Avengers
Institute: SCMHRD

2. Start
Does the recomendee use WhatsApp?
Prepare a personalized message (crisp & catchy), showing him the recommender’s improvements & send on his/her WhatsApp number
Send him the address of a retail store that is nearest to his/her address
Send him a link to Marico’s Store on Snapdeal for Parachute Advanse
Create the following:
Five WhatsApp profiles
A dedicated mail address of Parachute Advanse
A toll-free helpline number exclusively for Parachute Advanse
Change packaging of Parachute Advanse
Yes No
Details on the Packaging:
Objective of recommendation model
(We care for your cared ones)
2. Procedure of recommending:
a. Take a pic of your hair before
using Parachute Advanse
  b. Take a pic of your hair after using Parachute Advanse for 1 month
     c. If satisfied with results, share these
two pics with Marico's WhatsApp
Number along with following details
Of recommendee:
  Name
  WhatsApp Number
  Address of recommendee
Target "Hair fall treatment clinics" and get their clients’ data.
Prepare a personalized message (crisp & catchy), showing him the recommender’s improvements & send on his/her address via a greeting card
Send him the address of a retail store that is nearest to his/her address
Do the primary data filtering & select 500 customers who use WhatsApp.
Ensure a diverse portfolio of customers in terms of gender, background & age groups.
Customer shares pictures of his/her hair “before” and “after” use of Parachute Advanse with any of the 5 WhatsApp profiles of Parachute Advanse.
Customer also shares contact details of 3 persons whom he/she would like to recommend the product
Send samples of new "Parachute Advanse" to these 500 customers
Customer shares pictures of his/her hair “before” and “after” use of Parachute Advanse with the address of Parachute Advanse.
Customer also shares contact details of 3 persons whom he/she would like to recommend the product
Customer shares pictures of his/her hair “before” and “after” use of Parachute Advanse with any of the 5 WhatsApp profiles of Parachute Advanse.
Customer also shares contact details of 3 persons whom he/she would like to recommend the product
Does customer have any queries?
Yes
Call the toll-free helpline number No

3. Thank You