1. Intellectual Property Review
Objective 3.04
Understand intellectual property

2. Review Instructions
We are going to review intellectual property by viewing 12 slides.
Each slide contains a picture of a product or service that is protected by intellectual property laws.

3. Review Instructions
For each slide, determine the type of intellectual property right granted to the owner(s) and how long this protection lasts:
Copyright
Patent
Trademark
Service mark
Trade dress
Trade secret

4. Intellectual Property Music Video & choreography

5. This music video and choreography for the Thriller video is copyrighted. Copyright lasts for life of the author plus 70 years.

6. Intellectual Property Distinctive look of TGI Fridays
Red and white stripes on outside
Multiple buttons and red/white striped shirt
Crazy, colorful artwork

7. This distinctive look of TGI Fridays is an example of trade dress
This distinctive look of TGI Fridays is an example of trade dress. Trade dress is indefinite.
Red and white stripes on outside
Multiple buttons and red/white striped shirt
Crazy, colorful artwork

8. Intellectual Property Logo for Twitter

9. This is the logo for Twitter. It is service mark
This is the logo for Twitter. It is service mark. Like a trademark, it is valid for 10 years; it can be renewed every 10 years.

10. Intellectual Property Photograph by Carol Maurin
Photographers Name

11. This professional photograph by Carol Maurin (local Pittsburgh photographer) is copyrighted. Copyright lasts for life of the author plus 70 years. If you look closely at the picture, you can see the photographers name “copyrighted” on this photo.

12. Intellectual Property Slipper Mop Invention

13. This is an example of an invention, slipper-mop
This is an example of an invention, slipper-mop. This product is patented. The patent holder has exclusive rights to produce, use, and sell the invention for 20 years.

14. Intellectual Property KFC Recipe
What is the recipe?

15. The recipe for KFC chicken is a trade secret
The recipe for KFC chicken is a trade secret. Trade secrets are indefinite.
What is the recipe?

16. Intellectual Property Baby holder hand pillows - Invention

17. This is an example of an invention, baby holder (hand pillows)
This is an example of an invention, baby holder (hand pillows). This product is patented. The patent holder has exclusive rights to produce, use, and sell the invention for 20 years.

18. Intellectual Property Adidas Logo

19. The Adidas logo is trademarked (renewable every 10 years).

20. Intellectual Property Lost Trademarks

21. These are examples of lost trademarks.

22. Intellectual Property NBC Logo

23. This NBC logo (peacock) is a service mark
This NBC logo (peacock) is a service mark. Like trademarks, service marks are renewable every 10 years.

24. Intellectual Property (Inside) Coca-Cola formula

25. The formula for Coca-Cola is a trade secret.

26. Intellectual Property (Outside)
Additionally, name the two parts of this product that are protected by intellectual property law.

27. The word “Coca-Cola” is trademarked in addition to the shape of the bottle.
Additionally, name the two parts of this product that are protected by intellectual property law.

28. BONUS! O: A Presidential Novel
A speculative novel about President Barack Obama's 2012 re-election campaign was published in 2011.
The publishers, Simon & Schuster, claim that the book was written by someone who was "in the room" with the President.
This book is copyrighted. Since the author is unknown, the copyright lasts for 95 years.

29. This book is copyrighted
This book is copyrighted. Since the author is unknown, the copyright lasts for 95 years.
O: A Presidential Novel
A speculative novel about President Barack Obama's 2012 re-election campaign was published in 2011.
The publishers, Simon & Schuster, claim that the book was written by someone who was "in the room" with the President.