1. TOTAL IMPRESSIONS +15.8 MILLION
Innovation Media Plan
MEMBERSHIP
Gantt Chart
THEATER ADS
PANDORA & TRADITIONAL RADIO
PAID SOCIAL MEDIA
BILLBOARDS
TOTAL IMPRESSIONS MILLION
DIGITAL DISPLAY
SCHOOL NIGHT FOR SCOUTING
JUNE
JULY
AUGUST
SEPTEMBER

2. PANDORA Innovation Media Plan Mix of Audio & Banner
Flight 1 (Aug 3 - Aug 23)
Flight 2 (Aug 31 - Sept 20)
Mix of Audio & Banner
RESULTS:
1,304,378 Impressions
4,801 Clicks
Pandora radio, the #1 radio station in all markets will run in 25 zip codes with no or limited school access. This will be a mix of audio (commercial) advertising and banner pop up advertising.

3. RADIO Innovation Media Plan
July 31 – September 20 :30 sec Cub/Boy Scout Audio
RESULTS:
40 Spots per Week
2,563,000 Impressions

4. FACEBOOK Innovation Media Plan Mix of Video & Banner
August 3 – September 27
Mix of Video & Banner
RESULTS:
45,981 Video Views
964,539 Impressions
6,941 Clicks

5. Innovation Media Plan
CUSTOM FACEBOOK

6. MOBILE DIGITAL Innovation Media Plan
July 27 – August 30 Mobile Banner Ads
RESULTS:
714,458 Impressions
3,064 Clicks

7. THEATER Innovation Media Plan
July 10 – August 28 :15 sec Videos w/Council ID
RESULTS:
261 Screens
1,035,888 Impressions

8. BILLBOARDS Innovation Media Plan
Aug 17 – Sept 13 Mix of Print & Digital
RESULTS:
11 Locations
9,311,012 Impressions

9. Honorary School Night Chairmen
Andy & Tammy Reid