1. ► EMERGING TRENDS (presenter’s name) (title) (company name)
(yourwebsite).com

2. An imprinted PRODUCT used to PROMOTE products, services or a BRAND
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3. PROMOTIONAL PRODUCTS | aka: premiums & incentives
advertising specialties
giveaways
awards & prizes
commemoratives or keepsakes
gift with purchase
corporate gifts
The term promotional products is a widely recognized term by advertisers and agencies:
87% promotional products/items
63% swag
29% tchotchkes
Relevant Insights, “An Overview” 2016 Buyer Study (PPAI Research, May 2016), 1.
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4. $20.8 Billion Industry ► 7-Years of Consecutive Growth
Relevant Insights, “2015 Annual Distributor Sales Summary” 2015 Sales Volume Study (PPAI Research, June 2016), 1.

5. Great By Comparison Ranked Sixth In Advertising Expenditures
Media/Method
2014
2015
Growth
% +/- LY
Rank
Internet Advertising
49.5
59.6
20.0% 2
Broadcast TV
49.1
51.0
4.0% 9
Direct Mail
46.0
47.3
3.0% 11
Video/Cable TV
27.9
30.6
10.0% 5
Experiential/Event Marketing
19.3
21.5
11.5% 4
Promotional Products
20.0
20.8
3.82% 10
Mobile (phone) Advertising**
12.4
20.6
66.0% 1
Newspaper Advertising
16.7
16.1
-3.0% 15
Consumer Magazines
14.2
14.5
2.0% 12
Radio Advertising*
17.5
14.3
-18.2% 16
Point of Purchase Advertising
12.5
12.2
-2.4% 14
Local Search***
7.7
8.2
5.8% 7
Out-of-Home (Billboards)
7.0
7.3
4.3% 8
Business Magazines
6.8
0.0% 13
Product Placement (Film, TV)
6.0
6.5
8.2% 6
Cinema ****
0.7
0.8
13.5% 3
Great By Comparison
$20.8 Billion Industry ►
Ranked Sixth In Advertising Expenditures
Tenth Fastest Growing Medium
Dr. Richard Alan Nelson and Rick Ebel, “Promotional Products Spend In 2015 Ranked Sixth Among All Media: 2015 PPAI Distributor Sales Volume Report,” PPB Magazine, July 2016, 53.

6. SENSORY ENGAGEMENT
The only advertising medium that can touch all five senses, plus a sixth, the sense of ownership.
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7. WHAT’S TRENDING Wearables 32.04% ► Writing instruments 7.67%
Bags 7.67%
Drinkware 7.54%
Desk/Office/Business Accessories 5.04%
Computer products 4.17%
Relevant Insights, “2015 Annual Distributor Sales Summary” 2015 Sales Volume Study (PPAI Research, June 2016), 1.
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8. PROGRAMS Business Gifts (13.4%) Brand Awareness (12.2%)
Employee Relations/Events (12%)
Trade Shows (10.3%)
Dealer/Distributor Programs (7%)
New Customer Acquisition (7%)
Relevant Insights, “2015 Annual Distributor Sales Summary” 2015 Sales Volume Study (PPAI Research, June 2016), 2.

9. TOP BUYERS Education Financial Services Healthcare Technology
Not for profit
Dr. Richard Alan Nelson and Rick Ebel, “Top Buyers Of Promotional Products” 2008 Buyer Marketplace Study (PPAI Research, December 2007), 1.

10. Promotional products’
most appealing characteristics among media buyers when compared to other media.
Audience friendly
Promotes loyalty/repeat business
Reaches target audience efficiently
Repeat and long-term exposure
Adds promotional impact
Relevant Insights, 2016 Buyer Study (PPAI Research, May 2016), 4.
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11. WHAT ARE THEY USED FOR? 58% To Create Brand/Product Awareness
42% Customer Retention & Appreciation
41% Generate Sales & Referrals
25% Drive Traffic
Relevant Insights, “Buyer Insights: Ad Agencies & Advertisers” 2014 Buyer Study (PPAI Research, April 2014), 19.
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12. 79% for stand alone campaigns 69% use them in conjunction
HOW THEY ARE USED.
79% for stand alone campaigns
69% use them in conjunction
with other media
► 72% Use with social media
► 60% Use with
► 58% Use with Internet
► 54% Use with sales promotions
Relevant Insights, 2016 Buyer Study (PPAI Research, May 2016), 1.
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13. 65% effective 88% recommend WHAT DO BUYERS SAY? Consumers Say:
83% more likely to do business with the advertiser
15-50% higher recall than other media
► 88% of Generation Y looked up the company after receiving a promotional product
NOTE: The composition of “Millennials” is of both Generation Y and Z; For purposes of this study, Generation Y is 25-35; Generation Z is
Relevant Insights, 2016 Buyer Study (PPAI Research, May 2016), 3.
Relevant Insights, “Buyer Insights: Ad Agencies & Advertisers” 2014 Buyer Study (PPAI Research, April 2014), 21.
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 3.
“Promotional Products & Other Media” 2009 Consumer Study: Part Two (PPAI Research, 2009), 6.
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 11.
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14. DO THEY GET RESULTS? Promotional Products Increased: Good will
Brand recall
Customer acquisition
Response rates
Website visits/click-throughs
Market share
ROI
Fundraising
Relevant Insights, “Buyer Insights: Ad Agencies & Advertisers” 2014 Buyer Study (PPAI Research, April 2014), 20.
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15. WHAT DO CONSUMERS THINK?
▲ 89% recall receiving a promotional product in the last 6 months
► 100% of Generation Y recall receiving them
85% recall the branding
76% recall the messaging
71% recall the call to action
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 14, 7.
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16. WHAT DO CONSUMERS THINK?
83% had a more favorable impression of the advertiser after receiving a promotional item
► 88% of Generation Y had a more favorable impression of the advertiser
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 3.

17. 82% own 1-10 promotional products 81% keep them for more than a year
DO THEY KEEP THEM?
82% own 1-10 promotional products
81% keep them for more than a year
Relevant Insights, “The Influence Of Promotional Products On Consumer Behavior” 2013 Consumer Study (PPAI Research, November 2012), 13.
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18. WHERE DO THEY KEEP THEM? 78% keep them in their home
► 48% on or with them
34% keep them in a vehicle
30% keep them at work
"Mapping Out The Modern Consumer" 2017 Consumer Study (PPAI Research, December 2016), 8.
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19. WHERE DO THEY KEEP THEM?
► 50% use promotional products at all times or most of the time
► Nearly one in three of Generation Y use at all times
► 59% of Generation Y use promotional products at all times/most of the time
► 55% of Generation Y walk around with a promotional product on or with them
At all times – on self/carried
Most of the time – often used/exposed
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 6.
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20. REACTION. 79% look up the brand
► 87% of Generation Y look up the brand
83% more likely to do business with the brand
► 88% of Generation Y are more likely to do business with the brand
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 3, 11.
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21. WHAT DO THEY REALLY THINK?
Consumers across all generations rated promotional products the #1 most effective advertising medium to provide an incentive to take action.
Promotional products are the only advertising medium for which people say
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 12.
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22. WHAT DO THEY REALLY THINK?
83% like receiving them
48% want to receive them more often
“Effectiveness Of Promotional Products As An Advertising Medium” 2009 Consumer Study: Part One (PPAI Research, 2009), 3.
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23. WHAT DO THEY REALLY THINK?
► Across all generation segments
68% avoid online video ads
66% don't watch TV commercials
57% ignore digital ads
50% discard direct mail
48% skip print ads
46% delete marketing
46% don't listen to radio commercials
38% block mobile ads
20% discard promotional products
► Ad-Blocking & Avoidance
Talking Points:
-Mobile has grown 66% in one year (fastest growing ad channel), but nearly 40% block ads on their phones
-People 'like' stuff
-They don't realize promotional products are a form of advertising (which we see from our recent consumer study recall data)
Behavioral Trend: A pattern is emerging where Generation Y will go out of their way to avoid advertising. For example, 28% arrive at the theater late to skip the movie trailers.
"Mapping Out The Modern Consumer" 2017 Consumer Study (PPAI Research, December 2016), 13.
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24. *Price should only be the deciding
VALUE VS. PRICE
Program Design
Effectiveness
Delivery
Product Quality
Product Safety
97% said the usefulness of the item is important to them (slightly – extremely important)
96% said the quality of item is important to them (slightly – extremely important)
22% said the perceived cost of the item is not important
84% said the manner in which the item was presented is important to them (slightly – extremely important)
Rick Ebel, “High End, Low End: Which Promotional Products Work Best?” 2012 Consumer & Buyer Study (PPAI Research, December 2011), 35.
Important promotional product features:
85% functionality
44% entertainment
43% design
Ideal advertising qualities:
65% visually appealing
60% clearly delivers message
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 10, 12.
*Price should only be the deciding
factor after brand equity is considered

25. COST PER IMPRESSION COST PER IMPRESSION IN THE U.S.
Prime Time TV cents
Magazines cents
Newspapers cents
Promotional Products 0.7 cents
SUPERIOR PASS-ALONG VALUE
► 79% of U.S. respondents give unwanted items to someone else.
► 87% of Generation Y give unwanted items to someone else.
Global Advertising Specialties Impressions Study (ASI, 2016), 30.
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26. DEALER
PROGRAMS

27. PRODUCT PERSONA

28. GIFT WITH PURCHASE

29. DIGITAL & SOCIAL INTEGRATION & ENGAGEMENT

30. TRADE SHOW EXPERIENCE

31. COLLEGE & UNIVERSITY PROGRAMS

32. COOPERATIVE LOCAL MARKETING PROGRAMS

33. SOCIAL ENGAGEMENT & REWARD PROGRAMS

34. AWARDS & RECOGNITION PROGRAMS

35. TALENT RECRUITMENT & EMPLOYEE COMMUNICATIONS

36. CORPORATE GIFTING

37. PRESS LAUNCH

38. HIGH TECH
HIGH TOUCH

39. The most valuable forms of marketing are consumed voluntarily.
You can no long market at people.
You must market with them.
—Seth Godin
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40. Questions?
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41. Thank You!
(name)
( address)
(website)
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