1. BrandWatch 2015 Q3 Topline Report

2. Non-Luxury Vehicles

3. Non-Luxury Segment Consideration
Highlights:
SUVs have widened their consideration advantage over sedans due to drops in fuel prices. The consideration gap between the two segments has also increased from last quarter.
Toyota Camry is the most considered model for sedans this year again, overtaking the Accord from Q2.
Honda Odyssey takes most considered minivan spot from the Chrysler Town & Country last year (and also from the Toyota Sienna, the top model for Q2).
Segments
Last Year’s Top Model
(2014 Q3)
This Year’s Top Model
(2015 Q3)
SUVs
Honda CR-V
Sedans
Toyota Camry
Trucks
Ford F-150
Coupes
Ford Mustang
Minivans
Chrysler Town & Country
Honda Odyssey
Source: BrandWatch; All Non-Luxury Makes; 2014Q3 n=2700, 2015Q3 n=3342
Q: Please select at most 5 vehicles that you are currently shopping.

4. Non-Luxury Brand Consideration
Highlights:
The increasing trend in SUVs and trucks has led to significant bump in consideration for domestic brands like Ford, Chevrolet, GMC, and Jeep, which are positioned well in these segments.
Source: BrandWatch; All Non-Luxury Makes; 2014Q3 n=2700, 2015Q3 n=3342
Q: Please select at most 5 vehicles that you are currently shopping.
statistically significant at 95%

5. Top 10 Considered Non-Luxury Vehicles
The redesign pushed the F-150 back into the top spot in consideration. Furthermore, the lower rank last year was affected by preparation for the model changeover to aluminum.
The Honda Accord sedan refresh contributed to its gains from last year, helping it rise 3 ranks.
The Sierra 1500 had the biggest gains from last year, as its redesign gains marketplace momentum.
Top 10
Non Luxury Models
This Year
2015Q3
Last Year
2014Q3
Ford F-150 1 2
Honda CR-V
Chevrolet Silverado 1500 3
Toyota Camry 4
Toyota RAV4 5
Honda Accord Sedan 6 9
Ford Escape 7
Subaru Outback 8
Ford Explorer 10
GMC Sierra 1500 25
Source: BrandWatch; All Non-Luxury Makes; 2014Q3 n=2700, 2015Q3 n=3342
Q: Please select at most 5 vehicles that you are currently shopping.
Note: Arrows signify an increase or decrease in rank from 2014Q3 to 2015Q3

6. Factor Importance Non-Luxury Brands
Source: BrandWatch; All Non-Luxury Makes; 2014Q3 n=2700, 2015Q3 n=3342
Q: Please review the list below and rate how important are each of the factors to you in deciding on your next new car

7. Top Ranked Non-Luxury Brand For Each Factor of Importance
Factors
Top Ranked
(2015 Q3)
(2014 Q3)
Durability/Reliability
Honda
Toyota
Safety
Subaru
Driving Comfort
Chrysler
Affordability
Hyundai
Driving Performance
Fuel Efficiency
Reputation
Interior Layout
Ram
Technology
Exterior Styling
GMC
Ruggedness
Jeep
Prestige/Sophistication
MINI
Honda now ranks at the top in Durability and Technology against former leader Toyota. This puts them at the head of 4 categories, which is the most of any brand.
Ram took the Interior Layout category from Chrysler and the Exterior Styling category from GMC.
GMC overtook MINI in terms of Prestige/Sophistication.
Source: BrandWatch; All Non-Luxury Makes; 2014Q3 n=2700, 2015Q3 n=3342
Q: Please review the list below and rate how important are each of the factors to you in deciding on your next new car

8. Luxury Vehicles

9. Luxury Segment Consideration
Highlights:
BMW maintained its dominance in the sedan segment with the BMW 3 Series
Buick took over the SUV segment with the Enclave. Buick may have benefited from the RX being in its final model year before redesign.
With the CTS Coupe no longer available, the BMW 4 Series took top honors among luxury coupes, giving BMW a lock on this size class.
Segments
Last Year’s Top Model
(2014 Q3)
This Year’s Top Model
(2015 Q3)
Sedans
BMW 3 Series
SUVs
Lexus RX
Buick Enclave
Coupes
Cadillac CTS Coupe
BMW 4 Series
Source: BrandWatch; All Luxury Makes; 2014Q3 n=940, 2015Q3 n=1246
Q: Please select at most 5 vehicles that you are currently shopping.

10. Luxury Brand Consideration
Highlights:
Taking advantage of the bump in SUV consideration, Land Rover showed significant year-over-year gains.
Source: BrandWatch; All Luxury Makes; 2014Q3 n=940, 2015Q3 n=1246
Q: Please select at most 5 vehicles that you are currently shopping.
statistically significant at 95%

11. Top 10 Considered Luxury Vehicles
Buick Enclave and Acura MDX jumped to the top in consideration, taking advantage of the trend towards SUVs.
Tesla Model S and Acura RDX both made significant gains to enter the top 10 list. The Model S just had another record sales quarter, and consideration is growing – good signs for the brand as it launches the Model X SUV.
Buick Encore and Acura TL dropped out of the top 10 list.
Top 10
Luxury Models
This Year
2015Q3
Last Year
2014Q3
Buick Enclave 1 4
Acura MDX 2 6
BMW 3 Series 3
Lexus RX
Cadillac CTS Sedan 5
Buick LaCrosse
BMW 5 Series 7 8
Tesla Model S 13
Acura RDX 9 15
Cadillac SRX 10
Source: BrandWatch; All Luxury Makes; 2014Q3 n=940, 2015Q3 n=1246
Q: Please select at most 5 vehicles that you are currently shopping.
Note: Arrows signify an increase or decrease in rank from 2014Q3 to 2015Q3

12. Factor Importance Luxury Brands
Source: BrandWatch; All Luxury Makes; 2014Q3 n=940, 2015Q3 n=1246
Q: Please review the list below and rate how important are each of the factors to you in deciding on your next new car

13. Top Ranked Luxury Brand For Each Factor of Importance
Factors
Top Ranked
(2015 Q3)
(2014 Q3)
Durability/Reliability
Lexus
Safety
Volvo
Mercedes-Benz
Driving Comfort
Cadillac
Driving Performance
Porsche
Reputation
Interior Layout
Affordability
Buick
Exterior Styling
Jaguar
Technology
Fuel Efficiency
Acura
Ruggedness
Land Rover
Prestige/Sophistication
Lexus was top ranked in 4 out of the 12 factors.
Mercedes-Benz was dethroned from 3 highly ranked categories since last year.
A few brands maintained their top rank year over year:
Durability/Reliability – Lexus
Driving Performance – Porsche
Affordability – Buick
Exterior Styling – Jaguar
Ruggedness – Land Rover
Source: BrandWatch; All Luxury Makes; 2014Q3 n=940, 2015Q3 n=1246
Q: Please review the list below and rate how important are each of the factors to you in deciding on your next new car