1. The Wine Culture Tourism Exchange (WCTE)
Regional Tourism Project

2. Regional Development Project
Kyiv Initiative: Armenia, Azerbaijan, Georgia
Moldova, Ukraine

3. Broad Black Sea Participation
Greece, Turkey, Romania, Bulgaria, Serbia, Croatia, ‘the former Yugoslav Republic of Macedonia’, Bosnia & Herzegovina

4. New Economy Project Uses culture and creativity
Links sectors across frontiers
Network based
Public / Private management
Generates revenues to sustain itself
Based on partnership and collaboration

5. What is the WCTE? A linking of Three Sectors Relationship based on an exchange of goods and services between these sectors

6. Wine Sector
First, wine tourism is something all countries have in common:
Wine has played a significant cultural role in the development of civilisation
Wine routes criss-cross regions
They represent a common cultural past
This common past pre-dates by centuries modern frontiers
Cross-frontier collaboration could contribute to peace and prosperity

7. Why Cultural Sector? Culture = Substance of Tourism Experience
Culture no longer just a Passive sector providing ‘consumer’ experiences
Culture is a dynamic interface
Cultural industries generate creative energy and revenues
Cultural communities can engage as partners in the project

8. Why Tourism Sector? Tourism Wine tourism
One of the most important sectors in terms of economic development in Black Sea Region
All countries want to develop tourism
Promotion of National Identity – promotion of international recognition of this
Wine tourism
Increase number of tourists
Help to decentralise the tourism industry and engage local communities in promoting their heritage
Create regional cooperation in tourism
Will create employment and bring in local communities

9. WCTE 2007- 2009 In the launching meeting of the WCTE Achievements
Initial objectives
Where do the countries want to be in 2009

10. Road Map 2009 and Beyond
Plenary Meeting Thessaloniki, 2-4 November 2006
Plenary meeting Kusadasi, June 2007
Where do the KI countries want to be with respect to Vine Route cooperation at the end of 2009?
What are the concrete steps which should be taken to achieve this in 2007/2008/2009?
How will this be developed and put into place in a concrete way?

11. Conclusions:
A. The development of one wine route in each country which would meet the established norms and standards
B. Setting up of national working groups to carry the project forward in each country
C. A dedicated cultural tourism portal linking the ‘vine routes’, with on-line sales and booking capacity

12. D. Training manuals and programmes for wine route development
The linking of wine routes across frontiers i.e. Azerbaijan and Georgia;
D. Training manuals and programmes for wine route development
F. Development of a “Vine” Association or “Foundation”
G. Focussed partnership strategy for going forward

13. Achievements What have we achieved?
At least one dedicated WCTE wine route in each state has been offered to the Project
A draft checklist of Norms and Standards which will govern those routes has been developed
A wine/cultural portal is being developed
Cultural Mapping of the WCTE wine routes in each country
Interest from a broad range of Black Sea states has been demonstrated

14. Wine Routes of Armenia

15. Wine Routes of Azerbaijan

16. Wine Routes of Georgia
Ski and Snow
Spa and Health
Sea

17. Wine Routes of Northern Greece

18. Wine Routes of Moldova

19. Wine Routes of Turkey

20. Wine Routes of Ukraine - Odessa Region

21. Critical Issues Development of a Governance/partnership strategy
Still much to be done but two things are critical if we are to go forward:
Critical Issues
Development of a Governance/partnership strategy
Development of a strategy for sustainability Resources / Funds / support mechanisms

22. The Istanbul Agenda Development of a Governance/partnership strategy
Potential role of BSEC
Potential role of Other Institutions or Private Partners
Development of a strategy for sustainability Resources / Funds / support mechanisms