1. AGOA/Trade Resource Centers – Objectives, Strategy, Activities
Abou Fall
AGOA/GVC Coordinator, Trade Hub

2. Objectives
Create a framework that supports the Trade Support Institutions (TSIs) that are hosting the AGOA/Trade Resource Centers (ATRCs) to effectively engage the private sector in regional and global trade assistance.
Enhance the capacity of ATRCs to provide targeted business advisory services and training to local businesses, and supporting regional and export market linkages.

3. Specific Objectives Category Service Description Actions
Trade Intelligence
Exporters (sector) directory/database
Tradeshow/fair information
Product-specific market briefs & market selection/penetration analysis
Liaise with Customs, Statistics agencies, and other sources to identify exporters, both regional and international and organize by sector/value chain.
Identify regional and international tradeshow/fair events and share with companies.
Research and dissemination (Trademap, usitc.gov, CBI…).
Export Development
Export readiness assessment
Quality, standards, technical regulations
Packaging/Labeling
Costing and Pricing
Finance
Evaluate export-readiness of companies.
Provide information on trade and export requirements.
Provide information and TA on packaging and labeling requirements.
TA on costing and pricing.
Organize targeted meetings between companies and banks and referrals to THN.
Business Promotion
Tradeshow/fair participation
Business opportunities, trade leads and buyer/seller linkages
Assist companies on trade show preparation (Use Trade Show Guide).
Identify trade leads, leverage ECOWAS’ Ecobiz platform, and share within network.
Facilitation
Export documentation
Draft customs documentation guide and provide assistance and training on export documentation.

4. TA to companies & Market Linkages Enhance capacity of TSIs
Strategy
TA to companies & Market Linkages
Trade Facilitation
Enhance capacity of TSIs

5. Activities and Delivreables
Objective/Activities
Results
1. Identification of Export-Ready Companies (ERCs)
1.1. Build a database of exporters by sector (liaise with Customs and other agencies) - Company visits
700 exporters (210 women)
2. Capacity Building for Export Ready Companies (ERCs)
2.1. Half-Day workshops on quality standards, packaging, costing and pricing, logistics and customs documentation, productivity, finance, trade show participation, etc..
1120 exporters trained
2.2. AGOA Workshops
350 companies trained. Export guide developped
3. Business Linkages
3.1. Identify trade leads and share within the network and regional associations
$2,000,000 facilitated
4. Trade Facilitation
4.1.Provide review of Commercial Invoices and export documentation of exporters to ensure compliance with AGOA, regional trade, etc.
140 exporters take advantage of AGOA
5. Institutional Framework to Develop Exports
5.1. Consultative meetings to set up an institutional mechanism and develop exports
Set up of institutional mechanism and development of exports

6. Thank you for your attention Abou Fall, ATRC Coordinator