1. Danielle Perri Jasmine Galloway LaTosha Bell Alexis Allen Raven Duncan
F.R.U.I.T.S. Fashion. Reinforcing. Uniqueness. In. Today’s. Society. Spring 2016 Collection
Danielle Perri
Jasmine Galloway
LaTosha Bell
Alexis Allen
Raven Duncan

2. About the Store
Fashion reinforcing uniqueness in today's society is not just a store, but a statement. No longer do women have to feel ashamed about their size because the clothes they want don't fit them, or they have to shop in the less trendy plus size section that's in the back corner of the store. They instead can embrace what ever size they are by dressing it in the latest fashions of F.R.U.I.T.S.
Having the ultimate goal of dressing any woman's body type, F.R.U.I.T.S. not only carry a wide range of sizes that are truer to the average American woman's size, but also offer different shape categories within those sizes. It's hard enough finding the perfect outfit, so F.R.U.I.T.S. make sure that finding something that fits won't be a problem.

3. Target Customer Urban Fashionista New York City 20 to 30 Years old
Recent Graduate to Young Professional
All Races
Social, Active, and Driven
Shops for Quality and Eco Friendly

4. Inspiration Board

5. Products
Muscle Tank Crop Top Crop Top T – Shirt T – Shirt

6. Products
Muscle Tank Jeans Dress Dress

7. Products
Jeans Long Cardigan, Sunglasses Hats, High-Waisted Shorts Maxi Dresses

8. Apparel Sizing – Bottoms
Jeans, High-waisted Shorts, Jean Shorts ** All measurements are in US sizes and in inches
APPLE
Sizes
0-2
2-4
4-6
6-8
8-10
10-12
12-14
14-16
16-18
18-20
20-22
22-24
Waist
25.9
26.5
27.2
28.4 29
31.45
33.2
35.6
37.4
39.3
41.4
43.5
Hips
34.6 35 36
37.5
39.4
40.25
42.6
44.8
47.2
49.1
51.2
53.4
Inseam
32.5

9. Bottoms BANANA Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18
18-20
20-22
22-24
Waist
25.9
26.5
27.2
28.4 29
31.45
33.2
35.6
37.4
39.3
41.4
43.5
Hips
32.6 33 34
35.5
38.25
40.6
42.8
45.2
47.1
49.2
51.4
Inseam
32.5

10. Bottoms PEAR Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20
20-22
22-24
Waist
25.9
26.5
27.2
28.4 29
31.45
33.2
35.6
37.4
39.3
41.4
43.5
Hips
36.6 37 38
39.5
42.25
44.6
46.8
49.2
51.1
53.2
55.4
Inseam
32.5

11. Bottoms STRAWBERRY Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18
18-20
20-22
22-24
Waist
24.9
25.5
26.2
27.4 28
30.45
32.2
34.6
36.4
38.3
40.4
42.5
Hips 35 36
37.5
39.4
40.25
42.6
44.8
47.2
49.1
51.2
53.4
Inseam
32.5

12. Bottoms DOUBLE CHERRY Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16
16-18
18-20
20-22
22-24
Waist
25.9
26.5
27.2
28.4 29
31.45
33.2
35.6
37.4
39.3
41.4
43.5
Hips
34.6 35 36
37.5
39.4
40.25
42.6
44.8
47.2
49.1
51.2
53.4
Inseam
32.5

13. Tops Crops Tops, Long Cardigans, T-Shirts, Muscle Tanks, Maxi Dresses
APPLE
Sizes
0-2
2-4
4-6
6-8
8-10
10-12
12-14
14-16
16-18
18-20
20-22
22-24
Bust
32.8
33.5 36
36.5
40.5 42 44
46.6
48.2
50.2
52.5
54.3
Waist
25.9
26.5
27.2
28.4 29
31.45
33.2
35.6
37.4
39.3
41.4
43.5
Hips
34.6 35
37.5
39.4
40.25
42.6
44.8
47.2
49.1
51.2
53.4

14. Tops BANANA Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20
20-22
22-24
Bust
30.8
31.5 34
34.5
38.5 40 42
44.6
46.2
48.2
50.5
52.3
Waist
27.9
28.5
25.2
26.4 27
29.45
31.2
33.6
35.4
37.3
39.4
41.5
Hips
32.6 33
35.5
37.4
39.25
40.6
42.8
45.2
47.1
49.2
51.4

15. Tops PEAR Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20
20-22
22-24
Bust
30.8
31.5 34
34.5
38.5 40 42
44.6
46.2
48.2
50.5
52.3
Waist
25.9
26.5
27.2
28.4 29
31.45
33.2
35.6
37.4
39.3
41.4
43.5
Hips
36.6 37 38
39.5
42.25
46.8
49.2
51.1
53.2
55.4

16. Tops STRAWBERRY Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18
18-20
20-22
22-24
Bust
32.8
33.5 36
36.5
40.5 42 44
46.6
48.2
50.2
52.5
54.3
Waist
24.9
25.5
26.2
27.4 28
30.45
31.2
34.6
36.4
38.3
40.4
42.5
Hips
32.6 33 34
35.5
37.4
38.25
40.6
42.8
45.2
47.1
49.2
51.4

17. Tops DOUBLE CHERRY Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18
18-20
20-22
22-24
Bust
32.8
33.5 36
36.5
40.5 42 44
46.6
48.2
50.2
52.5
54.3
Waist
25.9
26.5
27.2
28.4 29
31.45
33.2
35.6
37.4
39.3
41.4
43.5
Hips
34.6 35
37.5
39.4
40.25
42.6
44.8
47.2
49.1
51.2
53.4

18. Hats & Sunglasses Sizes Small Medium Large Wide-Brim Hat 20” 22” 24”
O/S

19. Apparel Size Tags

20. Comparing Measurements
Tops, Tees, Blouses, Hoodies, Outerwear, & Dresses
Comparing Measurements
Low Priced Stores:
Forever 21, H&M
Medium Priced Stores:
Zara, Lane Bryant, American Apparel, Uniqlo
High Priced Stores:
Top Shop, Torrid, Francesca’s
**All measurements are in US sizes and in inches

21. Bottoms – Low Priced Store

22. Bottoms – Medium Priced Store

23. Bottoms – High Priced Store

24. Tops – Low Priced Store

25. Tops – Medium Priced Stored

26. Tops – High Priced Store

27. Hats & Sunglasses

28. References