1. Speech Topic and Purpose
Chapter 5 Recap/Lecture

2. Choosing a Topic Topics you want to learn about
Topics you know a lot about
Introduction speeches
Brainstorming for topics
Personal inventory, clustering, internet search

3. Defining the purpose
General purpose (to persuade, to inform….to introduce)
Specific purpose
Phrase/statement; not a question
Focus on one idea
Avoid vague statements
Ask yourself:
Does it work?
Does it fit in my time frame?
How will my audience feel (Relevant? Trivial? Too Technical?)

4. What’s wrong? “What is an individual retirement account?”
“To inform my audience about people”
“Donate blood”

5. Central Idea One, concise statement
A.K.A. thesis statement, subject sentence, major thought, residual message
Answers the question: “what are you going to say? What’s the overall point/message?”
Guidelines
Full sentence
Statement, not question
No figurative or vague language

6. Examples
(Textbook)

7. Chapter 6 Recap/Lecture
Audience analysis
Chapter 6 Recap/Lecture

8. Audience Centered Speeches
Ask yourself
Who is your audience?
What is your goal/desired result?
How can you effectively reach that goal/desired result?
Create some type of bond
Make them choose to listen

9. Learning your audience: Audience analyses
Demographic audience analysis
Situational audience analysis
Gathering information
Adapting to the audience

10. Speech Workshop #2 Topic Planning Form Brainstorming
Practice with purpose statements
Audience analysis