1. Strategic Planning

2. Strategic planning

3. According to ANTHONY, ‘‘ Strategic Planning is the process of deciding on the goals of the organisation and strategies for attaining these goals.”

5. Process of strategic planning:
Environmental scanning
Mission & objectives
Strategy Formulation
Strategy Evaluation & Control
Strategy Implementation

6. Levels & Types of Strategic Planning
Corporate Level Strategy
Business level strategy
Functional level strategy

7. Corporate level strategy focus:
Deciding the business and market
Building interrelationship
Management and control

8. Business level strategy focus:
Providing a platform for collaboration of various business units so that overall organisational goals are achieved.
Developing a unique edge and competitive advantage in each business unit.
Identifying an exclusive product or service market & developing strategies
Monitoring the market for products or services, this in turn will conform to the needs of the business.

9. Dimensions of strategic planning
Large amount of resources
Role of the top level management
Future oriented

10. Risk – bearing capacity
External environment
Multifunctional consequences
Risk – bearing capacity

11. Elements of strategic planning:
Competitive Edge
Vision & Mission statement
Strategists
Long term goals and
objectives
Policy
Strategy

12. Importance : Helpful in building consensus on key issues.
Framework for decision making
Increased profitability & market share
Measurement of progress
Creates longevity of the business
Unique identity & innovativeness
Increased job satisfaction
Organisational perspective

13. Unforeseen future conditions
Disadvantages:
Costly affair
Unforeseen future conditions
Complex in nature

14. Long term benefits v/s immediate benefits Difficulty in implementation
Time consuming
Long term benefits v/s immediate benefits
Difficulty in implementation