1. PostMortem

2. What’s a Dedalord?

3. Platforms
iOS
Android
nVidia Shield
BlackBerry
OUYA
CWS
Kindle

4. Our games

5. A few words about

6. Running Fred Published as Free to Play Authored levels
- Single “and a half” currency
- Developed by 3 people over 8 months

7. 370k Facebook active followers
The Community
370k Facebook active followers
Contests
Giveaways
Promotions
Polls

8. About Running Fred
Unique Players
Sessions
7.7 M
208 M
8.5 M
114 M

9. Growing the Game

11. Skiing Fred
Developed by 5 people over 9 months
Dual Currency

12. What went right

13. What went right
-Fast and painless track creation based on chunks, dynamic item group placement and serialized data.
- This allowed for authored-quality and highly varied scenes.

14. What went right Well stocked virtual goods inventory $ 2 $ 100 $ 5
We add the $ 100 in Skiing Fred (Running Fred has $ 30 to spend max)
$ 5
$ 50
$ 10
$ 30

15. What went right
Improved Conversion
Vs.

16. What went right Dual currency! Improved store balance
Segregate premium items
Enable the game to be more generous with soft currency

17. What went right
Running Fred vs. Skiing Fred conversion

18. What went right
Massive coop mode improved engagement and helped viralization.

19. “Mob Challenges” are born!
Massive, cooperative mission (e.g. “Keep in the air for 30 seconds.” or “Hit 10 penguins in 60 seconds.”)
Explicar un poco el modo Mob Challenge
Has a rare prize (e.g. A very
cool Jetpack skin)
A minimum of players need to qualify in order to win the challenge.

20. The Mob Challenge... Enhances replay value Creates an appointment
Contributes to viralization

21. What went right Solid integration with native APIs
iCloud / GameCenter / Facebook on iOS
Google Play Services / Google App Engine on Android

22. What went wrong

23. The target age group’s mindshare is highly fragmented.
What went wrong
Too many runners by now!
The target age group’s mindshare is highly fragmented.

24. Original launch date was early February
What went wrong
A winter-themed game published during US spring…
Original launch date was early February

25. What went wrong Performance on low-end devices
It’s tough to make a fast paced game that is graphically awesome and runs smoothly on iPod 4.
Some complaints were received regarding the performance on iPod 4 and iPad 1 devices.

26. What went wrong Performance on low-end devices
The difference between an iPod 4 and an iPhone 5 is huge...
Screen Size
960x640 / 1136x640
Aspect Ratio
3:2 / 16:9
Memory
256 Mb / 1 Gb
CPU
Apple A4 (800 Mhz) / Apple A6 (dual core, 1.2 Ghz)

27. What went wrong Cloud sync allowing offline players is hard
It should allow to merge game data between several devices (all conflicts should be resolved automatically)
iCloud doesn’t make things easier (cannot control when synching with the server is taking place)
It’s hard to manage switching between cloud users

28. What went wrong User account nightmare GameCenter has its own user
iCloud has its own user
Facebook has its own user
The game tries to manage all these user accounts transparently for the player.

29. In retrospective Development goals were met.
Financially mixed results.
Too much mindshare competition.

30. Were do we go from now? Find a less crowded space.
Evolve monetization scheme.
Optimize project scope decisions.

31. Thank you!
Questions? Look me up.