1. The 1920s

2. Technology Electricity:
Homes: By 1929 two-thirds of American households had electricity.
Appliances - refrigerators, vacuum cleaners & toasters

3. Workplace:
Power-driven machinery
Community:
Theaters & streetlights

4. Technology Mass Production: Made US the greatest economic power
Automobiles: Ford Model T
Homes:
Workers’ homes could be farther from jobs (suburbs)
Visits by family and friends & vacations (leisure time)
Community:
New roads and highways
Relocation of businesses (large department stores)

6. Consumer Society
New Marketing techniques - A willingness to spend money!
Advertising:
Manufacturers needed to convince Americans who had been raised to value thrift, that spending for the present was preferable to saving for the future
Jingles on the radio, print ads filled newspapers and magazines

8. “Have you tried Wheaties? They're whole wheat with all of the bran.
Wheaties broke new ground when the world's first singing commercial was performed on Christmas Eve, 1926.The four male singers, who came to be known as the Wheaties Quartet, warbled the jingle:
“Have you tried Wheaties?
They're whole wheat with all of the bran.
Won't you try Wheaties?
For wheat is the best food of man.”

9. Consumer Society Sports became an American obsession
A new luxury which was a combination of more leisure time, more money, easy credit,and freedom of roads
Babe Ruth - baseball (Yankees), Red Grange - football (Univ. of Illinois), Jack Dempsey - boxing, Gertrude Ederle - swam across the English Channel (21 miles) in 1926

11. Consumer Society Radio, Newspapers, and Movies
Standardized News - people were tempted to read paper because of tabloids
Radio: 1st broadcast was in Nov stations in 1927
Weekly shows like “Amos and Andy” & News like coverage of Charles Lindbergh’s non-stop flight across the Atlantic

12. Movies - http://www.youtube.com/watch?v=nlM60Nwc6CE
Charlie Chaplin was most popular silent film star
1927 1st talkie was “The Jazz Singer” with Al Jolson
1928 “Steamboat Willie” was the 1st Mickey Mouse cartoon

13. 1920s Fashion

14. 1920s Fashion – The Men Stemmed from sports or gangsters
Wanted to appear “dapper.”
Baggy pants, polished shoes, and a handkerchief in the pocket
The baggy zoot suit worn for fancy occasions

15. Flappers
F. Scott Fitzgerald said "lovely, expensive, and about nineteen.“
Rebelling from societal norms
Short Sleek hair, short shapeless dresses, lots of makeup
Frequenters of nightclubs

16. 1920s Fashion – The Flapper

17. Flappers
The Playful flapper here we see, The fairest of the fair. She's not what Grandma used to be, -- You might say, au contraire. Her girlish ways may make a stir, Her manners cause a scene, But there is no more harm in her Than in a submarine. She nightly knocks for many a goal The usual dancing men. Her speed is great, but her control Is something else again. All spotlights focus on her pranks. All tongues her prowess herald. For which she well may render thanks To God and Scott Fitzgerald. Her golden rule is plain enough - Just get them young and treat them rough.

18. Women Opportunities for greater education
Gained the right to vote in 1919 with the 19th Amendment

19. Prohibition
18th Amendment outlawed the transporting, selling, manufacturing of Alcohol.
Widely ignored
Lead to Organize Crime

20. The 1920s Night Club “Speakeasies”
Offered an intense experience
Entertainment tended toward adult fare
“Alcohol" was central to the experience.
The Night Clubs also had their dark side.

21. Art & Music Shaped the Jazz Age
Art & Music Shaped the Jazz Age
Lost Generation
Rejected societies values
The only possible salvation came from art
F. Scott Fitzgerald - The Great Gatsby
Ernest Hemingway - The Sun Also Rises
William Faulkner - The Sound and the Fury
T.S. Eliot & Robert Frost - poets

22. Art & Music Shaped the Jazz Age
Harlem Renaissance
Literary and artistic movement led by well-educated and talented middle-class African Americans who expressed a new pride in the African American experience.