1. figure 1. Tone of Nominees’ Coverage
General Election
Full Campaign
Source: Media Tenor. Full campaign covers period from Jan 1, 2015-Nov 6, General election covers period from
Aug 8-Nov 6, Excludes reports that were neutral in tone. Such reports accounted for about a third of the coverage.

2. figure 2. Tone of Nominees’ Coverage on Topics Relating to Their “Fitness” for Office
Source: Media Tenor. The “fitness” category includes news reports on candidates’ policy positions, personal
qualities, leadership abilities, ethical standards, and the like. Excludes reports that were neutral in tone.

3. figure 3. Tone of Presidential Nominees’ Coverage, 1960-2016
Negative
Positive
Sources: Patterson, Out of Order, ; Center for Media & Public Affairs, 1996; Pew Research Center, ; Media Tenor, Neutral stories are excluded. Percentages are the average each election for the two major-party nominees.

4. figure 4. Tone of Coverage of Selected Topics, 2010-2016
Source: Media Tenor. Based on news reports on CBS and NBC evening newscasts. Excludes neutral stories.

5. figure 5. Nominees’ Coverage, by Week
Source: Media Tenor. Percentages based on Trump and Clinton coverage only. Other presidential candidates and the
the vice-presidential nominees are excluded. Also excludes neutral reports. Date shown is the end date for that week’s coverage.

6. figure 6. Campaign Coverage by Topic
Source: Media Tenor. The “other” category includes references to such things as upcoming events, staffing, logistics, etc.

7. figure 7. Tone of Campaign Coverage, by Topic
Source: Media Tenor. Percentages exclude news reports that were neutral in tone.

8. figure 8. Tone of Trump’s Coverage, by Week
Source: Media Tenor. Excludes neutral reports. Date shown is the end date for that week’s coverage.

9. figure 9. Tone of Trump’s Coverage, by News Outlet
Source: Media Tenor. Excludes neutral news reports.

10. figure 10. Topics of Trump’s Coverage
Source: Media Tenor. The “other” category includes references to such things as upcoming events, staffing, logistics, etc.

11. figure 11. Tone of Trump’s Coverage, by Topic
Source: Media Tenor. Percentages exclude neutral news reports.

12. figure 12. Tone of Clinton’s Coverage, by Week
Source: Media Tenor. Excludes neutral news reports. Date shown is the end date for that week’s coverage. .

13. figure 13. Tone of Clinton’s Coverage, by News Outlet
Source: Media Tenor. Excludes neutral news reports.

14. figure 14. Topics of Clinton’s Coverage
Source: Media Tenor. The “other” category includes references to such things as upcoming events, staffing, logistics, etc.

15. figure 15. Tone of Debate Coverage
Source: Media Tenor. Percentages exclude news reports that were neutral in tone.

16. figure 16. Tone of Clinton’s Coverage, by Topic
Source: Media Tenor. Percentages exclude news reports that were neutral in tone.

17. figure 17. Clinton’s “Scandal” Coverage, by Week
Source: Media Tenor. Date shown is the end date for that week’s coverage.