1. Jenny Khy Barbie Luangphixay
CD Korea
Jenny Khy
Barbie Luangphixay

2. Company based in Seoul, Korea Korean entertainment products
Japan: Second stage for Korean artists
The Hallyu Wave
Shibuya: Highly populated district of Tokyo
Efforts to improve relations

3. Japan’s Economic System
Free market – efficient competitive
Imports from Korea – 4.1% (2010)
Unemployment rate – 5% (2010)

4. Political Structure and Stability
Constitutional monarchy with parliament
Protects industry and trade by World Trade Organization standards
47 administrative sections

5. Foreign Policy Efforts to strengthen bonds with Korea
Consumption tax – 5%
World Trade Organization
Economic Partnership Agreement with Korea

6. Population of 120 million (July 2011)

7. 28% of the population reside in Tokyo
Shibuya – one of the 23 districts in Tokyo
Popular with youth for
fashion and cultural aspects
Bright lights, multiple advertisements
famous attractions

8. Culture Derived from China – cultures are similar High context
Punctuality
Golden Week
Attracts foreigners and travelers

9. Target Market Primary: ages 13 to 25 Secondary: women ages 30 to 50
Technology and trends
Secondary: women ages 30 to 50
Housewives
67.9% of population between ages 15 to 55

10. Competitors
Tower Records (Tokyo) – specializes in physical music sales
Recochoku (Online) – 65% digital music sales

11. Proposed Organization
Limited Liability Corporation
Commercial property with back room
Staff team from Korea – fluent in Japanese
One owner as overseer

15. Brochures, Fliers, Posters, Website, In-store displays
Promotional Plans
Brochures, Fliers, Posters, Website, In-store displays

16. Transportation Air Freight Import License Bill of Lading
More secure, lower insurance rates, few risks
Pantos Logistics
Import License
Bill of Lading
Certificate of Compliance

17. “Sharing Korean pop culture with the world, one friendship at a time”
Mission Statement
“Sharing Korean pop culture with the world, one friendship at a time”