2. Survey Teams & Responders
5 x teams of students (1 local student / four partner university students/faculty member)
10 x survey questions (multiple choice) 5 x locations (one team to each location)
20 x responders per team (100 responses overall)
Japanese tourists/locals (25)
Foreign tourists (75)

3. Nationalities Surveyed
English (5) Chinese (2) Swedish (4) Australian (6)
French (4) Dutch (3) American (17) Spanish (3)
German (2) Thai (5) Philipino (2) Indonesian (2)
Zimbabwean (1) Estonian (1)
Hong Kong (2) Malaysian (2) Israeli (3)
Argentinian (1) Mexican (1) Others (9)

4. Can you speak English? (F)

5. Can you speak English? (J)

6. Do you think local people are in favor of tourism? (F)

7. Do you think local people are in favor of tourism? (J)

8. Do you think it is easy to move around the city? (F)

9. Do you think it is easy to move around the city? (J)

10. Do you think it is expensive here? (F)

11. Do you think it is expensive here? (J)

12. How about language/communication? (F)

13. How about language/communication? (J)

14. Do you think Kyoto is safe for tourists? (F)

15. Do you think Kyoto is safe for tourists? (J)

16. Do you think tourism is important to the city? (F)

17. Do you think tourism is important to the city? (J)

18. Can you name five famous places here? (F)

19. Can you name five famous places here? (J)

20. Is local food popular for tourists? (F)

21. Is local food popular for tourists? (J)

22. Do people around the world know the culture of Kyoto? (F)

23. Do people around the world know the culture of Kyoto? (J)

24. Survey Results (strong differences)
Japanese people considered their ability to communicate in English quite low compared to their foreign counterparts (Q.1)
Japanese people thought foreign visitors might know more about the culture than they actually do (Q.10)
Japanese people thought foreign visitors would find Kyoto expensive, but the foreign visitors disagreed completely (Q.4)

25. Survey Results (slight differences)
Japanese people thought that foreign visitors might be more bothered by the number of tourists or effect of tourism than they actually are (Q.2)
Japanese people seemed to underestimate the interest foreign visitors have in Japanese food and cuisine (Q.9)

26. Survey Results (general agreement)
All respondents agreed transport and ease of movement around the city was good (Q.3)
All respondents agreed there may be some problems concerning language/communication (Q.5)
All respondents strongly agreed tourism was very important to the city (Q.7)
All respondents strongly agreed safety was not an issue (100% of foreign visitors) (Q.6)

27. Commercial Tourism Survey
Section One: Food and Drink
What is your favorite food item and drink item, and how much do/did you spend?
Section Two: Popular Souvenirs
What souvenirs do you want to buy (or have bought) and how much will you spend (have spent)?
Section Three: Specialty Shops/ Handicraft Workshops
What specialties/handicrafts do you want to buy (or have bought) and how much will you spend (have spent)?

28. Nationalities surveyed
American (4) French (2) Australian (2)
British (2) Polish (1) German (1)
Taiwanese (1) Hong Kong (2)
Dutch (1) others (3)

29. Foodstuffs Consumed

30. Popular Drinks & Snacks

31. Popular Souvenirs

32. Traditional Handicrafts & Specialties

33. Average amount spent per person
Food & Drink = 2, 820 yen
Popular Souvenirs = 1,433 yen
Traditional Handicrafts & Specialties = 27,100 yen
Notable purchasing points:
cosmetics & accessories (Taiwanese and Hong Kong), pottery & ceramics (American), knives & chopsticks, (British)
EVERYONE loves green tea!