1. FY 2015 Alaska Travel Industry Program Overview
Presented by:
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2. Total Production, Media and Fulfillment Costs
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3. Total Expenditures by Media
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4. Total Expenditures by Media
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5. GMA Research Corporation
Circulation/Drop
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6. Total Responses Generated
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7. Responses Generated by Media
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8. Responses Generated by Media
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9. GMA Research Corporation
Response Rate
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10. GMA Research Corporation
Cost Per Inquiry
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11. Cost Per Inquiry by Media
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12. GMA Research Corporation
Conversion Rate
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13. Conversion Rate by Media
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14. Number of Visitors Generated
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15. Cost Per Conversion Per Person
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16. Cost Per Conversion Per Person by Media
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17. Return on Investment (Per Person)
Including Transportation
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18. Return on Investment Per Person by Media Including Transportation
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19. Group Size Vs. Party Size
2012
2013
2014
2015
Group
Party
1 person 6%
10%
11% 5% 7% 9%
2 people
46%
60%
45%
59% 44 59 45 57
3-4 people
25%
19%
26% 24 18 25 21
5-6 people 8% 11 7 10
7 or More People
14% 3%
13% 17 9 12 5
Mean (in people)
4.6
2.6
4.8
3.1
5.2
3.4
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20. Four-Year Conversion Rate
FY 2015
% Convert same year as inquiry %
% Convert in first year after inquiry %
% Convert in second year after inquiry %
% Convert in third year after inquiry %
Total visitor parties generated ,467
Total visitors generated (3.2 party size) ,895
2015 Four-Year Conversion Rate %
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