1. Viewer Profile: WABC M-F 5-7AM
New York Adults:
Total
5.3
Total
5.3
Index
Have bought2:
Index
Demographics:
Women’s business clothing $100+
7.7
146
Black/African American
11.0
209
Cosmetics, perfumes, or skin care items $100+
7.5
142
Divorced
7.8
147
Men’s business clothing $100+
6.9
130
Occupation: Office & administrative
7.4
139
Fine Jewelry $100+
6.6
125
Activities2:
Bought on the internet2:
Attended a Country Music Concert
11.3
214
Flowers
7.8
147
Attended 3+ NFL games
8.3
157
Sports logo apparel
6.7
127
Attended a R&B/rap/hip-hop concert
7.6
143
Groceries, candy, food items
6.6
124
% of total adults (orange bar) or target adults (red bars) who watched Eyewitness News M-f 5-7AM in the past week
How to read: 5.3% of total adults in N.Y. watched Eyewitness News M-F 5-7AM. 11.0% of adults in N.Y. who are Black/African American watched Eyewitness News M-F 5-7AM. Therefore, adults in N.Y. who are Black/African American are 109% more likely to watch Eyewitness News M-F 5-7AM than the average adult in N.Y.
1In the past month 2In the past year
Dept. Store
Automotive
Soft Drink
Beer
QSR
Eyewitness News brand profile: Highest indexing brands among those ranked in the top half for usage.
© 2007 Scarborough Research Corp. (New York Release 2 Report)