1. Social Software Delivers Real Business Value
Jon Mell Portal and Social Software North East Europe
Make this introduction your own.
Hello, my name is Louis Richardson. I have the privilege of serving as the worldwide sales executive for Lotus Social Software. In that role, I get the opportunity to meet with executives, business leaders and managers from around the world. And many of them are considering how social software can or will impact their organizations. Some are well on their way and are quite successful. Others are like many of you who are just beginning. While others are stalled out and not sure how to proceed.

2. PEOPLE are core to every BUSINESS
We all realize that people are the core of any business. Executives estimate that 85% of their company's value lie in their people. Think about it...if today, ALL of your employees walked out and didn't return, you could certainly replace them physically, but how would your business be impacted by the loss of that critical business knowledge embodied in your people?
ALSO THE COST IS NOW WITH PEOPLE – BPM IS DONE
FOCUS ON DATA, SYSTEMS & APPS FOR SO LONG BUT PEOPLE ARE KEY

3. By nature, PEOPLE are SOCIAL

4. SOCIAL NETWORKS are on the rise
in the consumer space

5. Leverage this SOCIAL CONCIOUSNESS
in your business

6. We don’t just make social apps… we make your apps social

7. Why should I use social software?
And why now?

8. Vitamins or Aspirins?
Address the headache

9. Where does it hurt?
Describe the pain

10. Who’s Who in the Zoo

11. Profile Page
Know and be known

12. Knowledge Sharing Gap

13. Tags

14. Communities

15. Blogs, Wikis, Forums…

16. Email Hoarding of Business Information

17. Team library

18. Easy access from desktop applications

19. Organizational boundaries

20. Social Bookmarks
Finding

21. Social Bookmarks
Tagging

22. Maze to information

23. Available Information

24. Accurate Information

25. Credible Information

26. So you do a search and find something

27. Who created it?
What experience or skills do they have?

28. What have others said about this?
How have they used it? How have they tagged it?

29. Virtual business card
and more

30. Credentials directly from the content

31. Community and teams

32. Team places

33. Communities

34. It’s not as difficult as some imagine

35. It's taken ages to get here
From Daniel Pink's A Whole New Mind
Agricultural Age (farm workers)

36. It's taken ages to get here
From Daniel Pink's A Whole New Mind
Agricultural Age (farm workers) Industrial Age (factory workers)

37. It's taken ages to get here
From Daniel Pink's A Whole New Mind
Agricultural Age (farm workers) Industrial Age (factory workers) Information Age (knowledge workers)

38. It's taken ages to get here
From Daniel Pink's A Whole New Mind
Agricultural Age (farm workers) Industrial Age (factory workers) Information Age (knowledge workers) Conceptual Age (creators & empathizers)

39. They see things differently
Relate to function Listen to Argument Tendency to focus Swayed by logic Change is serious
Relate to design Listen to stories Tendency to blend Swayed by empathy Change is fun

40. So…is your company considering the use of social software?
Don’t get trapped on the outside looking in

41. (1) Get started
Don’t get stuck in analysis mode

42. (2) Identify the “socially active”
Who has already adopted these tools?

43. (3) Find the contributors
Your high value experts

44. (4) Identify an executive sponsor
This is not a technology issue
It’s a social issue
Find someone who has (or can catch) the vision

45. What makes “Social Software” a success?
It’s not measured in 100% involvement

46. What makes “Social Software” a success?
It’s not measured in 100% involvement
Major contributors account for about
15-20%
of the total workforce*
* On average, your company may vary

47. What makes “Social Software” a success?
It’s not measured in 100% involvement
Major contributors account for about
15-20%
of the total workforce*
To be considered a
Success,
you just need to get these people to be more productive
* On average…your company may vary

48. That’s “why”…for “what” and “how”
Who’s Who in the Zoo? Profiles
Knowledge Sharing Gap
Tags, Communities & Forums
Hoarding
Shared content in context Organizational Boundaries
Social Bookmarks
Maze to info
Credibility & value thru all content
Disparate working & interest groups
Communities and Teams
and there’s more

49. Open discussion ideas? questions? comments?
What do you think?

50. thank you Please go to www.thecollaborationsoapbox.com
it’s been my pleasure
Please go to
You can read any of the materials there, but we would suggest you request to join the community so you can contribute and comment.
Louis Richardson
WW Sales Executive
Lotus Social Software
1741 Rugby Road
Marietta, GA 30062
Tel