1. Philp Industries Weekly Summary July 23rd - July 29th
Cycle Force Group (CA)
Prepared on August 9th 2017
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2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks Non-Compliant Barcode
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8. Category Activity Category Shipped COGS July 23rd - July 29th
Change over last week
9000 Cycling Balance Bikes
$845.20
$236.51
9000 Cycling Trailers
$550.84 $
9000 Cycling Inch Bikes
$286.72
$161.62
9000 Cycling Bike Baskets
$270.51
$8.65
9000 Cycling Bike Cleaners and Lubes
$217.95
$-36.40
9000 Cycling Inch Bikes
$196.60
$92.88
9000 Cycling Helmets
$166.66
UNKNOWN Other Bikes
$136.45
9000 Cycling Water Bottles
$134.23
$85.15
9000 Cycling Child Seats
$121.65
$27.47
9000 Cycling Accessories
$116.10
$-81.63
9000 Cycling Inch Bikes
$108.67
9000 Cycling Bike Small Parts
$105.85
$54.27
9000 Cycling Cruiser Bikes
$101.90
$-44.17
9000 Cycling Pedals
$70.96
$22.48
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9. Brand Activity Brand Shipped COGS July 23rd - July 29th
Change over last week
Royalbaby (ROYNS)
$682.55
$320.76
ByK (BYKA2)
$642.41
Cycle Force (CYCM3)
$417.70
$390.84
Armor All (ARMQP)
$217.95
$-36.40
M-Wave (MWAV2)
$202.88 $
Mantis (MANTV)
$200.89 $
Ventura (VENUP)
$161.66
$16.11
Trail-Gator (TRAUP)
$157.46 $
Nantucket Bicycle Basket (NANT2)
$136.08
$-2.93
Bellelli (BELQI)
$121.65
$27.47
Overade (OVEVZ)
$107.54
CFG (CFGA2)
$101.90
$-44.17
Nantucket Bike Basket Co (NANUL)
$100.28
$-11.29
VP Components (VPCO2)
$70.96
Greenfield (GRF1I)
$68.89
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B010D00ZUG)
$305.27
$201.55
Royalbaby Bull Dozer Fat Tire kids bike, 16 inch or 18 inch, All-Terrain Bo... (B06X3TVGWL)
$286.72
Armor All Bike Care Products (B06XY6BH1V)
$217.95
$-36.40
Trail-Gator Trailgator Bicycle Tow Bar (B06Y65D18C)
$150.16 $
Bellelli Bicycle Baby Carrier, Pepe for rear, Rabbit Two for front (B06XPX4SGY)
$121.65
$27.47
Royalbaby Stargirl Girl's Bike with Training Wheels and Basket, Perfect Gif... (B01IW8WF3G)
$90.56
Nantucket Bicycle Basket Surfside Children's Mesh Basket (B00YGHFTCM)
$81.79
$13.66
Ventura Children's Cycling Helmet (B06XQYTX2P)
$59.12
Piranha Classic Spoke Trike (B00ESYRP8O)
$47.79 $
Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI)
$41.75
Individual Products
Product
COGS
Change
Out of Stock
ByK E-250 Kid's Bike, 14 inch Wheels, 6.5 inch Frame, Boys' Bike, Blue (B00Y0PNUBM / BY JV)
$423.50
2.96 %
Cycle Force C12 Single Child 2-In-1 Bicycle Trailer -amp- Jogger (B07194MHQF / CF-BT514)
$400.68
19.52 %
Royalbaby Bull Dozer Fat Tire kids bike, 18 inch, All-Terrain Boy's bike fo... (B01MZ0204E / RB18-23K)
$286.72
0.00 %
ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame, for Boys and Girls, R... (B00Y0PODIG / BY JV)
$218.91
38.25 %
Armor All Bike All-Purpose Lubricant (B00YC5B9BI / AA05)
$172.67
$5.57
1.75 %
Trail-Gator Children's Black Trailer Tow Bar (B0011HZKI8 / )
$150.16
$-75.06
Mantis X20 Drift Tricycle, 20 inch front wheel, drift rear Wheels, for Boys... (B00MFTCQSS / MA JV)
$136.45
Nantucket Bike Basket Co Adult Classic Tuckernuck Collection Bicycle Basket (B004Y2LSAQ / B/003/A)
$136.08
$45.36
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B00D3AW0FM / RB16B-6O)
$108.67
93.32 %
Overade Plixi Foldable Bicycle Helmet, Black, cm (B00TA4TF62 / )
$107.54
47.84 %
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Royalbaby Bull Dozer Fat Tire kids bike, 16 inch or 18 inch, All-Terrain Bo... (B06X3TVGWL)
$286.72
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B010D00ZUG)
$305.27
$201.55
Royalbaby Stargirl Girl's Bike with Training Wheels and Basket, Perfect Gif... (B01IW8WF3G)
$90.56
Ventura Children's Cycling Helmet (B06XQYTX2P)
$59.12
Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI)
$41.75
Bellelli Bicycle Baby Carrier, Pepe for rear, Rabbit Two for front (B06XPX4SGY)
$121.65
$27.47
Wald 582 Rear Folding Bicycle Basket (B06W56B38F)
$34.15
$22.87
Mighty Bolt Clamp, Anodized Red (B00KQF1S78)
$22.17
Nantucket Bicycle Basket Surfside Children's Mesh Basket (B00YGHFTCM)
$81.79
$13.66
Ventura Gel Gloves (B00H2AFWAY)
$6.49
Increasing Individual Products
Product
COGS
Change
Out of Stock
ByK E-250 Kid's Bike, 14 inch Wheels, 6.5 inch Frame, Boys' Bike, Blue (B00Y0PNUBM / BY JV)
$423.50
2.96 %
Cycle Force C12 Single Child 2-In-1 Bicycle Trailer -amp- Jogger (B07194MHQF / CF-BT514)
$400.68
19.52 %
Royalbaby Bull Dozer Fat Tire kids bike, 18 inch, All-Terrain Boy's bike fo... (B01MZ0204E / RB18-23K)
$286.72
0.00 %
ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame, for Boys and Girls, R... (B00Y0PODIG / BY JV)
$218.91
38.25 %
Mantis X20 Drift Tricycle, 20 inch front wheel, drift rear Wheels, for Boys... (B00MFTCQSS / MA JV)
$136.45
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B00D3AW0FM / RB16B-6O)
$108.67
93.32 %
Overade Plixi Foldable Bicycle Helmet, Black, cm (B00TA4TF62 / )
$107.54
47.84 %
CFG Women's Tough Cruiser, 26-quot-, Pink (B06ZZBGRVX / BKW-9912A)
$101.90
2.65 %
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B00KNL5AEM / RB14B-6W)
$101.74
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B01GQ05PVG / RB14B-6P)
$94.86
66.03 %
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Trail-Gator Trailgator Bicycle Tow Bar (B06Y65D18C)
$150.16 $
Polaris Ranger B.0 24 Full Suspension Bicycle (B00NXGSF46)
$0.00 $
Cycle Force Women's Stylish Cruiser, 26 x 15.5 inch/One Size (B072HF2TFR) $
Piranha Classic Spoke Trike (B00ESYRP8O)
$47.79 $
Royalbaby Flying Bear Full Suspension Kids Bike Perfect Gift for Kids, Boys... (B01LXUVAW6) $
RoyalBaby 2017 newly-developed Little Swan Girl's Bike with basket, 14, (B01N1WRJ94) $
Vuelta ZeroLite Track Comp 700C Wheel Set (B00H2AIL20) $
Fun Unicycle (B06XTT5Q25)
$-71.63
M-Wave Road Cycling Shoes (B06Y61LB69)
$-61.85
Nantucket Bike Basket Company Gull Collection (Child-Size Oval/ 10.5 x 8 x ... (B0068LVAZ4)
$-57.04
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$0.00 $
13.20 %
Mantis Taureno Tandem Bike, 26 inch Wheels, 18 inch Frame, Unisex, Red (B00QGPPFVM / MA MT) $
6.29 %
Kawasaki DX Full Suspension Mountain Bike, 26 inch Wheels, 19 inch Frame, M... (B00MVQYS3G / KA MT) $
96.89 %
Polaris Ranger Full Suspension Mountain Bike, 24 inch Wheels, 17 inch Frame... (B00LGMY15Q / PO MT) $
30.77 %
CFG Women's Stylish Cruiser, 26-quot-, Red (B06ZZ21MZZ / BKW-9906A) $
0.00 %
Piranha Firefly Classic Tricycle, for Boys and Girls, Red, 10 inch front wh... (B00DM1MS9A / 11410)
$47.79 $
12.01 %
Royalbaby Flying Bear Full Suspension Kids Bike Perfect Gift for Kids, Boys... (B010PNG4H4 / RB14B-9R) $
Polaris Edge LX200 Kid's Bike, 20 inch Wheels, 12 inch Frame, Boy's Bike, B... (B00KE3YOOQ / PO JV) $
RoyalBaby 2017 newly-developed Little Swan Girl's Bike with basket, 18 inch... (B01IJ3KZXQ / RB18-18P) $
35.90 %
Stitch Flash Boy's Bike, 20 inch wheels, Grey (B06W2L2YMB / SC03A-20) $
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13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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