1. Marketing Concentration
Professor Melvyn Menezes
Professor Patricia Hambrick
October 31, 2017

2. Key Requirements A total of 5 courses
1 Required Course: Marketing Management (MK 723 / MK 724) +
4 Elective Courses:
At least 3 elective courses must have a MK prefix,
the fourth elective course can either have a MK prefix or
come from “the approved list” of non-MK prefix courses

3. Marketing (MK) Electives
Branding (MK 854)
Consumer Behavior (MK 856)
Data-Driven Marketing Decisions (MK 852)
Digital Marketing Analytics (MK 842)
Global Strategic Marketing (MK 853)
Luxury Marketing (MK 870)
Marketing High-Tech Products (MK 862)
Marketing Social Change (MK 867)
Pricing Strategy & Tactics (MK 864)
Social Media Marketing (MK 845)

4. Approved List of non-MK Courses
Advanced Business Analytics: Data Mining (IS 841)
Design Thinking and Innovation (SI 839)
Entrepreneurial Sales Strategy (SI 874)
European Field Seminar (IM851)*
Health Sector Marketing (HM 833)*
Product Design and Development (OM 880)
*: Taught by Marketing Faculty

5. Elective Courses & Likely Faculty

6. Tentative Schedule of Electives

7. Courses in Development
On line Platforms and Apps Used for Marketing- Experiential course utilizing Adwords, Logo development, social listening with live clients
Behavioral Economics for marketing social change (Fall 2018)
Managing Marketing Spend- analytics course focused on evaluating the marketing mix, customer lifetime value
Experiential Project based Growth Strategy course- Marketing consulting project utilizing live clients (Spring 2019)