1. Singapore Test Brief – New Citi Rewards Card details page V2
3 Nov 2016

2. Executive Summary Page to be Tested Can be Executed directly on T&T
Requires Production Work
A/B Test – Citi Rewards Card details page V2 No
Yes

3. A/B Test – Citi Rewards Card details page
What &
Why
Objective
Increase in number of people applying for the card entering the RCE application form funnel.
Hypothesis
Enhanced visuals, revised content hierarchy & improved architecture of the page will help users browse the benefits of the card quickly and will result in increase of card applications via Apply Now CTA. The tabs also help users to access the benefits, promotions and privileges in few clicks leading to less drop-offs.
Success Measure
Primary: Step2 Load
Secondary: Step6 Completion
Where
CURRENT PAGE URL
*Business Requestor works with design agency for the creative, secures approvals, files testing brief and documents test, verifies and provides signoff, and POC for communication for test

4. Existing vs. New Citi Reward Card details page
Enhancements
Re-enforcement of promotion journey by copy
Summarized bullet points before details
Label to show “must have card for shoppers” to connect what was shown in the homepage.
In-page tab navigation gives better experience as sticky bar on long scroll.
Welcome offers has it’s own section for one time offers user gets while buying this card.
Less distractions in terms of banners or links throwing users out of the page.
Only 2 focused CTA buttons at top and in bottom.
Existing
Recommended

5. Tabs Mechanics
Card Promotions
Welcome Offers
Features

6. Apply Now flow Product Details Page RCE STEP 1 FORM
Goes to RCE Form Step1

7. Tracking Requirements

8. Unique tracking on each Apply Now for Visa and MasterCard
Unique clicks on all tabs
Unique clicks on all T&C
Clicks on the T&C Accordion

9. Unique clicks

10. Unique clicks on all Learn More

11. Unique Clicks

12. Notes: Tracking would be the same for left navigation
Top Navigation & Others would have the same tracking implementation
Requesting ecid & icid tracking as per BAU for the clicks