1. INTRODUCTION TO DESIGN THINKING
23-27 JANUARY 2017

2. BELO CAMPUS AGENDA Friday 09:00 Welcome 09:10
Warmup: Marshmallow challenge
09:40
New brief
09:50
Empathize
10:30
Break
10:50
Define
11:30
Ideate
12:00
Prototype
12:30
Lunch
13:30
Test & improve prototype
14:30
Final solution report and Pitch preparation
15:30
Pitch
16:10
Selection of the best project by classroom (votes)
16:20
Post on platform "best project pitch"
16:30
End of the seminar
BELO CAMPUS
AGENDA
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST

3. The Marshmallow Challenge

4. IMPROVE the Belo winner welcome gift for new Skema students
NEW BRIEF
IMPROVE the Belo winner welcome gift for new Skema students
Road Trip Bag: a power bank, a scratch map, 50% discount on the numerical Guide du Routard and candies.
Budget:
€20

5. EMPATHIZE
40 MIN
Interview guide preparation
Analyze your previous research. Watch SKEMA Experts videos.
Redesign your interview guide.
New ethnographic interviews: observe, take notes!
ASK WHY!
Ethnographic research

6. DEFINE 40 MIN Include new findings in your Empathy Map. Revise it!
Debrief: Insights analysis
Include new findings in your Empathy Map. Revise it!
1.Update empathy map. 2.Analyze winner project in light of you new research 3.New POV
Definition of a Point Of View
Rewrite your POV: short, specific and sexy.
Your unique statement of the problem as informed by empathy for the user.

7. Selection of one solution
IDEATE
30 MIN
Is the Belo winner project compatible with your findings and your new empathy map? Ideate improvements!
If you wanna have a good idea, have lots of ideas!
Scratch! Be visual!
Brainstorming
Selection of one solution
Rank the solutions and pick the best one
No multi-tasking! Don’t fragment the thinking of the group.

8. PROTOTYPE 30 MIN Be visual, be creative, use your inner child!
Learning tool – meant for interaction and feedback.
Prototyping
lunch break

9. TEST 60 MIN Test your prototype. Seek learning not validation!
Tests guide preparation
Test your prototype.
Seek learning not validation!
Ask WHY, observe reactions.
Be an anthropologist, not a salesman.
60 MIN
Testing
Prototype improvement
Improve your prototype.

10. FINAL REPORT AND PITCH 60 MIN
Fill out your deliverable: Final Solution Report. Describe your group’s progress throughout the Design Thinking process.
Final solution report
60 MIN
Prepare a pitch for your new solution.
2 minutes – presentation
Your solution: why is it a good proposal to improve the Skema Welcome Gift??
Key Features of your solution
Differential: why is your solution better?
Planned budget

11. TIME TO VOTE!
Post the winner pitch on Chewchunks

12. Thank you!
d.School Stanford