1. Studio – Define & Assignment #1 Introduction to Human Computer Interaction & Design Hao-Hua Chu National Taiwan University March 8, *** Adapt teaching materials from the Stanford HCI course (with permission & many thanks to Prof. James Landay of Stanford) as well as Stanford D.School
9/22/2015

2. Studio: Define Exercises
Empathy map (40 min)
POV Want-AD (20 min)
Team discussion (20 min)
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

3. What is Empathy map?
An Empathy map can help tee up a discussion about the needs a user has. The discussion will be centered around what was observed, and what can be inferred about these user groups’ beliefs and emotion.
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

4. Empathy Map a tool to organize & visualize data & draw out insights
Left: observations
Right: inferences
Say: quotes from users Do: action/behaviors from users Think: what might users be thinking? What does it tell you about his/her belief? Feel: what emotions users feel?
say
think
An Empathy Map is one tool to help you synthesize your observations and draw out unexpected insights.
On The Left are observations and on the right on inferences
Use your notes, audio, & video from your fieldwork to fill out the 4 quadrants
SAY: What are some quotes and defining words your user said?
DO: What actions and behaviors did you notice?
THINK: What might your user be thinking? What does this tell you about his or her beliefs?
FEEL: What emotions might your subject be feeling? do
feel
September 29, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

5. Sample Empathy Map: Bring professionals to classrooms and engage students about real-world business challenges
September 29, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

6. Empathy map exercise
Watch Car mechanic video: Erica (truck owner)
Fill in empathy map (Team work for 15 min)
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

7. Studio: Define Exercises
Empathy map (40 min)
POV Want-AD (20 min)
Team discussion (~20 min)
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

8. What is POV Want-Ad
A creative way for designers to synthesize all of the needs and insights that they discovered during the empathy phase into an actionable problem statement. To write a Want-AD that accurately depicts the challenge that they are trying to address for their user.
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

9. September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

10. How to use a POV Want-Ad?
Adjectives to describe the most pertinent characteristics of your user
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

11. How to use a POV Want-Ad?
Verbs to describe the most important Needs of your users
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

12. How to use a POV Want-Ad?
Extract the most meaningful Insights from your user
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

13. How to use a POV Want-Ad? Descriptive characterization of a user
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

14. How to use a POV Want-Ad? Followed by “seeks” to meet an implied need
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

15. How to use a POV Want-Ad?
Plus additional flavor to capture your findings
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

16. borderline personality Drug addicted patient
a way to go back normal life because I can't manage my self, I need help!
stay sober
People with borderline
personality
mental support because nobody care about me…
lack of social support,
difficult to self-manage
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

17. POV Want-Ad exercise - Characterize User (5 min)
Build a POV Want-AD based on the empathy map you just created (team work for 15 min)
- Characterize User (5 min)
- Insights/Needs (5 min)
- Write Want Ads (5 min)
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

18. Studio: Define Exercises
Empathy map (40 min)
POV Want-AD (20 min)
Team discussion (20 min)
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

19. Team discussion Express preliminary idea of your project
each team has 2 min
Extra rooms for team discussion
R309 & R340
Plan a schedule to conquer Assignment #1
due 3/22 (only 1 week left!)
Further discussion to refine the preliminary idea
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation