1. MARKETING
Wendy chew
Marketing manager, uk/emea marketing

2. LOCAL COUNTRY MARKETING
Marketing STRUCTURE
GLOBAL MARKETING
LOCAL COUNTRY MARKETING
EMEA MARKETING

3. Raise our EMEA Building Consultancy profile and sell our capabilities
Emea marketing
Raise our EMEA Building Consultancy profile and sell our capabilities
Capability documents
Brochures
Case studies and track records
Templates
Research
PR and communications
Digital (eg. intranet, website, social media)

4. EMEA BUILDING CONSULTANCY MARKETING TOOLKIT
TEMPLATES
CAPABILITY DOCUMENT
ORGANOGRAM
PRESENTATION
EMEA MARKETING TOOLKIT
CASE STUDIES
STATISTICS
& FIGURES

5. NEW EMEA INTRANET
Desktop
Tablet
Mobile
EMEA Building Consultancy intranet site will act as a HUB and provide a link to each country Building Consultancy intranet site
Countries already complete: Spain, Germany, Ireland

6. RISE OF SOCIAL MEDIA Good at Twitter: Spain, UK, France, Netherlands
LinkeIn: Spain 15k followers, Netherlands 5k followers
Global Twitter account – receives average of 1k engagements per post (likes/shares)

7. DIGITAL & SOCIAL MEDIA PRESENCE
Twitter & LinkedIn
Local websites (eg. Xing in Germany)
CBRE Blogs (eg. Blueprint)
Increase our EMEA presence on digital and social media channels

8. EMEA Building Consultancy Marketing Steering Group
THE VISION…
EMEA Building Consultancy Marketing Steering Group
Key lead representatives from countries
Learning and sharing
Regular dialogue
Set up for 2017
Objective: To facilitate idea sharing and generating to increase cross border opportunities and to position our EMEA capability