1. Client: LPL Financial Services (Account Advisor Sweepstakes)
Objective: Convert accounts to the Insured Cash Account
Tactic: Employee Automatic Entry Sweepstakes
Mechanics: Advisors earned one entry for each percent of their brokerage accounts converted to the Insured Cash Account.
Prizes: Grand Prize: $25,000 Office Makeover or 2,500,000 MBNA Credit Card Rewards Points. First Prize: 250,000 MBNA Credit Card Rewards Points. Second Prize: 50,000 MBNA Credit Card Rewards Points.
DJA Handled: Administration