1. Using The Local Services Index to Understand Your Market
SCORE Association
Local Services Index (LSI)
Using The Local Services Index to Understand Your Market

2. Local Services Index Objectives
Create the ability to evaluate a chapter’s performance, relative to its market opportunity, irrespective of its size
Identify best practices of high achieving LSI chapters
Identify geographic areas that are being underserved

3. Local Services Index Methodology
LSI = Total Local Services/Local Firms*
Total Local Services includes workshop attendees and all counseling sessions with a local client
Local Firms is from the US Census and includes both employer and non-employer firms – same group used for the Survey of Business Owners
* In thousands

4. Local Services Index Initial Implementation
FY 2008 Total Local Services includes ‘local ’ counseling.
FY 2008 National Average = 18.41
Local Firms – apportioned to chapters based on counties or a % of county based on zip code. DD’s will have the ability to request re-apportioning Local Firms by chapter.

5. Local Services Index What it is What it isn’t
A relative index of a chapters local services performance contrasted to its business opportunity, i.e. a market penetration index
What it isn’t
A calculation of Market Share

6. Some Observations Some observations:
No apparent correlation between LSI and size of local business economy, all chapters can excel!
Look at the top chapters in each market size category, plenty of best practices in all sized markets!
Opportunities for growth abound!

7. Resources SCORE MIS Report U.S. Census Data: www.census.gov
SCORE District Director
SCORE Association Office