1. CSR 331 Summer Day 1 part 2

2. American Exceptionalism
Watch The newsroom opening scene
Read sirota piece

3. The State of the US Consumer
Watch State of the US consumer

4. Why study CB “Life, liberty, and the pursuit of happiness” The economy
The economy
Marketing and selling
The consumer experience
Social and political problems and issues
The very nature of capitalism is under scrutiny

5. Watch/read Read starbucks memo Watch ukraine Watch university bank
Watch the guiding light of customer centricity

7. The McRib is Back http://www.youtube.com/watch?v=Iatubs03Yx0

11. Cupcakes http://www.youtube.com/user/sprinkles?feature=results_main
Atm

12. Let’s go to the videotape!
Moetcampain video