1. Introduction to Mass Media
Movies: Picturing the Future

2. Awards and Festivals Academy Award
Venice International Film Festival
Dubai International Film Festival
Abu Dhabi Film Festival

3. Movies: what do you watch?

4. The invention of the Movie
Marey, a scientist in Paris, recorded horse’s movements on graphs.
1877, Muybridge hired by Stanford in a $25,000 bet: four of a horse’s feet simultaneously leave the ground.
12 cameras lined up, first study of motion

6. Marey and Muybridge met.
1882, Marey perfected the first motion picture camera.
1888, Thomas Edison and William Dickson invented kinetoscope,
1894, first kinetoscope parlor in NYC, 25 cents, 10 different 90- second black/white movie.
kinetoscope

7. Auguste and Louis Lumiere
The Lumiere brothers developed
and improved camera and a projector.
1895, first film in Paris
Lunch Hour as the Lumiere Factory
Arrival of a Train
1 Franc admission, collected 35 Francs.

8. Filmmakers Turn Novelty into Art
1902, Georges Melies “a Trip to the Moon”
1915, Griffith “The Birth of a Nation” change movie to a mass medium with a large audience

9. 1920s, Movies become big business
The movie studios move to Hollywood
Block Booking: moviemakers also owns movie theater takes a package of movies instead of showing the movies individually.
The formation of United Artists: Mary Pickford, Charlie Chaplin, Douglas Fairbanks, D.W. Griffith: The Gold Rush (1925); City Lights (1936), Modern times (1936)

10. The industry’s efforts at self-regulation
1930, production code
The introduction of sound: new technology brings the talkies
1927, first movie with sound
The Jazz Singer

11. 1930s, Big Five Studios
1930s, the big five dominate the movie business.
WB,
Metro-Goldwyn-Mayer,
Paramount,
RKO
20th Century Fox

12. Walt Disney
1930s, Walt Disney a Hollywood newcomer, released Steamboat Willie as the first animated sound cartoon in 1928.
Sold his car to finance the cartoon’s sound track.
1937, Snow White and the Seven Dwarfs became a hit.

13. 1940s: Movie Glitter during golden age
MGM is the most successful studio.
The Great Ziegfeld
The wizard of Oz
Gone with the Wind

14. 1950s, Movies lose their audience to TV
1950s, the number of TV sets people owned grew by 400 percent
, over 4000 theater closed.
The trend of declining continues today.

15. Wide screen and 3-D movies
Since 1950s, movie business tried to lure audience using new technologies like wide screen, 3-D movies, try to give a “you are there” feeling --- sth. Couldn’t get from TV.

16. How can Movies make money today
Dreamworks SKG launched in 1994 as independent movies studio after UA in 1919 was sold to Viacom in 2006.
Ticket sales drops, the median cost to make a movie is $107 million, only 2 out of 10 make money.
Oversea sales of American movies account for 1/3 of income.

17. How can Movies make money today
Most movie are funded by Ancillary Rights:
Subscription television rights
Network television rights
Syndication rights (sales to independent TV stations)
Airline rights for in-flight movies
Military rights
College rights
Song rights for soundtrack albums

18. Movie Rating

19. Movie Rating in the UAE
The Ministry of Information of the United Arab Emirates classifies all films, which cinemas must abide by.[99]
G (General admission) – All ages are allowed.
PG13 – All ages allowed but children under 13 must be accompanied by an adult.
PG15 – All ages allowed but children under 15 must be accompanied by an adult.
15+ – 15 years old and above only. Children aged 14 and under are not allowed even if accompanied by adults.
18+ – 18 years old and above only. Children aged 17 and under are not allowed even if accompanied by adults.

20. Movies at work Screenwriters Producers Directors Actors
Technical production
Marketing and administration

21. Digital Technology drives the business
New digital technologies affect
Production
Distribution
Exhibition
Independent movie makers can use computer to create movies inexpensively and distribute them on the internet

22. Digital Technology drives the business
In the future, distribution companies plan to send movies by satellite dishes on top of each theater and directly to consumer’s home
2008, Apple made movie downloads available on iTune for $2.99 each.
24 hour rental from Amazon at $2.99
New Line Cinema and Dreamworks developed a new version of 3D RealD, added $1 billion to income in 2010