1. A Text-Based Application runs your company very successfully, BUT
The OUTPUT looks absolutely
DREADFUL
and you’d like to use
the system to
SELL

2. Provides SALES and MARKETING SOLUTIONS

3. Advertise on Invoices and Statements …
Easy to do …
Advertise on Invoices and Statements …
… this is from Allegion in Australia and New Zealand

5. Smart use of FormTrap, simply set up a standard-sized, named “object” which is automatically included into forms.
Costs nothing, IT are NOT involved, change as and when MARKETING decide to.

6. One additional line on the Email tab.
Even easier to do …
Send a PDF as an additional attachment to your normal ed documents (statements, invoices, pre-sales, etc.)
One additional line on the tab.
Marketing replace their Mkt-Promo.pdf document when THEY want to.

7. You can do all of this to this point with Version 7 forms
No cost, Continuous
MARKETING
with something you’re
obliged to send anyway
You can do all of this to this point with Version 7 forms

8. NOW we’re
into
NEW stuff

9. HTML Email from Insurance Company of the West Indies

10. … but wait, there’s more …
Titles from the Data
Data inserted here
These access web site documents and lists for instant self-service
The entire Engineering Report block is conditional
… but wait, there’s more …

11. This …

12. … is the attached PDF
… and there’s STILL
more …

13. The entire Medical Report block is conditional
This entire block is conditional
… and these are MONEY MAKERS. No people or cost for Renew Now
… web site selling for Comprehensive Plus

14. This went into production in 2016
It took FormTrap TWO YEARS to convince ICWI to “bite” and upgrade (they’ve been a FormTrap user for more than a decade) they only did once we showed HTML s with variable inserts.
It took just three months to be tested and into production in 2016

15. May 2017 – More than 2.5 m Jamaican dollars
… and they’re saving a
FORTUNE
May 2017 – More than 2.5 m Jamaican dollars
in 2016, plus staff

16. Product Descriptions are your biggest concern ..
Back to PDFs
Product Descriptions are your biggest concern ..
In over 40 years I have yet to see a system that does NOT abbreviate the MEANING and UNDERSTANDING out of product descriptions.

17. Lookups on four out of seven products
Product Lookups
No Lookups
Lookups on four out of seven products
Are you ABLE to QUOTE using your standard system?
What is/are NW EPO 1000mg 200s anyway?

18. Quotes REQUIRE the recipient KNOWS what you are talking about
(which is why you quote OFF system)

19. Your goal should be to quote DIRECTLY from application output, so what your Prospect sees he UNDERSTANDS, inclusive of a Letter, with Product PFD brochures attached, in one Print or packet, AUTOMATICALLY

20. If, as we suspect you simply CANNOT do this now talk to
We’ll show you (and IT) how to do this AUTOMATICALLY
… but wait, there’s STILL more …

21. Do your Promos as HTML Emails DIRECTLY from FormTrap Here’s one we prepared earlier …

22. These are Invoicing descriptions
Immediate visibility without having to open ANYTHING … … and these days, how many simply WILL NOT open an attachment …
We’re told, every day NOT to do it …
This is a SELLING description, TOTALLY different from the Invoicing description

23. … from this data file

24. We can still insert data, this is from Our Salesman Bob
Paragraphs are looked-up as well, this looked-up from data Last Para Change anytime OUTSIDE of the form
We can still insert data, this is from Our Salesman Bob
These are all looked-up from From
… from this data file

25. Show this to your Sales and Marketing guys, they’ll LOVE it.
Your responsibilities will expand into supporting those people as well as Accounts and Operations.
Sales and Marketing is where the fun and changes happen, AND your job becomes even more important …

26. Reply INDIVIDUALLY to Customers with Express … … and look like you CARE This is how NOT to do it …

27. from
R&B …

28. Just this …
… and this are original

29. … and these say nothing concrete and look “canned” …
Nothing here addresses the SPECIFICS nor the CAUSE …
… and this is UNLIKELY to happen.

30. FormTrap used to reply …
Copy and Paste …
Key this …
Select one …
Select one (or write your own)
… select one.
Repeat until all paragraphs required have been selected, tick this to finish …

31. Check this and send, this can be saved as the archive copy
AUTOMATICALLY
… as does this
This is a “canned” paragraph
… this too, BUT it address the ISSUE
This is a Keyed paragraph
This is a “canned” paragraph
I’m now LIKELY to do this
Vindicated, my “bitch” has been addressed, I feel happy …

32. Put on your Marketing “Hat” and do this …
This time we keyed 20 to Gift Voucher …
INDIVIDUALLY to Customers
… and included data-carrying paragraphs …
I’ll be back …
… which just about guarantees conversion from an unhappy customer to one who will try us once more.

33. Use Express for repetitive communications on a relatively tight range of subject. We use it for FormTrap and related Software Distribution, covering 20 plus different distributions, each ONE click. Reply here and we’ll show you.

34. Sales@FormTrap.com Support@FormTrap.com +61 2 8303 2400
Call or us …