1. Guidelines to help a floral designer create a beautiful composition.
Principles of Design
Guidelines to help a floral designer create a beautiful composition.
Principles of Design
Design Elements
Line
Shape & Form
Pattern & Texture
Color
Space
Size
Proportion
Balance
Rhythm
Objectives
Beauty
Simplicity
Harmony
Expression
Radiation
Repetition
Transition

2. Equality in weight & shape
Principles of Design
Proportion
Pleasing relationship in size and shape
Height of arrangement = at least 1 ½ times the containers greatest dimension
Balance
Equality in weight & shape

3. Principles of Design Rhythm
Related orderly organization of the design elements to create a dominant visual pathway
Radiation
Flowers are coming from one point
Repetition
Repeated use of one or more design elements such as color, shape or line
Transition
Smooth, gradual change from one element to another
Small to large
Light to dark
Straight to round
Spacious to clustered

4. Principles of Design
In class activity - You may work in groups or alone
Using a visual technique (slides, poster or a display)
Select a theme and plan the following with pictures and explanations for the following:
Themes to pick from:
Halloween
Weddings
Sympathy
Valentine’s Day
Christmas
Thanksgiving
Easter
Birthday
New Year’s Eve/Day
Mothers/Fathers Day
St. Patrick’s day
You pick (get approved first)
Explanations /pictures needed for the following:
Flowers/Foliage Used
Container(s) Used
Color(s)
Proportion
Balance
Rhythm
Accessories to add
Ribbon
Theme related items

5. Design Elements
1. Line
Curved
Diagonal
Horizontal
Vertical

6. Design Elements 4. Size Gradual technique From small to large
2. Form (shape)
The three dimensional aspect of an object
5. Color
Bright and dark low and in front
Duller and light flowers further in back
3. Space
How you fill up the design
Too much space?
Too busy?
6. Pattern & Texture
Baskets and flowers/foliage that are course

7. Properties of color Hue
Property that gives the color its name – red, blue
Value
Measurement of the amount of light reflected
Add white to lighted it and black to darken it
Intensity
Brightness of a color

8. Take the color code personality test
Properties of color
White
Simple and neutral
Portraying elegance and sophistication
Red
Lively
Embodies strength
Use with care so you do not get the overcrowding look
Pink
Portrays romance
Be careful with the bright pinks so over crowding does not happen
Yellow
Cheerfulness and sunshine
Add purple to create a springtime design
Orange
Reserved for autumn and Halloween
Use with blue to create a lively combination
Green
Natural background like foliage
Purple
Appears cool and warm depending on the neighboring colors
Blue
Peaceful and quiet
Large quantities can have a depressing psychological effect
Take the color code personality test