1. Bianca Kirkpatrick Kevin Morykwas-Valle Brenda Ruiz Natalie Sereseroz
Movida Boutique
Bianca Kirkpatrick
Kevin Morykwas-Valle
Brenda Ruiz
Natalie Sereseroz

2. Background Dallas’ Mockingbird Station, below Angelika Theater
Women’s clothing and accessories
Everything from dresses, skirts, jewelry to belts
Open for 10 years

3. Movida Boutique Target Market: Fashionable women 20’s-30’s
Competitors: Francesca’s, Urban Outfitters, American Apparel, Snider Plaza
Pricing:$40-$100
“Owner Gladys Contreras, envisioned not only creating a world-class boutique but a destination location for all Dallas sites seeking a fashion oasis”

5. Current Marketing Strategies
Facebook
Website
Loyalty Card
Limited Groupon use

6. Current SWOT Analysis
Strengths: 10 years of business, customer loyalty, location, unique brand names
Weaknesses: Website lacks correct information, only 1 location, needs more social media exposure
Opportunities: Expand, (Shops of Legacy, Highland Village), shoes, Living Social, Groupon, Svpply
Threats: Francesca’s, Urban Outfitters, American Apparel, Snider Plaza, Northpark

7. “Holes” in Current Strategy
Facebook page is outdated along w/ contact info
NO customer interaction with the brand
Website is difficult to manage and confusing
Website is also very blank and plain
Very low participation in Twitter and Tumblr accounts
Lacks a strong presence in digital marketing

8. Proposed SWOT Analysis
Strengths: 10 years of business, customer loyalty, location, unique brand names
Weaknesses:
Opportunities:
Threats: