1. E-Commerce Initiative Robert Roy 12/17/07
ELC 200
E-Commerce Initiative
Robert Roy
12/17/07

2. Overview Groovy Rob’s Music
Musicians providing fellow Musicians with quality instruments at affordable prices.
Aimed at turning the “air guitar” into the real thing.

3. Business Planning Musicians = Target Audience Store-Front Model
B2C and B2B transactions
“Mom and Pop” style (Personal)

4. Technological Infrastructure
Emphasis on Security
Tech Employees to Manage and Monitor System
Multiple Computers
Firewalls
Overall goal = securing customer, employee, and financial information

5. Design Keep it Simple Navigation Buttons Shopping Cart
No Intense Colors or Animation
Visual Appeal paired with Navigational Ease and Comfortable Atmosphere

6. Marketing Musicians Know Musicians and What they want
Advertising Online as well as on Paper i.e. Guitar World
After-the-fact Marketing

7. Fulfillment Packaged in house Mailed via USPS Standardized Emails
1. On Receiving Orders
2. On Shipment
3. Customer Feedback

8. Management and Enhancement
Good Communication Between Employees
Frequent Changes on Website i.e. Sales and Announcements
Security Issues Handled Promptly

9. Conclusion Groovy Rob’s Music
Quality Instruments for Musicians from Musicians
Major Emphasis on Customer Service.
Constant Enhancement.