1. 3.02 Understand business publications.

2. What type of publication should you use?
The type of publication depends upon the purpose of the communication and the characteristics of the target audience.
Why and what do you need to communicate?
To whom are you communicating?
3.02 Understand business publications.
3.02 Publications

3. 3.02 Understand business publications.
Classify the Purpose
Four Key Questions
3.02 Understand business publications.
3.02 Publications

4. 3.02 Understand business publications.
What’s the Purpose?
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To identify and provide contact information
To communicate information about a one-time event
To educate or provide public awareness about a specific topic
To provide bi-weekly or quarterly updates about events, meetings, and activities to a specific group of people
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3.02 Understand business publications.
3.02 Publications

5. 3.02 Understand business publications.
Now let’s practice!
Let’s see if you can determine the type of publication that is best suited for each scenario in the next activity.
3.02 Understand business publications.
3.02 Publications

6. Use a Business Card or Letterhead Stationery
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3.02 Understand business publications.
3.02 Publications

7. 3.02 Understand business publications.
State Soccer Playoffs
Lake Norman HS
November 15, 2009
Asheville, NC
7:00 pm
Pay $10 to ride the bus
Use a Flyer
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3.02 Understand business publications.
3.02 Publications

8. 3.02 Understand business publications.
Use a Brochure
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3.02 Understand business publications.
3.02 Publications

9. 3.02 Understand business publications.
Use a Newsletter
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3.02 Understand business publications.
3.02 Publications

10. 3.02 Understand business publications.
Business Card
A publication that contains contact information for a business or individual
Used to help its recipient remember you or your business
Typically includes the contact’s name, company, logo, address, telephone and cell phone numbers, address, and fax number
Some cards include a photograph
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3.02 Understand business publications.
3.02 Publications

11. Letterhead Stationery
The phrase letterhead stationery implies the use of a heading at the top and sometimes also at the bottom of a letter
Usually includes the name and logo of the company or individual, the address, phone numbers, address, website, and fax number
When used with a business card and envelope, the color scheme and graphics should be consistent and complementary
Templates and wizards are commonly used to create letterhead stationery
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3.02 Understand business publications.
3.02 Publications

12. 3.02 Understand business publications.
Flyer
A one-page document used by a business or individual to advertise or provide information about an event
Distributed via an attachment to , by posting on bulletin boards or telephone poles, or handed out on the street
Used to convey information that is temporary in nature and has a short life span
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3.02 Understand business publications.
3.02 Publications

13. 3.02 Understand business publications.
Brochure
Used by an organization or individual to advertise or provide information of a more long-term nature than that of a flyer
A short publication, generally printed on higher grade paper than a flyer, which employs the use of color and graphics
May be in single-sheet form, printed front and back for bi-fold or tri-fold presentation, or they may be printed in booklet sheet form
Examples of uses of brochures include a course description for Computer Applications and product descriptions
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3.02 Understand business publications.
3.02 Publications

14. 3.02 Understand business publications.
Newsletter
A publication created by a business or individual that is distributed on a regular basis – weekly, monthly, or quarterly
Typically formatted in columns with side headings, graphics, and text boxes
Used to present information and updates for a specific organization, club, agency, or business
Examples of uses of newsletters include the PTSA newsletter published at your school, those distributed by churches, and those used to convey the news and events of the Boys and Girls Clubs
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3.02 Understand business publications.
3.02 Publications