1. SAN DIEGO COMIC-CON 2015

2. SAN DIEGO COMIC-CON 2015

3. THE CRAVE PORTFOLIO 44MM 125+ 70MM+ 120+ THE CRAVE PORTFOLIO
Man, evolved. And the bold pursuits that inspire him.
125+
Monthly Unique Users
Experts
ABOUT CRAVEONLINE
The millennial man is on a journey to define his identity--and not allow pop culture to shape it for him. CraveOnline propels his boldness, informing his journey with expert voices and premium access to style inspiration, cultural discovery, and life’s more aspirational pursuits.
70MM+
120+
Videos streamed
each month
Events
ABOUT THE CRAVE
This millennial man is not defined by one interest. His passions converge in the Crave Portfolio, inspiring a community of 44M men with authoritative content across: food/mixology, gaming, sports, music, entertainment, and the great outdoors.

4. Millennial: M18-34 Comp Index
THE CRAVE AUDIENCE
Millennial: M18-34 Comp Index
WE ARE THE MILLENNIAL MAN
As the largest gathering of entertainment and pop culture enthusiasts, Comic-Con
has evolved into the must-attend event
for Millennials.
With a dedication to movies, music, gaming and more, Crave is the leading authority on content Millennials are passionate about
175 Are Trendsetters
192 $100k+ HHI
155 First to own the latest movies
200 First to own the latest video games
+37.9MM
UNIQUE VIEWS
430MM
VIEWS
13.7MINS
AVG. VISITOR
11VIEWS
Source: ComScore Media Metrix Multiplatform, Total Audience/Plan Metrix, Aug 2015 (Q3)

5. 2015 CRAVE EVENT HIGHLIGHTS
CELEBRATING FIVE YEARS
AT COMIC-CON
2015 CRAVE EVENT HIGHLIGHTS
JULY 10TH , 2015
The Only Party on an Aircraft, Carrier, the USS Midway
Hosted by
TARYN MANNING, star of Orange Is the New Black
2,500+
TOTAL ATTENDEES
TOP INDIE
ROCK BANDS
Exclusive Sponsor
21.6 M+
Media Impressions
11.9 M+
Social Impressions

6. FIVE YEARS OF EXCLUSIVE COMIC-CON COVERAGE
THE CRAVE PORTFOLIO
AT SDCC 2016
FIVE YEARS OF EXCLUSIVE COMIC-CON COVERAGE
Video Interviews
ORIGINAL CONTENT, BREAKING EXCLUSIVES AT THE EVENT
Previews
Reviews
Interviews
Opinions
Much more

7. 2016 CRAVE & SDCC 2016 SPONSORSHIP OPPORTUNITY

8. THE CRAVE PORTFOLIO AT SDCC 2016 Reaching 38MM Millennials
FIRST LOOK: THE ONLY PARTY THAT FEEDS THE MIND AND BODY
JULY 21 – JULY 24
Reaching 38MM
Millennials
Breaking Exclusives With Live Interviews, Video Diaries, Reviews, and More!
The Portfolio Comes to Life With Entertainment, Music,
and Gaming Sneak Peeks
Best in Class Sponsor
Activations Customized
for Your Brand
Access to Insider
Talent and Content

9. THE CRAVE PORTFOLIO AT SDCC 2016 VIP LIVE EVENT AMAZING VENUE
The Crave party is the ultimate insider event, giving party goers a chance to rub elbows with celebs & introduce the newest in
music, games & movies.
With access to insiders and exclusive content, we’re the only party that feeds your body and your mind.
VIP LIVE
EVENT
AMAZING VENUE
ACCESS TO INSIDERS
EXPERIENTIAL
VIP event, complete with celebrity meet & greet, aboard the USS Midway will provide the backdrop to one of the most memorable and talked about events at Comic-Con
Bringing our franchises to life: Most Craved Live
A panel hosted by Crave featuring big names from across movies, TV, Music, Sports and Gaming offering exclusive insights and content
Live music and an exclusive gaming lounge featuring the most anticipated games of the year.
Event photo booths and custom hashtags designed to socially extend reach of the event

10. THE CRAVE PORTFOLIO AT SDCC 2016 EXTENSIVE EDITORIAL EXPERT COVERAGE
Crave’s editorial coverage will enable diehards to get news and updates right from the source.
We don’t aggregate the news. We break the news.
EXTENSIVE
EDITORIAL
EXPERT COVERAGE
CELEBRITY VOICES
DEDICATED CRAVE HUB
“Most Craved”: a video roundtable
discussion, bringing the expertise of Crave’s
trusted editors, industry insiders and
enthusiasts together to provide their opinions
and commentary on the latest in movies,
television and gaming.
•A full court press from our portfolio.
•Previews, reviews, interviews & more.
•Hundreds of articles, including lead-up coverage (listings of panels, exhibitors, things to do), news, hands-on previews, and more!
•Social Promotion to keep readers up to date in real time
•A full court press from our portfolio.
•Previews, reviews, interviews & more.
•Hundreds of articles, including lead-up coverage (listings of panels, exhibitors, things to do), news, hands-on previews, and more!
•Social Promotion to keep readers up to date in real time

11. SPONSORSHIP OPPORTUNITY
DIGITAL INTEGRATION:
Sponsor badging on CraveOnline
Comic-Con hub page.
Roadblocks, skins, ads on every page of our
COMIC-CON COVERAGE
Interactive Content Slider ad unit to aggregate & scale content across Crave
Sponsorship of an Editorial Franchise, customized for Comic-Con, including MOST CRAVED, NOSH PIT, etc
EVENT INTEGRATION:
Signage and TBD brand activations aboard THE USS MIDWAY and surrounding areas, (including the parking lot)
Partner Integration Starts at 300k

12. CATEGORY THOUGHT STARTERS
EXCLUSIVE SPONSOR
ACTIVATIONS
CATEGORY THOUGHT STARTERS

13. PRESENTING SPONSOR Original Content Providers SAMPLE ACTIVATION
FIRST-LOOK CONTENT:
Premier the first 5 minutes of original programming aboard the ship.
Stars of the shows can introduce the content and
act as an MC of the event.
BRINGING THE BRAND TO LIFE:
Party activations can be inspired by the shows
being premiered or represented by the company
Signage ownership of stage
Music, drinks and décor inspired by show
EVENT EXTENSIONS
Video diaries of the event from the stars of the show can live on CraveOnline SDCC hub
Event Press Release will include sponsor call out
SAMPLE ACTIVATION

14. THOUGHT STARTERS LIQUOR / SPIRITS TECHNOLOGY
Your brand will receive exclusive pouring rights at the event, with specialty cocktails debuted that evening, created by your best mixologists.
Since the Crave event is all about giving people a taste of what will be pop-ular in the coming
months, the specialty cocktail can feature innovative ingredients or glassware designed to inspire guests.
TECHNOLOGY
Phone
Crave will secure a celebrity to document their unique Comic-Con experience with your brand’s phone posting pictures, videos & more
from the event.
AUTO
As guests wait to board the USS Midway, they serve as a premium captive audience for auto sponsors.
Display a car, provide representatives to give demos of new innov-
ative features, or create promotions, games or sweepstakes to keep guests engaged with your brand.
Packaged Goods
Your brand can provide the snacks to help fuel partygoers, whether it be in the gaming lounge, as they screen the exclusive content being played throughout the night, or while they wait on line to board the ship.
Full-size packaging and sampling can be accommodated. TV
A gaming lounge aboard the ship will feature your brand’s flat screen TV, showcasing its latest technology & unique features, demonstrating how the right TV makes
all the different when it comes to gaming.

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