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Length : 4:45 minutes
No. of slides : 16

2. TAKING YOU WHERE YOUR CUSTOMERS ARE! 2
We now offer Economy Radio Taxis also

3. Autorickshaw advertising has worked so well for us that we are into our 12th campaign since July 2009 with Autotisement – Asheesh Mehrotra, Sr. Manager, Marketing, Tata Teleservices.

4. Clients … and many more 4 Carrefour Kingston Tata Valvoline Reliance
Nimbooz (Pepsi)
Aids Control Society
UTI
… and many more

5. Vehicle Advertising Works!5
• Look at Pizza delivery vehicles! They never fail to draw your attention. • A branded auto stands out from the clutter of posters, hoardings, banners. • Being a new medium, a branded auto draws curiosity and grabs attention. • It lights up at night… brightly!
backlit
BACKLIT

6. 6
In a crowded market
• It is the most affordable outdoor medium. • Effective reach amongst 8 to 80 year olds. • This mobile hoarding manoeuvres into even those areas which other vehicles cannot reach! • Autos tend to stay in prime locations in search of customers, ensuring maximum visibility for your brand. • The best feature is that the entire traffic conspires to become your captive audience, especially at traffic junctions where people need something to read while waiting for the lights to turn green!

7. Hoarding vs. Autorickshaw7
• Unlike hoardings which are static, an auto travels to every nook & corner of the city. • Hoardings at prime locations are expensive whereas autos carry your brand even there! • The driver cleans the auto every day. In contrast, hoardings are left unattended, unguarded & uncleaned.
A bus passenger’s view

8. Corporate Social Responsibility8
• Your spend on auto advertising helps poor families of the auto drivers. • The money helps us improve the auto-service by providing training to the drivers. • You can use autos to create awareness about a social cause. In the process, your brand could get editorial coverage in the mainstream media.

9. What else? 9 Events, Road shows, Product launches Display panels
Your brand messenger
Your branded uniform
Brochures
What else?
Drop box
Events, Road shows, Product launches

10. Image – breaking the myth
• Our autos are no ordinary autos. They are specially modified, using high quality Fibre Reinforced Plastic body. Look closely. • Contrary to the perception, an auto is not a poor man’s taxi. It is used by the masses and the classes alike – Salman Khan included! • BUT your target audience are the millions of men, women and children on the road, in their Marutis/BMWs, on their Bajajs, in buses/taxis/ rickshaws… and they cannot miss the branded autos even if they tried!

11. Verification – Peace of Mind
• You have direct online access (coming soon) to the data of your branded vehicles together with drivers’ names and phone numbers. • Our software gives you realtime location and travel data of each auto (October) • Once you know the locations, you can summon autos at random for verification.

12. Why us? 12
because we invented advertisements on autos; because we invented Fibre Reinforced Plastic body; because Autotisement is primarily for social change, not personal profits; because our knowledge of autorickshaw sector and reach amongst auto drivers is unparalleled; because we constantly innovate, improve and reinvent for maximising value for clients as well as drivers; and because our belief and practice in ethics, transparency and social good is unsurpassed.

13. Statistics 13
• Travels 150 kms a day • Upto 20 hours on road, 7 days a week • Being a dynamic medium, number of audience cannot be ascertained. Our unwritten code of ethics prevents us from putting out a huge imaginary number
Lies, damn lies, and statistics!
- Mark Twain

14. Figures 14 Backlit : Yes Outside display : Total 18 sq. ft. as under
1 back panel = 2’ x 3’
2 side panels = 2’ x 1.5’
1 roof panel = 2’ x 3’
Inside branding : 2 display panels, 3.25 sq. ft.
1 Display/leaflets box
1 Feedback/drop box
Branded uniforms : Two sets, cap, shoes, belt
Events participation : Optional
(road-shows, product launches, etc.)
Brand messenger : Optional
(subject to discussion)
Location : All Delhi*
Media/material : Vinyl solvent printing
Minimum duration : One month (suggested)
Quantity
Minimum = 50
Recommended = 100
Best coverage =
Area specific autos cannot be guaranteed, however, autos of drivers living in a certain area can be offered, subject to availability. Currently not covered:- Noida, Gurgaon, Faridabad, Ghaziabad
Taxis cover Delhi as well as the above satellite towns

15. Economy Radio Taxis 15
We have now started to offer Economy Radio Taxis for advertising. These taxis were specially introduced in 2010 by Delhi Rs.10 k.m. and are owned by individual operators. So the taxis are quite new. Because the space on a taxi is 2.5 times that on an auto, the vinyl cost is Rs.400 more and the fixing cost is Rs.100 more. Yet, we offer the taxi at the same price as an auto.

16. Social Change Management Pvt. Ltd.
Vikas Upadhyaya – Marketing Executive ,
Rakesh Agarwal – Director ,
Uday Gosain – Director ,
Social Change Management Pvt. Ltd.
B-9 Vikram Nagar, Feroze Shah Kotla
Near I.T.O., New Delhi
Tel: , Fax:
Website:
Building a customer-oriented great autorickshaw service whilst ensuring a life of dignity and financial security for the driver. Autotisement is meant to support this initiative.