1. Southern Europe Market Update
David McClellan, Regional OMR
Barcelona, Spain

2. Pacific Salmon Imports (mt)
SPAIN
ITALY
PORTUGAL

3. Atlantic vs. Pacific H&G Cod Imports (mt) April – March market years
PORTUGAL
SPAIN
ITALY

4. Cod Fillet (light-salted) Imports (mt)
April – March market years
SPAIN
ITALY
PORTUGAL

5. Alaska Pollock Fillet Imports (mt)
April – March market years
SPAIN
ITALY
PORTUGAL

6. April – March market years
Surimi Imports (mt)
April – March market years
SPAIN
ITALY
PORTUGAL

7. Building the Alaska Brand: Strategy to make Alaska a well-known and well-regarded seafood origin in Spain, Italy and Portugal
Promote Alaska seafood to importers and distributors through trade shows, websites, information bulletins and trade journal advertisements.
Engage local distributors in promoting Alaska seafood to influential restaurants and chefs.
Engage local distributors in promoting Alaska seafood to influential retailers.

8. 2016-17 SEU Trade Shows Objectives:
San Sebastián Gastronomika in San Sebastián, Spain on Oct. 2-5, 2016
CONXEMAR seafood trade show in Vigo, Spain on Oct. 4-6, 2016
Objectives:
increase awareness of Alaska seafood among seafood importers and distributors, and
create sales opportunities for Alaska exporters and local distributors, and
Get local trade involved. The more they are committed to Alaska the more we support.
Salón de Gourmets food show in Madrid, Spain on April 24-27, 2017

9. Building the Alaska Brand: chef demos / salesforce training
Alaska Seafood presentation at Menegello Bros. in Ibiza, Spain on March 28 & 29, 2017

10. Building the Alaska Brand: chef demos / salesforce training
Alaska Seafood tasting at Amaran openning in Málaga, Spain on March 25, 2017

11. Building the Alaska Brand: chef demos / salesforce training
Alaska Cod promotions with SOFRESAL & Nord King in Spain

12. Building the Alaska Brand: public relations
Alaska Seafood Reception on May 17 ,2017 at Florida Retiro Restaurant in Madrid, Spain
Spanish chefs Sergio Garrido & Joaqúin Felipe at the Alaska Seafood School in Seward, Alaska on June 18-22, 2017

13. Building the Alaska Brand: public relations
What didn’t work: this year’s Alaska Seafood School was not nearly as good as previous culinary retreats.

14. Building the Alaska Brand: public relations
ASMI sponsored the Wild Alaska Food Truck participation in 22 festivals & events in Spain

15. Building the Alaska Brand at Retail in SEU
New Makro HRI Seafood Catalogue with 2-page message about Makro’s commitment to sustainable fisheries, featuring Alaska

16. Building the Alaska Brand at Retail in SEU
Wild Alaska salmon promotions in El Corte Inglés stores in Madrid & Barcelona Spain June 16-24, 2017

17. Building the Alaska Brand at Retail in SEU
Wild Alaska salmon promotions in PAM Supermarkets in northern Italy from July through October 2016

18. Building the Alaska Brand at Retail in SEU
Alaska Cod promotions with Pambuffetti in Central Italy in April 2017

19. CONXEMAR seafood trade show in Vigo, Spain on Oct. 3-5, 2017
Upcoming SEU Events
CONXEMAR seafood trade show in Vigo, Spain on Oct. 3-5, 2017

20. Think Fresh
El Corte Inglés: refreshed wild salmon sold year-round on fresh fish ice table
Gruppo Pam: Fresh wild salmon flown in twice weekly from June through September

21. Refreshed AK salmon portions in skin-pack trays
Think Fresh
Refreshed AK salmon portions in skin-pack trays

22. Discussion