1. Can franchising help grow the north-west’s economy?
Robert Dancy
nxo franchise and business consultant

2. - What is franchising? - Established north-west franchisors - A north-west growth opportunity

3. What is franchising?
Franchising is where the owner of an established business agrees to licence the use of its operating systems, brand and other intellectual property, and then provides initial and ongoing training and support to enable another (the franchisee) to operate an identical business elsewhere.
In return, the franchisee pays the owner (the franchisor) an initial upfront fee and an ongoing management service fee (MSF). Franchisees go into business for themselves, but not by themselves, so franchising can therefore be described as ‘supported self employment’.

4. What's in it for the franchisee?
Proven business model
Ready to use management systems
Processes
Supplier relationships
Brand
Training
Continued business support and development
Sense of community
Better access to finance
Higher success rate
Little or no previous experience required

5. What's in it for the franchisor?
Faster national expansion and brand awareness
Transfer of risk
Better motivated operators
Smaller management team
Dedicated distribution network
Local knowledge from franchisees
Group purchasing strength
Long term and high recurring income
A sellable business

6. Franchising stats: £13.7 bn annual revenue (up 20% from 2008)
For 20+ years consecutively, around 90% of all franchisees have reported profitability.
For 20+ years consecutively, less than 4% of franchise businesses have closed through commercial failure
930 franchisors in the UK.
The north-west is largest region outside of the SE for franchising t/o and employment.
Source: The bfa (British Franchise Association)

7. Established North West franchisors:
Home Instead: 155, Cash Generator: 150 (BOLTON), Oscar: 100, Barking Mad: 65, Business Doctors: 42, Cash Converters: 160 (MANC)
Snappy Snaps: 118 (MANC), Printing.com: 150+, Venture: 40, Metro Rod: 45, Bargain Booze, 100’s (CREWE)

8. A north-west success story

9. A north-west growth opportunity
FranchisingWorks is an innovative social enterprise that tackles unemployment by helping create new businesses and jobs through franchising. It provides independent advice and practical support to people interested in exploring franchising as a way into self employment.

10. Barriers to potential franchisors
Lack of in-depth understanding
Very little corporate professional advice
Lack of confidence
Potential franchisor growth
No FranchisingWorks franchisor equivalent
No north-west franchisor focused support
No local authority or government backing

11. Could we be the first to drive the franchisor potential in the north-west?
Q & A

12. Thank you for listening:
Robert Dancy
nxo franchise and business consultant /
Martin Jones
Home Instead Senior Care COO /

13. The End