1. Abbey Moore and Nataliya Zhuravleva
The Lewis Model
Abbey Moore and Nataliya Zhuravleva

2. Introduction - The Lewis Model
The Lewis Model was constructed by Richard Lewis for purposes of culture classification
The model aims to promote “harmony through understanding”
The model classifies cultures into three main types:
- Linear-active
- Multi-active
- Reactive

3. The Lewis Model: Basic Characteristics
Linear-active:
Cool
Factual
Decisive Planners
Multi-active:
Warm
Emotional
Impulsive
Talkative
Reactive:
-Courteous
-Amiable
-Accommodating
-Compromiser
-Good Listener

4. Basics Explained LINEAR-ACTIVE MULTI-ACTIVE REACTIVE
Talks half the time
Talks most of the time
Listens most of the time
Gets data from stats, research
Solicits information first-hand from people
Uses both data and people sources
Plans ahead step by step
Plans grand outline only
Looks at general principles
Polite but direct
Emotional
Polite and indirect
Partly conceals feelings
Displays feelings
Conceals feelings
Confronts with logic
Confronts emotionally
Never confronts
Dislikes losing face
Has good excuses
Must not lose face
Compartmentalizes projects
Lets one project influence another
Sees the whole picture
Rarely interrupts
Often interrupts
Doesn't interrupt
Job-oriented
People-oriented
Very people-oriented
Sticks to the facts
Juggles the facts
Statements are promises
Truth before diplomacy
Flexible truth
Diplomacy over truth
Sometimes impatient
Impatient
Patient
Limited body language
Unlimited body language
Subtle body language
Respects officialdom
Pulls strings
Networks
Separates the social & professional
Interweaves the social & professional
Connects the social & professional
Does one thing at a time
Multi tasks
Reacts to partner's action
Punctuality very important
Punctuality not important
Punctuality important

5. Cultural Types

6. What does the Lewis Model tell us?
The Lewis Model shows us:
* how people from different cultures vary in their concepts of time and space: how they handle interpersonal distance, silence, and eye contact
* how their communication styles are reflected in the language patterns they use

7. What does the Lewis Model tell us?
The Lewis Model can help us:
*Promote harmony in inter-cultural relationships by allowing empathy and understanding to develop.
*We can see that most of our reactions come from how we've been programmed by our culture, we can step back and see how different cultures react, and learn to understand such reactions

8. Applying the Lewis Model to Australians
According to the Lewis Model, Australians are mostly Linear Active, and partly Multi Active
The Lewis Model therefore suggests that Australians are mostly:
-Cool
-Factual
-Decisive Planners
Yet a little:
Warm
Emotional
Talkative
Impulsive

9. Applying the Lewis Model to Bahrain
The Lewis Model tells me that people from Bahrain are mostly Multi – Active
This means that Bahraini people are:
Warm
Emotional
Impulsive
Talkative

10. An Analysis of the Lewis Model
The Lewis Model is effective in:
Helping us become aware of the communication traits of each ‘Cultural Type’
The Lewis model helps us understand the communication characteristics of different ‘Culture Types’

11. Conclusion
With an understanding of various communication characteristics among cultures, we are better able to get along both personally and professionally with other cultures; we will be able to foresee how they are likely to react in various situations

12. Richard Lewis Quote
"Cultural behavior is the end product of collected wisdom, filtered and passed down through hundreds of generations as shared core beliefs, values assumptions, notions and persistent action patterns. In other words, culture is a collective programming of the mind, which distinguishes the members of one human group from another."

13. Thank You

14. Sources http://www.crossculture.com/services/cross-culture/