1. Information Management
NDA Customer
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Confidential
YES NO NO NO
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MEI Confidential
- Under NDA -
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YES NO NO NO NO NO
Confidential
Internal Use Only NO NO NO NO NO NO NO NO

2. Tentative Product Information Rev . 0.92 Apr. 2010
Confidential
Tentative
HD Integrated Camera AW-HE50S/H
Remote Camera Controller AW-RP50
Product Information
Rev Apr. 2010
Panasonic System Networks Company
Broadcast and Multimedia Business Unit

3. Affordable HD + IP Year 2010 New Products
Grow and get No1 share in B&I Market with Affordable HD + IP
Compact HD Integrated Camera
AW-HE50S/H
Affordable HD + IP
In 2010, we will promote HD and IP package with new models, All-in-one PTZ Camera AW-HE50
, controller AW-RP50 and Compact switcher AW-HS50, to low-end market.
Half price , Half size of AW-HE100.
We will produce
First of all, let me explain our strategy of new products.
This is current market situation.
We analysis that in every category, Switchers, Remote Cameras and Broadcast Cameras, middle and low range will expanded.
And we aim to expand our business in these ranges by new models.
This is our product strategy.
In 2010, we will promote HD and IP package with new models, All-in-one PTZ Camera AW-HE50, controller AW-RP50 and Compact switcher AW-HS50, to
Potential low-end market.
New Compact Camera Controller
AW-RP50
New Compact Live Switcher
AW-HS50

4. Market Trend of Integrated Cameras # 1
Competitive price range is $3K-$5K (HD)
Contents Products
$10K
Over $5K price range
Market volume worldwide
in 2010
5,500sets ＨＤ
Shift low price model
Panasonic AW-HE100
For Government ＨＤ
$5K
Sony BRC-Z700
$3K-$5K price range
Market volume worldwide
in2010
30Ksets
Events/Auditorium
　 5B Yen
Church
3.4B Yen ＨＤ ＨＤ
Sony BRC-Z330
Sony EVI-HD1
$3K
ブロードキャストのローエンドと
TV会議のハイエンド向けのカメラです。 ＳＤ
Shift HD/High Quality
Competitive Price Range
Sony EVI-D70
$1K
Video Transmission
Presentation

5. Market Trend of Integrated Cameras # 2
Competitive price range is $3K-$5K (HD)
Contents Products
AW-HE５０S
$10K
Over $5K price range
Market volume worldwide
in 2010
5,500sets
Target : BRC series
V Output : SDI
Gen Lock : necessary ＨＤ
Shift low price model
Panasonic AW-HE100
For Government ＨＤ
AW-HE５０H
$5K
Sony BRC-Z700
$3K-$5K price range
Market volume worldwide
in2010
30Ksets
Events/Auditorium
　 5B Yen
Church
3.4B Yen ＨＤ
Target : EVI series
V Output : HDMI
Gen Lock : Unnecessary ＨＤ
Sony BRC-Z330
Sony EVI-HD1
$3K
ブロードキャストのローエンド向けのカメラの特徴　
TV会議のハイエンド向けのカメラの特徴　 ＳＤ
Shift HD/High Quality
Sony EVI-D70
Competitive Price Range
$1K
Video Transmission
Presentation

6. All-in-one PTZ Camera in Compact Body
AW-HE50 Key Feature # 1
Confidential
All-in-one PTZ Camera in Compact Body
18x HD Zoom Lens x Digital Zoom
Professional Picture Quality
1/3” Full-HD MOS (1080 x 1920 pixels)
Horizontal resolution : 850 TV Line
S/N ratio : 54dB (tentative)
Minimum illumination : 3 lx
Flexible Video formats & Control Interfaces
HD/SD-SDI, HDMI selectable
1080/59.94i, 720/59.94p, NTSC (59.94Hz-model), 1080/50i, 720/50p, PAL (50Hz-model)
IP, RS422 and VISCA protocol supported
High performance Pan-tilt head

7. Compact & Smart Body Seamless & Smart HE50 SONY BRC-Z330
160x178x166(mm)
SONY BRC-Z330
160.8x186x193.4(mm)
Seamless & Smart

8. SONY’s camera (15 screws)
AW-HE50 Key Feature # 2
Confidential
Easy Installation
AW-HE50’s light body and turn-lock mechanism reduces installation cost compared to conventional cameras.
AW-HE50 (5 screws)
SONY’s camera (15 screws)
Built-in Safety Chain
The construction requires:
6 minutes,
2 people / 1 camera
The construction requires:
2.5 minutes,
1 person / 1 camera

9. New Remote Camera Controller
AW-HE50 Key Feature # 3
Confidential
Ultimate System Expandability over IP connection
AW-HE50 can be controlled not only by RS422 and VISCA protocol but also by Internet Protocol. This feature realizes ultimate system expandability. UP to 100 cameras which is located even in distant places can be controlled from a new remote camera controller AW-RP50.
Site C
Site B
IP Network
Site A
Note : AW-HE50 doesn’t support IP video streaming
New Remote Camera Controller
AW-RP50 PC

10. Easy Access to System Design
AW-HE50 Key Feature # 4
Confidential
Easy Access to System Design
Not only Panasonic AW-RP50, but also other manufacturer’s controllers can work with AW-HE50. AMX and CRESTRON supports Panasonic AW protocol and IP protocol, which allows more flexible integration.
AMX / Crestron
Control System

11. HD/SD-Component Output HD/SD-Component Output
AW-HE50 Key Feature # 5
Confidential
Flexible and Selectable Video Outputs
AW-HE50 offers choice of output connector from HD/SD-SDI BNC or HDMI.
Both model support multi-format HD/SD, VBS and analogue component
SDI Model
HDMI Model
HD/SD-SDI
Output
Interface Option
AW-XXXX
HDMI
Output
Interface Option
AW-XXXX
*TBD
*TBD
Reference BB
Input
VBS Output
VBS Output
HD/SD-Component Output
HD/SD-Component Output
*Multi Cable or Box

12. DRS : Dynamic Range Stretch
AW-HE50 Key Feature # 6
Confidential
DRS : Dynamic Range Stretch
AW-HE50 enables processing over a wide dynamic range, minimizing
saturation in highlights and blocking in dark areas for more detailed imaging by real time Gamma and Knee correction function.
AW-HE50
Conventional Camera

13. Without Noise Reduction
AW-HE50 Key Feature # 7
Confidential
3D & 2D Hybrid Noise Reduction
AW-HE50’s Hybrid Noise Reduction function reduces noise without image lag or degrade of resolution by combination of 3D & 2D noise reduction algorithm.
Without Noise Reduction
With 3D Noise Reduction
AW-HE50

14. Fresh Tone Mode AW-HE50 Key Feature # 8 AW-HE50
Confidential
Fresh Tone Mode
AW-HE50’s Fresh Tone function improves facial tones effectively.
AW-HE50
Conventional Camera

15. Specifications & Comparisons
Confidential
Internal Use Only
Specifications & Comparisons

16. Appearance Front View Rear View SDI Rear Panel HDMI Rear Panel
Confidential
Front View
Rear View
18X Zoom Lens
Pan/Tilt Unit
Rear Panel
Infrared Receiver
SDI Rear Panel
HDMI Rear Panel
HDMI Output
HD/SD-SDI Output
Infrared ID Setting (Set 1 to 4)
External Reference Input
DC 12V Input
LAN Interface
Multi-Interface (VBS, HD/SD-Component, RS422, VISCA)

17. Specifications Confidential Item Description Image elements
1/3 inch Full-HD MOS
( Effective pixels : 1080 x 1920 )
Video output
Composite (Multi I/F) x 1
HD/SD analog component: (Multi I/F) x 1
HD/SD-SDI (BNC) x 1 (SDI model)
HDMI x 1 (HDMI model)
Lens
F X zoom(f4.7~84.6mm)
Controller connection
IPv4:TCP/IP、UDP/IP、HTTP (RJ45) x 1
RS422 (Multi I/F) x 1, VISCA (Multi I/F) x 1
Video format
1080/59.94ｉ、720/59.94p、NTSC (59.94Hz-model)
1080/50ｉ、720/50p、PAL (50Hz-model)
Pan-tilt speed
Max.120 degrees/sec
Focus
Auto / OnePush / Manual switchable
Pan-tilt range
Pan : -175 to +175 degrees
Tilt : -30 to +90 degrees
Gain switch
Auto/
Manual (0,3,6,9,12,15,18dB、frameMix0,6,12,18dB）
Noise level
NC35(at normal speed),
NC50(at the maximum speed motion)
Electronic shutter
Step <59.94Hz-model> 1/100,1/250,1/500,1/1000,1/2000,1/4000
Step <50Hz-model>
1/120,1/250,1/500,1/1000,1/2000,1/4000
Synchro <59.94Hz-model> 60.24Hz to Hz (1 to 255step)
Synchro <50Hz-model> 50.20Hz to Hz (1 to 255step)
Power consumption
Approx.20W (SDI model), Approx.18W (HDMI model)
Gamma correction
Off/Normal (Low,Mid,High) / Cinema
Operating temperature
32~104 degrees Fahrenheit
White balance
ATW/AWB-A/AWB-B
Storage temperature
-36~+122 degrees Fahrenheit
Chrominance adj.
7 steps variable
Wireless remote ctrl
4 cameras control (Option)
Color bar
<59.94Hz-model>: Full-Bar,
<50Hz-model>: SMPTE (Full-Bar)
Dimensions
160mm x 178mm x 166mm [ W x H x D]
Synchronization system
<SDI model>Internal/Eternal BB
<HDMI model> Internal
Weight
Approx. 1.4kg

18. Comparison # 1 General Confidential Panasonic SONY AW-HE50 AW-HE100
BRC-Z330
EVI-HD1
EVI-HD3V/7V
Street Price
$3,500 (HDMI)
$4,500 (SDI)
$8,300
(SDI board $1,950)
$4,200
(SDI board $1,250)
$3,200
$2,950 (HD3V)
$4,000 (HD7V)
Power consumption
20W (SDI model)
18W (HDMI model)
40W
(w/o option board)
18W
30W
26.4W
Weight
Approx. 1.4kg
7.5kg
1.9kg
2.0kg
1.5kg
Dimensions
(W x H x D [mm])
160 x 178 x 166
216 x 338 x 257
160.8 x x 186
259 x 150 x 169
250 x 152 x 135
Present memory
100 16 6
Wireless remote controller
Max. 4 cameras control
Max. 3 cameras control
Wired remote controller
AW-RP50/ RP555/ RP655
AW-RP50/ RP555/ RP655/
RP400+IF400+CB400
RM-BR300
BRS-200
???
Max. number of cameras / controller 5 7
Control Protocol
IP, RS422, VISCA
RS422
VISCA
Option
Wireless remote controller, Interface box
HD-SDI output board
SDI output board

19. Comparison # 2 System Confidential Panasonic SONY AW-HE50 AW-HE100
BRC-Z330
EVI-HD1
EVI-HD3V/7V
Video formats
Menu select
Switch select
1080p
(HD7V)
1080i
(option)
720p
NTSC/PAL
Frame rate
Unchangeable
59.94 50
Video interface
HD/SD-SDI
(SDI model)
HDMI
(HDMI model)
DVI-I
Component Y/Pb/Pr
Y/C
VBS
External Sync

20. Comparison # 3 Camera Confidential Panasonic SONY AW-HE50 AW-HE100
BRC-Z330
EVI-HD1
EVI-HD3V/7V
Pickup device
1/3 inch 1-MOS
1/3 inch IT 3-CCD
1/3 inch 1CMOS
Picture elements
1080(V) x 1920(H)
2.16Mpixels
2Mpixles
Minimum illumination
3 lx
6 lx
15 lx
S/N
54dB (tentative)
50dB
Horizontal resolution
850TV lines
800 TV lines
Electronic shutter
1/100 to 1/4,000
1/100 to 1/2,000
1/50 to 1/10,000
1/2 to 1/10,000
Synchroscan
Cinema Gamma
Auto Tracking White
Frame mix
DNR
Hybrid DNR
Fresh Tone
Full Auto Mode

21. Comparison # 4 Pan/Tilt Lens, Optics Confidential Panasonic SONY
AW-HE50
AW-HE100
BRC-Z330
EVI-HD1
EVI-HD3V/7V
Lens
Optical zoom ratio
x 18
x 13
x 10
Focal length
4.7 to 84.6mm
4.2 to 55mm
4.6 to 82.8mm
3.4 to 33.9mm
Maximum aperture
F1.6 to 2.8
F1.6 to 2.2
F1.6 to 2.1
Digital zoom
x 4
Pan/Tilt
Panasonic
SONY
AW-HE50
AW-HE100
BRC-Z330
EVI-HD1
EVI-HD3V/7V
Pan/tile motor type
DC Servo motor
Direct drive
Pan range
+/-175degrees
+/- 175 degrees
+/- 100 degrees
Tilt range
-30 to +90degrees
-40~+210degrees
-30 to +90 degrees
+/- 25 degrees
Max. Pan speed
120 degrees/sec
60 degrees/sec
300 degrees/sec
Max. Tilt speed
125 degrees/sec
Preset speed
300/400 degrees/sec
42 degrees/sec
???
Noise level
(at normal speed)
NC35
NC30
(at max. speed)
NC50

22. Confidential
Internal Use Only
Peripherals

23. Accessories & Options Confidential Main Product Optional Peripherals
HD Integrated Camera
AW-HE50S/H
Interface Box
AW-****
HD/SD Component x 1 and VBS x 1 outputs
RS422 and VISCA(RS422) interfaces
New
New
Remote camera controller
AW-RP50
Capable to control 100 AW-HE50S/H
Capable to control 5 AW-HE100 and convertible cameras
IPv4 and RS400 protocol supported
AC adapter and power cables are included
New
Wireless remote controller
AW-*****
Infrared wireless
Capable to control AW-HE50S/50H/100
Two batteries are required.
Batteries are not included.
New
Compact Live Switcher
AW-HS50
Multi-format (1080/59.94i,50i,720/59.94p,50p,NTSC,PAL)
4 x HD/SD-SDI inputs, 1 x DVI-D input
2 x HD/SD-SDI outputs, 1 x DVI-D output
AC adapter and power cable are included
New
AW-HE50S : SDI output model
AW-HE50H : HDMI output model
Multi-hybrid control panel
AW-RP555
Compact size control panel
Camera control via the camera menu
Desktop mount or rack mount
AC adapter AW-PS510A/505A is required.
Standard Accessories
AC adapter
Power cable
Mounting Bracket
Safety wire
Cable cover
Mounting screws
Multi-function controller
AW-RP655
Multi-function control panel
Camera control via the menu on LCD panel
Ergonomically designed joystick controller
AC adapter AW-PS510A/505A is required.
Power supply
AW-PS510A/505A
Cables for peripherals are included.
AW-PS510A : 100 – 120 VAC, 1.4A
AW-PS505A : 230 VAC, .073A 23

24. AW-RP50 Tentative AW-RP50 Features 2010/07 $2,180-
Confidential
IP model of AW-RP555
Supports IP Control
　Improvement of connectivity with HE50, integrated cameras and the way to install by IP connection
Link with New Switcher (AW-HS50)
　Information of camera selection, connection status between HS50 and RP50 can be linked. Possible to switch monitor picture or focus adjust mode by the operation of camera selection on HS50
100 Cameras, 100 Presets
Capable to control up to 100 cameras over IP interface, and to store and recall 100 preset data of each camera.
Reliable Operation by Simple Layout
　Follow existing AW controller layout
　 Essential features for live-operation (PTZ control, preset, selection and so on) are equipped
Compact Size
　Half rack size, 3U depth
Can be installed either as rack-mount or on the table.
Parallel placement and combination with HS50
Key Features
Tentative
Remote Camera Controller
AW-RP50
Availability
2010/07
Target List Price　(US model)
$2,180- 24

25. AW-RP50 Front and Rear View
Confidential
Menu LCD
/ Menu Control knobx
Menu Control
Activate Menu Control Mode
Camera
On-Screen-Display
Preset Memory
/ Menu
Recall Preset-data
Select Menu Page
Preset Control
Select Preset Page
Store, Delete Preset-data
Assignable User Switch
Lens Control
Iris, Zoom, Focus Control
Camera Status
/ Camera Select Switch
Pan/Tilt Control Activate
Pan/Tilt Control Joystick
RS422
RS422 Control signal, up to 5 cameras
LAN
IP Control signal, up to 100 cameras

26. Function-rich Camera Alignment LCD Menu
AW-RP50 Key Feature # 1
Confidential
Function-rich Camera Alignment LCD Menu
LCD menu gives easy-to-use camera alignment functionality for AW-RP50, without displaying menu character on the video signals.
Camera Alignment Menu
MASTER PEDESTAL
R/B PEDESTAL
MASTER GAIN
R/B GAIN
ABB (Auto Black Balance)
AWB (Auto White Balance)
WHITE BALANCE button (A, B, ATW)
SHUTTER
DETAIL
SCENE FILE
MODE (CAM / BAR)

27. AW-RP50 Key Feature # 2 Matrix Control System
Confidential
Matrix Control System
The matrix control system based on IP technology allows flexible combination action of cameras & controllers.
This system also allows multiple controllers to control specific camera simultaneously.
One-by-One Mode1
One-by-One Mode2
Camera select
Simultaneous Mode
Camera select
Camera select
Max. 5 AW-RP50 can control AW-HE50 simultaneously.

28. Compatibility with Current Camera System
AW-RP50 Key Feature # 3
Confidential
Compatibility with Current Camera System
5ch RS422 interface gives capability to adapt to a variety of configurations with AW-HE100 and AW/AK box cameras.
AK-HC1500/1800 +
AW-PH405
AW-HE100
AW-HE50
x 95
AW-HE870 +
AW-PH360/400/405
HUB
AW-RP50
LAN
RS422

29. Linkage operation with switcher over IP
AW-RP50 Key Feature # 4
Confidential
Linkage operation with switcher over IP
Linkage feature with AW-HS50 offers helpful and effective shooting operation.
Linkage
Over IP
AW-RP50
AW-HS50
Camera Status (IRIS, Gain etc.)
Display on AUX and Multi-View
Tally Indicate
Tally Information
Camera Select
Bus Switch (AUX,PVW,PinP,KEY-F)
Focus Assist Mode
AUX Switch ( M/V to Camera source)
Pan-tilt Joystick
Parameter setting (PinP position etc.)

30. Automatic IP address assignment
AW-RP50 Key Feature # 5
Confidential
Automatic IP address assignment
AW-RP50 can assign IP address for each AW-HE50 & AW-HS50 connected network in the same sub-net automatically.
Automatic Assignment
Manual Assignment
->
->
->
CAM #2
->
CAM #1
CAM #1
AW-HE50
CAM #2
AW-HE50
IP Network
IP Network
->
CAM #3
CAM #3
AW-RP50
AW-HS50
AW-RP50
AW-HS50
->

31. Control Interfaces Confidential LAN LAN RS422 RS422 VISCA RS422
Max.100m (CAT5, Cross)
LAN
LAN
Max.100m (CAT5, Straight)
Max.100m (CAT6, Straight)
HUB
RS422
Max.1,000m (CAT5, Straight)
AW-IF50
RS422
AW-RP50
Max.1,000m (CAT5, Straight)
AW-IF50
Max.1,000m (CAT5, Straight)
AW-IF50
AW-HE50
VISCA
Max.1,000m (CAT5, Straight)
AW-IF50
RS422
AW-RP555
Infrared
AW-RP655
Max.10m (Wireless)
Infrared
Max.10m (Wireless)
IR Wireless
RS422
Max.1,000m (CAT5, Straight)
Max.1,000m (CAT5, Straight)
RS422
Max.1,000m (CAT5, Straight)
AMX
Crestron
Max.1,000m (CAT5, Straight)
RS422/232C
Converter
Max.15m
VISCA
AW-HE100
Infrared
(RS422)
(RS232C)
Max. 500m (CAT5, Straight)
MKY40
LAN
Infrared
AW-IF400
RS422
MKY40
AW-RP400
VISCA

32. Control Functions # 1 Confidential LCD display On-Screen-Display
AW-RP50
AW-RP555
AW-RP655
IR Wireless
MASTER PEDESTAL
R/B PEDESTAL
MASTER GAIN
R/B GAIN
ABB (Auto Black Balance)
AWB (Auto White Balance)
WHITE BALANCE button (A, B, ATW)
SHUTTER
DETAIL
SCENE FILE
MODE (CAM / BAR)
CAMERA MENU OPERATION
Operable Camera
100 5 4
LCD MENU
OSD MENU
LCD MENU
OSD MENU
LCD MENU
OSD MENU
LCD MENU
OSD MENU
LCD MENU
LCD MENU
OSD MENU
LCD MENU
OSD MENU
LCD MENU
LCD MENU
LCD MENU
OSD MENU
LCD MENU
OSD MENU
LCD MENU
OSD MENU
LCD MENU
OSD MENU
LCD MENU
LCD MENU
OSD MENU
LCD MENU
LCD MENU
OSD MENU
LCD display
On-Screen-Display
Push Button
Knob

33. Control Functions # 2 Confidential On-Screen-Display Push Button Knob
AW-RP50
AW-RP555
AW-RP655
IR Wireless
PAN/TILT OPERATION
PAN/TILT LOCK
AUTO IRIS ON/OFF
MANUAL IRIS
AUTO FOCUS ON/OFF
MANUAL FOCUS
ZOOM
Operable Preset Data
100 10 50 12
Tracing Memory
Control Protocol
IP, RS422
RS422
Infrared
Simultaneous Control
(5 controllers)
OSD MENU
OSD MENU
OSD MENU
On-Screen-Display
Push Button
Knob
Joystick
Seesaw

34. Confidential
Internal Use Only
Thank You