1. Sport Fan expectations are changing
Is Your Stadium ready?
Luis Gamez
Sales Manager, APAC

2. A business case applicable to all hospitality venues.

3. FAN expectations are changing
Back then, fans used to:
Buy tickets at ticket booth
Show up for the game
Buy a program
Buy some food
Watch the game
The stadiums were relatively non-tech environments
Paper tickets
Media connectivity & video systems
Digital scoreboards/replay screens
Television was better than nothing, but not better than being there

4. Stadiums facing huge challenges
The digital revolution is making the fan experience better at home than at the stadium
HDTV and Mobile streaming
No parking hassles
Comfortable environment  Couch!
Summary: If I can get a better experience at home, why buy Season Tickets to go to the stadium?

5. Stadiums are responding
In response to this issue, stadiums are working hard to improve the fan experience:
In-stadium perks for Season Ticket holders
In-seat ordering of concessions and team store items
WiFi and Cellular coverage for constant connectivity
Notifications about items/amenities near the fan
Fan apps for player access & instant replays
Dynamic stadium advertising
Location-based coupons
The modern sports stadium is a high-tech environment, requiring a network that can support these and future services.

6. The changing stadium environment
Electronic tickets
Crowd management
Security & Crowd Safety
Media facilities
Advertising
Player Metrics
Parking
Gambling
PoS Systems
In-seat concessions ordering
Personalized replays
Location-based incentives
Electronic tickets

7. The fan experience today
Season Ticket holders have access to a Special Fan App:
Directed to open parking as they get close to the stadium
Knowing where the least-congested gates are
Get coupons for the closest team store
When seating, they get a special greeting on their phone
During the match:
they get statistics about key players,
Different camera angles and,
custom replays from any of the stadium cameras
They order food to be delivered at halftime
Reminder about where they parked, and best way home (GPS-based)
This technology exists, and is being deployed in stadiums today!

8. Passive Optical LANs in Stadiums
Distance is not an issue
30km reach
Bandwidth is allocated and guaranteed
High-bandwidth devices such as WAPs and TVs have plenty of bandwidth
Low-bandwidth devices are allocated only the bandwidth they need
Security is built-in
Native encryption and fiber-based infrastructure ensures network security
Centralized management ensures no remote tampering
Built for expandability
Fiber-based infrastructure allows for future upgrades without cabling infrastructure replacement
Density
Multiple WAPs & DAS systems to cover Wi-Fi and 4G

9. Architecture Evolution
Legacy copper-based LAN
Data Center / MDF
Campus / Building / IDF
Closet / IDF / Zone
Access
Wireless
Voice,
Video
Data
Aggregation
Distribution
Local Provisioning
and Management
Distance Limited
MMF 550m /Copper 100m
Distance Limited
MMF 550m /Copper 100m
Optical LAN
Data Center / MDF
Campus / Building / IDF
Closet / IDF / Zone
Access
Building Automation
OLT
Voice,
Video
Data
Single Mode Fibre
Passive Optical Splitter
Security
Surveillance
Centralized Provisioning and Management
Passive Network
Up to 30km/18mi Distance 300x Greater Reach
Wireless
© 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

10. Geographically dispersed OLTs
Redundancy Options
Type-B PON redundancy options
A 2:x PON splitter provides both protection, redundancy and splitting functions
Supported across different PON cards in same OLT or between different OLTs in geographically dispersed locations
A means to provide fiber route diversity between OLT and 2:x ODN splitters
Supported for 2:4, 2:8, 2:16 or 2:32 Passive splitters
High availability with 6-9s % LAN uptime possible (i.e. 30 sec annual LAN down time)
Type-B PON redundancy
2:x
ODN Splitter
Fiber
Route
Diversity
OLT X
Geographically dispersed OLTs
Fiber
Route
Diversity
2:x
ODN Splitter
OLT
OLT X
© 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

11. 48Vdc over one copper pair
Powering Options
Local Powering
120/240VAC, 12Vdc and 48Vdc powering between different ONTs
Remote Powering
48Vdc powered ONTs
Re-use existing Ethernet cabling or use hybrid SMF
Battery Back-up
A consideration for highly secure, highly reliable and lifeline voice end-points
Often building back-up power generation plant is sufficient
Data Center / MDF
Closet / IDF / Zone
Access
48Vdc over one copper pair
from CATx or hybrid SMF
120/240VAC
x32
OLT
GPON
ODH553 or ODH503
GPON over single mode fiber
© 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

12. Central Intelligence Installing your LAN Managing your LAN
User Manager
Create and Edit users
Set hierarchy of roles and privileges
Commissioning Wizard
ONT initiation and “plug and play” installation and automation
Unified control of subtended powered devices (PD) initiation and automation
Services and applications initiation and automation
And then, add OLT Wizard
Installing your LAN
Managing your LAN
Moves, Adds & Changes (MACs) = profiles
Managing services and applications
Proactive performance monitoring
Events, alarms & troubleshooting tools
Web based, iPad and tablet management interfaces
Automating your LAN
Reports and Backups
All can be Scheduled
Higher Network Management, such as TL1 and SNMP
Centrally managed LAN model
Intelligences focused centrally (e.g. EMS & OLT) and flows to end-points
Speed moves, adds and changes while reducing human error
More machine-to-machine and less human touch
Large businesses lose ~3.6% annual revenue due to network downtime. Human factor is the biggest contributor responsible for 50% to 80% outages (2)
Deployed in Client/Server configuration
Central control and management of adds, moves and changes
Available for Solaris or Windows OS environment
Up to 100 concurrent EMS client sessions with the EMS server
Manages up to 450 Optical Line Terminal
© 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

13. Texas A&M University, USA
104,758 attendance capacity
Supported by Tellabs Optical LAN providing Aruba ac Wi-Fi and a common fibre and power infrastructure to support DAS
Tellabs OLAN provides 215 concurrent IPTV streams, hundreds of VoIP handsets, PoE-fed WAPs, and over 250 PoS PCI compliant stations
Provides CCTV from PoE-fed security cameras throughout stadium
Ticketing system scans ~105,000 tickets
Office Staff networks converged with OLAN
Challenges:
100,000 fans using Wi-Fi & DAS (4 carriers) simultaneously for Video/Photos and Social Media
Ensure Revenue Generation opportunities exists for all carriers involved.
Scalable Infrastructure & Best Fan (User) Experience = Guaranteed Bandwidth
Connectivity to ticketing, POS and IP TV, command centre and office operations = 6,000+ active devices
Meet University budget targets
Solution Benefits:
Support for pervasive Wireless solutions
Includes DAS (corning) and PoE-fed Wi-Fi (Aruba)
Drive IP based digital signage & media distribution on the same network
Yinzcam Multimedia = 115 menu boards
215 x IPTV streams (30Mbps) to Suites & common areas
Passive Optical LAN Simple Architecture
5 x OLTs plus 479 x ONTs and 4,000 fibre runs
Ticketing, 250+ POS & Command centre
local law enforcement, security, EMS, Fire Safety
Cisco IP Phones, Juniper Routers and IBM systems all fully Integrated  Office Staff networks converged with OLAN
"This will be the number one sports venue in the United States, it will be the best looking and the best"
-Texas A&M System Chancellor John Sharp.
© 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

14. Key takeaways With Passive Optical LAN, you can:
Eliminate complexity in the middle of the network
Have complete visibility into the network with Centralize management of the LAN
Future-proof your network with a modern optical infrastructure designed for upgradeability
with native encryption, Secure PON and no EMI, Improve you security
Manage unique bandwidth requirements that each device on the network requires
Stop having to throw bandwidth at problems
Core
Switch
(3)
(4)
(5)
Flexibility
Disaster Recovery
Automatic s/w updates
Saves money (minimal day-1 capital expenses costs and predictable lower “pay as you grow” operating expenses)
Increased Collaboration
Work from anywhere
Document control
Security
Competitiveness
Environmentally friendly (this includes space and energy savings)
GPON OLT
Core
Switch
© 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.