1. Making the perfect elevator pitch

2. The elevator pitch
“an overview of an idea, product, service, project, person, or other solution and is designed to just get a conversation started”
At its core the elevator pitch is a primary communication tool that can help you articulate a message to anyone in any setting
As an entrepreneur, the elevator pitch is the most important sales tool at your disposal; it will help you raise the money and close the deals you need to develop your business
Always remember that an elevator pitch is a teaching tool; if its recipient does not feel enlightened, energized with a clear sense of “why they should care” about you and your business concept then you have failed

3. Just get a conversation started
The main reason why so many people deliver completely ineffective elevator pitches is they don’t understand the purpose. They act like the purpose of an elevator pitch is to close the deal while in reality the purpose of an elevator pitch is to just interest the audience in continuing to talk.
The nine C’s of an effective elevator pitch
Concise
Clear
Compelling
Credible
Conceptual
Concrete
Customized
Consistent
Conversatio nal

4. The perfect elevator pitch
Lasts a maximum of seconds
Describes a clear business vision / mission
Provides clear product, service concept
Outlines a major market need (“the pull”)
Places concept in value-driven customer context (“the push”)
Outlines how concept will be monetized
Outlines the investment opportunity (”the return”)

5. What is it
Why is it important
What is in it for me
How we l make money out of it